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GR8 Tech has been shortlisted in two categories for the SiGMA Awards Europe: Best Online Sportsbook Provider 2024 and Unique Selling Point 2024. The nominations highlight the strengths of GR8 Tech’s solutions, which are designed to support iGaming businesses in achieving sustainable growth across diverse global markets.
The Best Online Sportsbook Provider 2024 emphasizes the benefits of the GR8 Sportsbook, a flagship product recognized for its high-performance technology, extensive customizability, and focus on profitability. With capabilities to handle peak loads seamlessly, the GR8 Sportsbook enables operators to adapt their platforms to specific market needs, ultimately driving high margins and consistent player engagement.
The Unique Selling Point 2024 category acknowledges GR8 Tech’s geo-specific approach, which strikes a balance between custom solutions and efficient, pre-configured templates. Expanding into new markets often requires careful attention to localization, regulatory compliance, and regional preferences. GR8 Tech simplifies this process with geo-specific presets, covering local content, language options, currency, and regulatory requirements. This approach allows operators to launch quickly while delivering culturally relevant experiences to players. Meanwhile, robust templates ensure a reliable starting point, maintaining consistency across markets while allowing the flexibility needed for each region.
Attendees of SiGMA Europe can learn more about GR8 Tech’s platform and products by visiting stand 2163.
Latest News
Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution
Published
50 mins ago
on
October 17, 2024
Reading Time: 2 minutes
Veikkaus will leverage Optimove across all products and channels to maximize lottery, casino, and sports betting player lifetime value through personalized and relevant marketing campaigns, and meeting the highest standards of Responsible Gaming
Veikkaus, Finland’s national lottery operator, has selected Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing solution to elevate player experiences, loyalty, and lifetime value. Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: Lottery, Casino, and Sports Betting.
Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain.
Veikkaus gains the following key capabilities:
- Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining of content creation, and campaign optimization for enhanced personalized experiences across player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.
- A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.
- Adherence to meet or exceed Responsible Gambling Standards: As a global CRM Marketing platform, Optimove meets the highest standards of Responsible Gambling worldwide.
Additionally, Veikkaus will leverage Optimove’s Digital Experience Platform (DXP), Opti-X, to deliver personalized, dynamic content and product recommendations across multiple touchpoints, enhancing player satisfaction, engagement, and retention.
Optimove’s data-driven approach will help Veikkaus fine-tune jackpot sensitivity and optimize the generosity of bonuses and promotions. Predictive models will support Responsible Gambling by anticipating player behavior. Furthermore, Veikkaus will receive ongoing support from Optimove’s Strategic Services team, ensuring tailored, data-driven marketing and monetization strategies to maximize business results.
“This partnership with Optimove marks a significant step forward in driving our growth and Responsible Gaming initiatives. Optimove’s track record and industry experience are unparalleled in CRM marketing,” said Saara Pekkonen, VP of Marketing at Veikkaus. “Optimove’s proven ability to deliver personalized, data-driven player engagement at scale will be central to our continued drive to elevate our marketing strategy and execution. Optimove’s AI-powered capabilities enable us to offer players more relevant and engaging experiences, increasing satisfaction, loyalty, and maximizing player lifetime value.”
“Veikkaus has an incredible legacy in delivering engaging and Responsible Gaming experiences to the people of Finland,” said Pete Miles, Director of Sales at Optimove. “We’re honored to partner with them to enhance player engagement through tailored, data-driven marketing strategies. Optimove will enable Veikkaus to personalize every touchpoint, increasing player loyalty and satisfaction while ensuring Responsible Gambling practices remain at the forefront. Working in partnership with the Veikkaus team, we’ll provide data and insights that help Optimove continually lead the CRM marketing space with other WLA Members.”
Latest News
Tom Horn Unveils Infinite Excitement in 27 Crystal Fruits
Published
2 hours ago
on
October 17, 2024
Reading Time: 2 minutes
Tom Horn Gaming, an igaming software solutions supplier, is introducing 27 Crystal Fruits, the latest instalment in their beloved Crystal Fruits series.
Packed with fresh twists, this classic slot game brings a vibrant new energy to the fruit machine genre. Players can look forward to the exhilarating Infinite 27 Wild Respin, powered by the supplier’s innovative proprietary feature, QuickX and a thrilling Bonus Buy option, making every spin a chance for massive rewards.
Experience the Infinite 27 Wild Respin
Set across a 3×3 grid, 27 Crystal Fruits offers players 5 winlines in the base game, which transform into 27 criss-cross paylines when the Infinite 27 Wild Respin is triggered. This feature activates whenever a 27 WILD symbol lands on any of the reels, launching a respin where winning combinations explode to make way for new symbols and more chances to win. With each respin, the win multiplier begins at x2 and increases up to x4, keeping the excitement alive. Respins continue until no further wins are achieved.
Amplify the Action with QuickX
For players eager to dive right into the action, 27 Crystal Fruits offers the QuickX feature, allowing them to select their desired multiplier and instantly enter the respin mode. Players can choose a multiplier from x2 to x4, ensuring that the rewards match the thrill. This feature is available through the Bonus Buy option, where players can purchase a guaranteed respin with their chosen multiplier, ensuring high-octane gameplay from the start.
A Game for All Adventurers
27 Crystal Fruits is designed to appeal to both new and experienced players, offering medium volatility with an RTP of 95.07%. The game’s simple yet dynamic mechanics, coupled with its colourful visuals and crisp animations, create a highly engaging gaming experience, blending nostalgia with features attractive for contemporary gamers.
Katarina Slaninova, Head of Marketing at Tom Horn Gaming, said: “27 Crystal Fruits is a fresh take on a classic theme. We’ve retained the familiar elements that our players love but added new dimensions with features like the Infinite 27 Wild Respin and QuickX. It’s fast-paced, engaging, and offers great winning potential – a perfect addition to our Crystal Fruits series.”
With its modern twists on a beloved format, 27 Crystal Fruits is set to become another fan favourite in Tom Horn Gaming’s impressive portfolio. Whether you’re looking to relive the charm of traditional fruit slots or dive into the innovative features of Infinite 27 Wild Respin and QuickX, this game promises non-stop action and rewards.
The game will be available worldwide from 17 October.
