ComeOn Group and Ada extends their partnership: A next level industry AI innovation

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SOFTSWISS, a global tech company with over 15 years of iGaming experience, invites industry experts to share their vision and insights on trends that will dominate in 2025.

SOFTSWISS continues the tradition of preparing comprehensive reports on emerging tendencies with the upcoming 2025 edition. Following the success of the previous two editions, which were downloaded over 3,500 times, the company invites industry experts to contribute their perspectives and experience to make the third report even more relevant to the community.

The new iGaming Trends 2025 Report will allow industry experts to share their visionary ideas with the whole iGaming sector. Industry professionals can follow the link to share their predictions on which trends will dominate and stay pertinent next year. Participation is anonymous; however, those experts wishing to be quoted can provide their contact information.

With the iGaming Trends 2025 Report, visionaries can emerge from any position or company and make their voices heard by offering unique and compelling ideas. As a token of appreciation, five participants who share their contact details will be randomly selected to receive gifts from SOFTSWISS, with shipping included.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “A few years ago, it was tough to get proper and relevant information on the iGaming industry and oversee the future of its development. The lack of research and relevant information did not allow trustworthy predictions and business growth to be planned. Our iGaming Trends report is not a strict guideline but rather a beacon, helping you navigate the turbulent sea of new ideas and stay on the right course.”

SOFTSWISS consistently delivers insights and tools to help the iGaming industry navigate change. The 2024 iGaming Trends Report was widely regarded for its comprehensive coverage of regulation, marketing, responsible gambling, and fraud prevention – providing essential guidance for long-term business strategy. One of the latest editions, SOFTSWISS recently launched the Casino SEO Audit Guide to help operators boost brand visibility and attract more players.

Now, the 2025 iGaming Trends Report is in development, aimed at reflecting the most significant shifts in the industry. Survey responses will directly shape the report, making it a vital resource for decision-makers. By contributing, experts ensure that the final report captures the real changes driving the market.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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Slotsjudge, the popular online slot review site, has strengthened its senior team with the appointment of Jekaterina Dubnicka as Head of Marketing and Communications.

The internal promotion will allow Slotsjudge, which is owned by SEOBROTHERS, to tap into Dubnicka’s seven years of experience in B2B marketing and the wider affiliate space.

Before joining Slotsjudge in 2023 as Communications Manager, she held senior marketing and affiliate roles at companies such as Leetz Media, Bitcoza Gaming and MyBettingDeals.

As Head of Marketing and Communications at Slotsjudge, Dubnicka has been tasked with improving the company’s digital campaigns, optimising its content strategies and overseeing brand management.

Her experience in B2B marketing will also help her foster relationships between Slotsjudge and new studio and casino partners, while also deepening engagement with existing partners.

Dubnicka will help bring a new perspective and approach to Slotsjudge, including deploying data-driven marketing tactics to help achieve the company’s ambitious growth targets.

Maksim Voevodin, Director of SEO at SEOBROTHERS – Slotsjudge, said: “Slotsjudge need people who apply research and analysis, combining them with creative solutions. Jekaterina isn’t afraid of adding innovative elements to classic strategies, which is exactly what our projects need. I believe that Jekaterina is the talent we’ve been looking for to grow and strengthen our management tactics.”

Jekaterina Dubnicka, Head of Marketing and Communications at Slotsjudge, added: “I’m so excited about the new appointment and the things I can do to help Slotsjudge boost its marketing and management strategies.

“I know how important it is for a digital project to be managed and marketed by professionals so that as many users as possible can reach it. And that’s what I’m going to do in my new role by strengthening existing partnerships, attracting more brands for collaboration, and delivering outpacing content strategies to keep our audience engaged.

“I’d like to thank the team for giving me this opportunity and look forward to playing my part in taking Slotsjudge into the next chapter of its success story.”

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White label sportsbook provider delivers progressive jackpot function to increase player engagement

Altenar, a leading sportsbook and iGaming software provider, has enhanced its comprehensive promotional tool offering with the launch of a new Rewards System.

By using the proprietary tool, operators can now promote large prize pools with the aim of generating more traffic and elevating player engagement.

Bets placed on pre-specified sports, championships, events or markets will be eligible for prizes, with betting activity used to award tickets, which equate to rewards entries.

At the end of each campaign, the total prize pool will then be distributed to players according to rules set by operators. The payout structure can offer a single large prize or smaller prizes to multiple players.

Clients operating multiple brands can also run campaigns across all sites, allowing prize pools to build up and create further excitement. Participation is free for players and the reward entry can be used to promote loyalty and increase revenue.

Dinos Doxiadis, Altenar’s Sportsbook Product Development Manager, said: “We are staying true to our principles which is to provide our operators with great tools that will help them grow. This project was designed to bring casino-style rewards to sportsbooks and give the option to our operators to utilise them as they want.

“We are versatile enough to support custom payout structures so our operators can create different styles of campaigns (one big winner, or a large number of small ones) and we’ve also included engagement thresholds for payout eligibility to encourage users to bet more. We consider it another nice innovation and another reason why we stand out.”