Context Networks Inc., a programmatic advertising platform that leverages private blockchain technology to deliver advertising solutions for the gaming industry, has entered into an API Agreement with Aristocrat Technologies, a global leader in gaming technology, as part of Aristocrat’s Developer Partnership Program. This agreement will allow Context Networks to integrate its Contextual Promotions Media Network (CPMN) with Aristocrat’s future casino management system, Oasis 360 v15.3. The integration will enable operators to deliver personalized promotions across multiple platforms, including Aristocrat’s OneLink digital signage, LED table signs, and nCompass media displays.
As a Developer Partner, Context Networks will work with Aristocrat to ensure the CPMN is fully tested and compatible with Aristocrat’s systems. This testing process provides gaming operators the assurance that Context’s solution has been evaluated on Aristocrat’s platform, meeting the high standards required in the industry. The API integration will enable the development of apps that allow players to interact with gamified offers, redeem digital coupons, and share promotions via social media or messaging apps, elevating the joy and power of play to a new level.
“This API Agreement is an important first step toward a deeper relationship with Aristocrat. By becoming part of Aristocrat’s Developer Partnership Program, we ensure that our CPMN solution is ‘Context Ready’ for Oasis 360 v15.3 and beyond. This partnership will help gaming operators enhance player engagement and introduce new revenue opportunities, with the assurance that our solution has been tested and approved by a leading gaming technology provider,” said Matthew Olden, CEO of Context Networks.
The API Agreement focuses on Aristocrat’s upcoming Oasis 360 v15.3, currently under development. By leveraging Aristocrat’s future API capabilities, Context Networks’ CPMN will offer gaming operators a turnkey, cloud-hosted advertising solution that allows for dynamic, context-based promotions without additional hardware or software investments. This integration gives gaming operators an innovative tool to engage players and drive non-gaming revenue streams.
For players, the partnership brings the potential for a new layer of interaction and engagement. Gamified offers, delivered in real-time through the CPMN, will enhance the gaming experience by providing unique and dynamic promotions. Players can participate in personalized, interactive games linked to advertisements to win rewards from brands they know and love. With the ability to redeem offers at their convenience or share them via social media, the CPMN brings added value and excitement to every gaming session.
