Shape Games signs sportsbook front-end services agreement with Paf

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Popular iGaming content provider BGaming has built on its long-term collaboration with Winbet by launching in the Bulgarian market with the operator.

As part of the deal, BGaming will integrate its creative portfolio with Winbet’s platform in Bulgaria, with games such as Minesweeper XY, Wild Cash and Bonanza Billion, made available to its players.

Winbet is one of Eastern and Central Europe’s leading brands, with a presence in markets such as Romania, Bulgaria, Serbia and Croatia. Its Bulgarian arm boasts more than 30 gaming halls in over 20 cities and enjoys a prominent position in the country’s entertainment space.

BGaming first partnered with Winbet in January, helping to elevate the operator’s platform in Romania with its striking and innovative content. Now, it will replicate this success and demonstrate the widespread appeal of its creations in another strategically significant market.

Olga Levshina, CCO at BGaming, said: “We are pleased to celebrate our ongoing partnership with Winbet by collaborating with them once again, this time in Bulgaria.

“So far this year, our titles have been positively received by Winbet’s players in Romania and we look forward to delivering our portfolio to a neighbouring market alongside this major brand.”

Victor Perenovski, Operations Director at Winbet, said: “BGaming’s content has proven quite popular with our users and a great expansion of our portfolio. We are happy to extend our agreement with BGaming’s new and exciting titles. This partnership is an important step in fulfilling our promise to our customers for high quality gaming experience and the most popular games from the best providers.

“The game provider’s portfolio has so much potential for attracting players and is based on detailed analysis of their preferences and behaviours. We anticipate a partnership that will continue to deliver positive results.”

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Megapari Partners will be present at SBC Summit 2024 in Lisbon, a key event for leaders in the global iGaming industry. Representatives from the company will showcase the strategic advantages of partnering with Megapari and present tailored opportunities for affiliates seeking to optimize their business performance.

Megapari Partners offers up to RevShare up to 50%, CPA and Hybrid options, providing partners with customized solutions to drive higher engagement and profitability. MegaPari’s deep expertise in player behavior ensures impactful marketing strategies and sustained business growth for affiliates.

Megapari has also been recognized for its excellence by securing nominations for the prestigious SBC Awards 2024 in the categories of Casino Operator of the Year and Sportsbook Operator of the Year. The award ceremony, set for 26 September, highlights Megapari’s prominent position in the industry

Megapari Partners welcomes affiliates, industry professionals, and business leaders to Booth S101 at SBC Summit 2024. Attendees are invited to explore exclusive opportunities and discover how a partnership with Megapari can drive revenue growth and ensure long-term success.

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BETER Live has officially rebranded as ICONIC21 following its independence from parent company BETER.

This transformation marks a significant milestone, allowing ICONIC21 to pursue its own vision with a sharper focus. The company has several exciting updates lined up, including a more personalized service, faster feature rollouts, and a greater emphasis on strategic partnerships to drive growth for both ICONIC21 and its clients.

ICONIC21 will also expand its product portfolio, offering a wider variety of innovative content and game features to engage a broader audience. A particular focus will be placed on unique formats and bonus features, with an emphasis on enhancing the live gameshow segment. Additionally, the company’s promotional engine will be upgraded with new tools, empowering partners to run highly targeted and effective campaigns.

To support these changes, ICONIC21 has revamped its leadership team, appointing a new CEO that has built a close relationship with the existing team, through his work with the JKR Investment Fund. The team brings decades of iGaming expertise, with Alina Popa as CCO leading the commercial team and Edvardas Sadovskis as CPO heading product development, alongside several key hires in the pipeline.

While the rebrand and independence have brought about several changes, ICONIC21 is stronger than ever, with a consolidated leadership team and ample resources to invest. The company has numerous product launches, event appearances, and expansion plans in store for the near future, signaling an exciting new chapter.

Alina Popa, CCO at ICONIC21 commented: “Joining the company during this transformative period, I knew what to expect with the rebrand, and I can confidently say that ICONIC21 is poised for success. With the exceptional team we’ve assembled, the strategic plans we’ve put in place, and the unmatched quality of our products, ICONIC21 is set to become a leading force in the industry. The journey has been remarkable, and we’ve now refined our formula and have a clear direction for the future.”

ICONIC21 has ambitious plans to expand its team even further, with both the product and commercial roadmaps packed with exciting developments in the coming months.