Jelly Entertainment Partners with Scientific Games

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EvenBet Gaming, a leading developer of online gaming software and solutions, is set to unveil its latest industry-leading poker platform update and exhibit its brand-new In-Store feature at the upcoming SBC Summit in Lisbon.

Launched at the beginning of September, the In-Store platform feature provides players with unprecedented access to perks directly from the lobby or poker table. Available benefits include Time Bank packages, Insurance Buying and Opponent Game Statistics, with each perk designed to enhance the player experience and drive revenue for EvenBet’s partners.

The EvenBet team will be located at Stand B820 and will outline the key aspects of the In-Store feature, as well as demonstrate the advantages of third-party casino game integration, revealing how operators can diversify their revenue streams.

The provider is also set to announce a major update to its Poker Clubs platform in October, which will improve software flexibility and player engagement options.

EvenBet will kick off the summit by hosting an exclusive poker tournament on Tuesday 24 September, an invite-only event featuring C-suite executives from across the industry.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “The SBC Summit is one of the biggest events on the calendar for us, and this year it will be even better. We are heading to Lisbon with an even better team, and they are ready to explore an even better poker platform with our valued partners and prospective clients.

“We are also hosting a C-level poker tournament on the first day, which should be a lot of fun and give us an indication of who the best players are in our industry.”

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Ad:s paid search increases operators’ registrations by more than 30% and first-time-deposits by more than 40%

Sportradar today announced the addition of paid search to its ad:s marketing service, allowing operators to more effectively reach and acquire customers searching betting and gaming-related topics online. With paid search receiving up to 50% of operators’ digital marketing budgets, this enhancement to ad:s means Sportradar’s industry-specific marketing service now covers all major digital advertising channels, allowing operators to comprehensively and efficiently acquire customers.

By integrating its premium content, including live data, live odds and real-time jackpots, into operators’ websites to create dynamic landing pages, Sportradar’s ad:s paid search now provides operators with greater search coverage, increased ad relevance and more accurate targeting. This superior addition addresses historical SEO challenges, ensuring search results now reflect customers’ interests and content preferences.

Beta tests of the ad:s paid search solution have demonstrated a more than 30% uplift in customer registrations and an over 40% increase in first-time deposits.

Nikolaus Beier, SVP Marketing Services at Sportradar, said: “Paid search is an essential marketing channel for betting operators to acquire customers. Only Sportradar, through the combination of our unrivalled expertise and innovative technology, can deliver the industry’s most effective, efficient and comprehensive paid search solution for operators’ customer acquisition efforts.”

Paid search is the latest channel added to Sportradar’s ad:s marketing services. Launched in 2019, ad:s’ proprietary, multi-channel marketing technology delivers data-driven campaign efficiency across programmatic display, video, audio, digital-out-of-home (DOOH), and paid social media as well as sponsorship services for more than 150 operators globally.

Sportradar adheres to the highest standards of socially responsible advertising across its ad:s service, with all campaigns complying with regulations.  The company is committed to ensuring its teams and partners have the talent, knowledge and experience to meet industry best practices, market compliance guidelines and integrity standards.

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In yet another innovative move, BetConstruct has announced a brand new loyalty system that is set to transform player engagement and retention strategies for the company’s partners and iGaming platforms worldwide.

Named the “Last Battle” this system allows partners to tailor every aspect from loyalty cards to reward structures, creating a unique and immersive experience for their players.

How the Last Battle Works
At its core, Last Battle gamifies the player experience, allowing them to earn XPs (points) for completing actions such as account verification and wagering. The more XPs a player collects, the more levels and loyalty reward cards they unlock. Partners can customise each loyalty card and its exclusive rewards to suit different player segments.

Two Editions to Choose From
Last Battle comes in two distinct editions, catering to both entry-level and advanced partners:

Model 1: Ready-to-Go
This edition offers a predefined loyalty tree with a fixed cost per player, making it ideal for partners looking for a simple solution. They can instantly integrate Last Battle into their platform, knowing exactly how much they are investing in player loyalty while enjoying effortless system management.

Model 2: Hero Edition
More suitable for established partners, the hero edition integrates directly with their CRMs, allowing full control over the loyalty system. They can also assign specific rewards to different player groups, enabling players to trade, gift, or sell their loyalty cards, and tailor every aspect of the engagement process.

Additional Features
• Boost Player Engagement: Players stay motivated with tiered levels and tailored rewards, driving them to return and play more.
• Maximise Retention: Dynamic loyalty cards keep users engaged, increasing their loyalty over time.
• Fully Customisable: Partners have complete control over loyalty cards, reward structures, and messaging, making it easy to create a system that aligns with their brand.
• Easy Integration: Model 1 provides a quick and seamless setup for operators looking for instant solutions.
• Advanced CRM Capabilities: Model 2 offers sophisticated loyalty management, allowing operators to create truly personalised experiences for their players.
• Player Marketplace: Players can trade, gift, or sell their loyalty cards within the platform, adding another layer of engagement.

With comprehensive features and a fully customisable nature, BetConstruct’s Last Battle is shaping up to be yet another game-changer offering from the company. More details and updates about the Last Battle are yet to be revealed, and it is currently live on BetConstruct’s platform.