SCCG Management, a leading advisory firm in the global gaming industry, has announced a strategic partnership with Tom’s Watch Bar, a premier chain of large-format sports entertainment bars and restaurants. This partnership aims to provide best-in-class retail sports bar watching experiences to tribal and retail casinos, enhancing the entertainment offerings, and driving increased engagement.
Through this partnership, SCCG Management will support Tom’s Watch Bar in expanding its footprint within the casino industry. Tom’s Watch Bar owns and operates large-format sports entertainment bar/restaurants across the country, including eight new restaurant openings in the pipeline for 2025.
Tom’s Watch Bar’s concept is highly successful in casinos and gaming properties and has recently secured a significant increase in their current bank facility with a newly hired specialized investment bank to assist in growth. They are targeting six units with their new financing facility.
This partnership with SCCG Management will facilitate this expansion, providing Tom’s Watch Bar with strategic support and leveraging SCCG’s extensive network and expertise in the gaming industry.
Stephen Crystal, Founder and CEO of SCCG Management, said: “Partnering with Tom’s Watch Bar allows us to bring unparalleled sports bar experiences to tribal and retail casinos. Their innovative approach and proven success in the industry align perfectly with our mission to drive growth and maximize revenue for our partners. We look forward to supporting their expansion and enhancing the entertainment offerings in gaming properties.”
Greg MacDonald, Chief Brand Officer, said: “With over 33 years of experience in the gaming industry, SCCG Management specializes in driving growth and maximizing revenue through strategic partnerships. SCCG will provide Tom’s Watch Bar with the necessary expertise and connections to expand their presence in tribal and retail casinos successfully.”
