SCCG Management, a global leader in gaming and sports betting advisory, has announced its sponsorship of Mr. Olympia 2024, taking place from October 18-20, 2024, in São Paulo’s Anhembi District. This year, SCCG will be supporting its client partner, Pillow Fight Championship (PFC), bringing the action-packed sport to one of the largest bodybuilding events in the world.
The Pillow Fight Championship has captivated audiences worldwide, combining high-energy competition with entertainment, and it will take center stage during Mr. Olympia. Over the course of the three-day event, attendees will be able to witness live PFC battles and even participate in the sport. Situated near the main bodybuilding competition, the PFC arena will offer an exciting addition to the event experience, drawing in fans from across Latin America.
Leading up to the event, SCCG will spearhead a 30-day content campaign throughout São Paulo, generating buzz and promoting PFC. Exclusive content, including interviews and behind-the-scenes challenges, will be shared across social media, giving sponsoring brands and fans a chance to connect with the sport in exciting new ways.
“SCCG is honored to sponsor Mr. Olympia 2024 and support our client partner, Pillow Fight Championship. PFC’s rise as a thrilling and unique combat sport aligns perfectly with SCCG’s mission to drive innovation and excitement in sports entertainment. We’re excited to contribute to the growth of this sport and look forward to engaging with the passionate bodybuilding and fitness community at Mr. Olympia,” said Stephen A. Crystal, Founder and CEO of SCCG Management.
