Miccosukee Casino & Resort and Quick Custom Intelligence Enter Into a 3-Year Partnership

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32Red have launched their latest creative campaign, ‘Play IncREDible’, featuring the popular comedian Red Richardson, who has recently signed as the brand’s newest ambassador. This exciting partnership marks a new chapter in 32Red’s efforts to explore fresh and engaging ways to connect with its audience as an entertainment brand.

The new campaign, which went live on 1st September, centres around a series of 30, 20 and 10 second films that showcase a variety of incREDible scenarios designed to capture the attention and imagination of viewers. Produced by Armoury, the campaign brings together humour, creativity, and a unique entertainment experience that embodies everything that 32Red represents. It even includes an iconic new soundtrack, Scissor Sisters massive hit Filthy/Gorgeous.

Aligning perfectly with 32Red’s positioning as the home of entertainment, it allows customers to ‘Play IncREDible’ and strengthens their partnership with ITV, featuring exclusive games based on popular shows like ‘I’m a Celeb’, ‘Tipping Point’, and ‘The Cube’.

Launching across the UK, the campaign will be rolled out across a wide range of platforms, including TV, Radio, BVOD, and digital channels, ensuring maximum reach and impact for this fresh new look and feel. Media planning was handled by MI Media.

Rollo Hollins, Director at Armoury Films, expressed enthusiasm about the new direction: “The brief for this campaign was all about pushing boundaries and creating something that resonates with 32Red’s audience on a deeper level. By bringing Red Richardson into the mix as their new ambassador, we added a unique flavour of humour that perfectly complements the bold and unexpected moments we’ve created.”

Adam Gaskell, 32Red’s Head of UK Marketing, added: “We’re thrilled to launch this new campaign featuring Red Richardson as our new brand ambassador. The energy and wit he brings are perfectly aligned with the 32Red brand, and we believe this campaign will set a new standard for how we engage with our customers.”

With Red Richardson now on board as a key face of the brand, this campaign represents a strategic move by 32Red to reinforce its identity and connect with a broader audience through humour and creativity.

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Parimatch, the global sports betting brand, is delighted to confirm a new partnership with Nottingham Forest Football Club Under the new sponsorship deal. Parimatch, which is operated by BVGroup in the UK, will become Forest’s Official UK Betting Partner throughout the 2024-25 Premier League season.

Parimatch, dedicated to fostering sports globally through partnerships with clubs and associations, is a natural fit for Nottingham Forest’s rich history and impressive trophy cabinet. The collaboration significantly expands the brand’s commitment to supporting the sports community.

“We are delighted to start this new partnership with Nottingham Forest for the upcoming Premier League season. It’s going to be a thrilling season for Nottingham Forest as the club continues to reestablish itself in the top-flight of English Football. By starting this new partnership, Parimatch reinforces its commitment to supporting sports worldwide.” – Parimatch press office.

Paul Bell, Chief Operating Officer at Nottingham Forest, added: “We are delighted to welcome Parimatch as official partner of Nottingham Forest Football Club. We look forward to working with them through the 2024/25 season and welcoming them to the Forest family.”

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GR8 Tech has released a new video series designed to demonstrate how its Unified Back Office (UBO) addresses the key challenges faced by iGaming operators. Each of the six videos focuses on a specific problem commonly encountered by operators and illustrates how GR8 Tech’s UBO effectively resolves these issues.

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Yurii Shevchenko, GR8 Tech’s Head of Product (GR8 Platform), hosts the video series as the “Chief Mechanic” in GR8 Tech’s garage, where top iGaming businesses are fine-tuned for success. Over the course of six episodes, the viewers get a deep dive into real operator pain points like solving player deposit and withdrawal issues, personalizing iGaming platforms, setting up multisport widgets, AI sports personalization, using KYC tools for player verification, and promoting iGaming content providers.

GR8 Tech Unified Back Office is a powerful tool that simplifies platform management for iGaming operators through a single-window interface. It consolidates control over various modules, allowing operators to manage user access, track real-time metrics, and ensure compliance with secure KYC monitoring.

The UBO also makes content management seamless, offering drag-and-drop functionality, custom categories, and real-time adjustments to optimize the players’ experience. With its customer-centric focus, GR8 Tech UBO elevates operators’ experience, simplifying platform management and empowering teams to drive performance and growth.