REEVO Partners with Formula Spin

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The NBA (National Basketball Association) and Novibet announced the start of a multi-annual partnership, which makes Novibet the first company to become the NBA’s Official Betting Partner in Greece.

Through this collaboration, Novibet will offer its members in Greece an authentic gaming experience, access to an NBA official merchandise and will be shown on the NBA’s local digital and social media. In addition, Novibet will be a Presenting Partner of the Greek version of NBA Pick’Em: Bracket Challenge, one of the NBA’s free-to-play prediction games, will organise events for fans and offer exclusive opportunities to selected audiences to attend NBA live games in America, bringing the public of Greece closer to the game.

Novibet and NBA will also promote responsible betting and work together on best practices to ensure the integrity of NBA matches.

“This collaboration allows us to strengthen public interest in the NBA and provide them with unique entertainment opportunities, putting basketball at the centre. As NBA gains ground as one of the most popular sports in Greece, encouraging fans with its dynamic action and vibrant culture, this collaboration is an important milestone for our company. Novibet will incorporate the NBA branding on its platforms, offering our users a leading and riveting experience. Basketball is more than a game; is a celebration of community, competition and effort for excellence. We look forward to this exciting journey, which starts dynamically from today,” said Novibet President Rodolph Ontoni.

“NBA fans in Greece will now have even more opportunities to follow and connect with their favorite players and teams. With the start of the NBA 2024-25 season approaching, we look forward to working together with Novibet to mobilise fans to engage in basketball in new and creative ways,” said Kuljeet Sindhar, NBA Vice President, International Gaming & Data Ventures.

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The Esports Integrity Commission (ESIC) announced that VSPO, the largest esports company in Asia, has officially become an ESIC member. Founded in 2016, VSPO has established itself as a key player in the global esports industry after hosting events across Asia, Europe and North America. This membership demonstrates VSPO’s commitment to promoting fairness, transparency and ethical conduct in the global esports ecosystem.

VSPO is renowned for its end-to-end esports offerings, including tournament operations, content production, talent incubation and integrated marketing solutions. The company recently announced the Esports Asian Champions League (ACL), Asia’s new premier international esports tournament featuring multiple titles. It has previously hosted high-profile esports events such as the Honor of Kings Pro League (KPL), PUBG Global Championship (PGC) and the esports series at the 2023 Hangzhou Asian Games, collaborating with major game developers and global brands.

By joining ESIC as a member, VSPO aligns with the industry’s most rigorous and widely accepted integrity standards, ensuring the protection and sustainability of its own tournaments and further supporting the esports industry as it continues to grow on a global scale. This will include enforcing ESIC’s Integrity Program across all tournaments and events, which addresses cheating, match-fixing, doping and other unethical behaviours.

As an ESIC member, VSPO commits to upholding the integrity of the esports ecosystem by adopting ESIC’s codes of conduct, cooperating with investigations and enforcing any sanctions imposed by ESIC. This ensures a consistent, global approach to maintaining fair play and transparency, safeguarding the credibility of esports for players, teams and fans alike.

VSPO becomes part of a prestigious roster of ESIC members, which includes some of the world’s most prominent tournament organisers such as ESL FACEIT Group, BLAST, LVP (MEDIAPRO Group) and NODWIN Gaming. VSPO membership comes as the company enters an exciting period. Last week it announced that Founder Dino Ying has transitioned to Executive Chairman, with Co-Founder Danny Tang becoming CEO. VSPO is also set to be renamed to Hero Esports, aligning with its domestic brand as part of its ongoing global growth strategy.

Stephen Hanna, Chief Executive Officer of ESIC, said: “VSPO’s commitment to excellence and its global influence makes it an invaluable addition to our growing membership of leading esports stakeholders. VSPO’s membership reinforces the importance of a unified approach to integrity, and we look forward to working together to ensure that the global esports industry continues to grow on a foundation of fairness and trust.”

Danny Tang, CEO and Co-Founder of VSPO, said: “We are proud to join a community that shares our commitment to maintaining the integrity of the esports ecosystem, protecting the credibility of esports for players and fans. A united front is the only way to ensure all participants can thrive, knowing that their efforts and talents are respected and valued.”

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