SYNOT Games Announces Partnership with Betsson in Spain

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Entain plc, the global sports betting and gaming group, has provided an update on further strategic progress and trading performance delivered so far in the second half of 2024.

New CEO
As announced on 22 July 2024, Gavin Isaacs joined Entain as Chief Executive Officer on 2 September 2024. To ensure a smooth transition, Stella David is working alongside Gavin until she succeeds Barry Gibson as Chair of Entain on 30 September 2024.

Further progress in US
Launched ahead of the 2024 NFL season kick off, BetMGM’s sports betting experience now includes enhanced parlay and player prop offerings powered by Angstrom’s differentiated market pricing capabilities, as well as new streamlined live betting and bet slip features. BetMGM is also now the first sports betting app to offer Nevada bettors seamless, nationwide connectivity through a single, digital wallet.

H2 trading to date
As evidenced in the H1 results on 8 August 2024, the company continue to make strong progress with the focused execution bearing fruit across the operational performances. The improving momentum delivered during Q2 has continued, with Online Net Gaming Revenue (NGR) growth during H2 2024 to date ahead of the expectations.

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Playtech announced the introduction of its suite of casino and live casino products with Betway in South Africa.

Catering to the growing demand of South African players for accessible gambling solutions, the collaboration expands Playtech’s presence in South Africa and will see Playtech’s casino and live casino offerings available on the Betway platform in the region.

As part of this partnership, Playtech’s premium casino games and live dealer options will seamlessly integrate into the Betway platform. This not only enhances Betway’s portfolio but also underscores Playtech’s commitment to South Africa – a key market in its global strategy due to its rapid growth and influential position within the African gaming industry.

Diane Crookes, Senior Commercial Director at Playtech, said: “Betway is a brand renowned for delivering an excellent player experience internationally and we are thrilled to extend our successful partnership into the South African market. Our collaborations in multiple key markets have been incredibly successful, and we are confident that South Africa will be no exception. We are confident that Playtech’s innovative products and services will enhance Betway’s player experience even further and we look forward to our continued partnership.”

Phillip Superamonien, Betway Country Manager for South Africa, said: “We are delighted to grow our partnership with Playtech into South Africa. Our already successful partnerships in various markets have provided our players with Playtech’s top-tier gaming content and our superior user experience makes this partnership a perfect fit. We are excited to bring Playtech’s renowned casino and live casino products to our South African customers, expanding our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment.”

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China’s leading esports brand, eStar Gaming, a subsidiary of NIP Group announced its intention to collaborate with Dalian Young Boy Football Club. This partnership aims to explore innovative business models that blend digital and traditional sports realms, enhancing urban culture, tourism and the consumer economy through the power of sports.

Kui Wang, Investor and Chairman of Dalian Young Boy Football Club, said: “We are delighted to partner with eStar Gaming, a pioneer in the esports industry. Esports resonates with the youth, offering a dynamic platform for engagement. Our ‘esports+ football’ collaboration is set to spark excitement and innovation, enriching the traditional sport of football with new dimensions. We are confident that this alliance with NIP Group, the first listed Chinese esports company on Nasdaq, will propel Dalian Young Boy and Dalian football into uncharted territories, while our exploration in the integration between esports and traditional sports will pave the way for sustainable growth in both industries.”

Hang “Allen” Sui, Chief Operating Officer of NIP Group, said: “This cross-industry partnership is a groundbreaking step towards integrating esports and football. The synergy between our organizations will deliver unparalleled fan experiences. We anticipate expanding our collaboration with Dalian Young Boy to include cultural exchanges, tourism promotion, and esports festivals, exploring the full potential of digital-inclusion.”

Esports has become an exceptional medium for the younger generation to engage with traditional sports culture and socialize. In late August, Nuoyan and Orange, eStar Gaming’s representative players, engaged in an inaugural exchange with Dalian Young Boy Football Club, experiencing a day in the life of a football player. The event saw a jersey exchange between Dong Chen, General Manager of Dalian Young Boy Football Club, and the eStar Gaming players, with active participation from athletes Weijie Mao, Pengyu Zhu, Shan Huang and Ge Qu.

The integration of esports and traditional sports has emerged as a focal point for both sectors. According to the Esports Working Committee of the China Audio-Video and Digital Publishing Association, the domestic esports industry reached approximately 490 million users in 2023, with over 300 million being young users. This integration is poised to align with the entertainment preferences of the youth, revitalizing sports culture in a manner that reflects the new era and fostering “out-of-the-box” growth for traditional sports and local cultural tourism.