SPOTLIGHT SPORTS GROUP TO PROVIDE DIGITAL BETTING SHOP DISPLAYS FOR WILLIAM HILL SHOP AT YORK RACECOURSE

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An esports & iGaming entrepreneur has launched a new product that promises to offer “true engagement” for Gen Z punters.

Tom Lemke, who founded two of Germany’s biggest esports teams in Mousesports and BIG, has unveiled his latest project to solve an increasingly acute problem for the igaming industry.

SavageTech is described as the world’s first true gamification layer solution for online gambling platforms and promises to increase loyalty and boost gross gaming revenue for operators.

Lemke, who was previously European General Manager for Unikrn before its acquisition by Entain in 2021, said: “Gen Y and Z customers are proving an elusive demographic for the gambling industry to onboard and retain. Basically, they find gambling boring and research shows that 85% churn on their second deposit.

“Even the best-designed sportsbooks look like coloured spreadsheets to these generations. These players are gamers – 80% of them game for at least one hour a day. They crave instant gratification and entertainment – they want to play games.”

Plug-and-play product depth

This, Lemke says, is where SavageTech comes in. By gamifying the gambling experience, adding integrated bonus rewards, quest-based cross-sale opportunities and community building with social leaderboards, SavageTech is a plug-and-play solution that adds instant product depth. In short, SavageTech “puts World of Warcraft on top of a sportsbook”, Lemke says.

A light but powerful widget that seamlessly plugs into existing platform solutions, SavageTech requires just one line of code.

Users are able to create their own avatar, battle baddies and win loot and can progress through the game by wagering real-money on the integrated platform.

Lemke said: “SavageTech lets existing platforms engage players using the same techniques as mobile games and social casinos. It’s a simple solution to instantly add gamification, meaning players grow attached to platforms and become loyal customers.

“It also allows platforms to transform gambling into a multiplayer experience, where players become a part of a fun and thriving community. Not only can they compete and engage with each other, they build bonds that enable next-level product loyalty.”

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SOFTSWISS, a leading international tech expert with over 15 years of experience in iGaming, announces the launch of its Lotto Software. 

SOFTSWISS, along with Turfsport, a leading South African software provider recently acquired by the company, presents a brand-new Lotto Software solution. It empowers operators to offer players a wide range of lottery number betting options independent of traditional lottery organisers.

Market Overview

In 2024, the online lottery market is projected to generate over 15.7 billion euro in revenue. Over the next five years, the market is expected to maintain this growth momentum, with a compound annual growth rate (CAGR) of 5.75%, reaching over 20.76 billion euro in 2029.

Software Capacity

The SOFTSWISS Lotto Software provides customisable betting options and high transaction volumes – it can handle up to 80 bets per second and process 3,333 bet results per second. The platform is designed for a global reach, supporting over 300 popular lottery draws worldwide.

The new software integrates smoothly with existing iGaming and retail ecosystems, offering plug-and-play accessibility and seamless external wallet connections. The adoption process requires no additional software installations – only a web browser is needed to access and manage the back office.

Innovative Features

Optimised for both desktop and mobile devices, the SOFTSWISS Lotto Software offers an intuitive and seamless betting experience, enabling players to place custom or ‘quick pick’ bets on current or future draws. The platform also features automated scheduling and result processing, streamlining the entire operation for both operators and players.

By offering a wide range of bet types, including numbers, sum, count, positions, colours, and even/odd betting, as well as jackpot-type draws, the SOFTSWISS Lotto Software provides operators with the flexibility to create engaging and profitable lottery products. It can also be integrated into offline betting shops and is already available in South Africa.

Max Trafimovich, Chief Commercial Officer at SOFTSWISS, shares: “We present a product that not only meets the growing demand for diverse and engaging betting options but also equips our clients with an effective tool to grow their businesses. With this new solution, operators can now offer their players a unique, reliable, and enjoyable experience. The SOFTSWISS Lotto Software is a game-changer for the lottery betting industry.”

Security and Independence

The platform’s in-house lottery feed ensures complete independence from third-party sources. This robust system guarantees the accuracy of results and fraud prevention through dual-source validation and advanced web scraping technologies.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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NE Group, a leading B2B iGaming software supplier, has secured its GLI 19 and GLI 33 certifications for Standards for Interactive Gaming Systems and Standards for Event Wagering Systems, respectively.

The Gaming Laboratories International certification process is renowned for its rigorous standards, consolidating NE Group’s commitment to delivering the highest quality service levels in regulated markets.

NE Group’s technological infrastructure underwent thorough testing designed to validate the effectiveness, reliability, and security. Now armed with its new certifications, NE Group has officially met the GLI 19 and GLI 33 standards. Gaining these important certifications strengthens NE Group’s drive to implement exceptional operational standards and sets an example.Imran Bukhari, CEO at NE Group stated: “NE Group places trust, security and reliability at the heart of all we do, so securing our GLI 19 and GLI 33 certifications is an important step for the business. We fully support the work that Gaming Laboratories International is doing to make our industry the very best it can be across the globe.”