MightyTips and M88 betting platform sign partnership deal

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Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, today sees the launch of Digital Betting Shop Displays in the on-course William Hill shop at York racecourse.

The dynamic displays provided by Spotlight Sports Group integrates Racing Post proprietary data, content, full form and tipping from the UK, Ireland, South Africa, Hong Kong, UAE, United States and France, and provides an interactive and modern experience for customers.

B2B Retail Director, Alan Pepperell, said: “Spotlight Sports Group is delighted to be showcasing the future of retail sports betting, and the support of both William Hill and York racecourse is vital to this. Racing Post content has been a part of retail betting for over 25 years and continuing this in the digital sphere shows our commitment to retail betting and innovation.”

Head of Stadia at William Hill, Stuart Wright, said: “I am delighted to announce that William Hill has partnered with the Racing Post and installed Digital Betting Shop Displays in a brand-new on course betting shop, as part of the rebuild of the Theakston’s Bar in the Bustardthorpe Stand at York Racecourse. This is the first time we have given our on-course customers the opportunity to use the Racing Post Digital Betting Shop Displays and is something that we were keen to do to support York Racecourse in their prestigious new development.

William Hill is synonymous with horse racing. We have on course betting shops at 53 UK Racecourses, providing customers with the brand that they know and trust at the races. This exciting initiative at York is the latest of several investments in our on-course presence and I would like to wish William Derby and the team at York every success with their newly modernised area of the course.”

William Derby, Chief Executive and Clerk of the Course at York Racecourse, said: “The digital betting shop displays with Racing Post content are a fantastic addition for racegoers in our new, state-of-the-art, William Hill shop in the Southern End Development at York. They provide racegoers with access to up-to-date information on runners at the touch of a screen in this high spec new development at the heart of our multi-million pound upgrade in facilities for standside racegoers. We are delighted our longstanding partnerships with both William Hill and Racing Post have allowed us to deliver such a wonderful facility for racegoers to further enjoy their racing at York.”

Spotlight Sports Group supports the global betting, horse racing and fantasy sports industries. To find out more about the services provided, please visit https://www.spotlightsportsgroup.com/

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An esports & iGaming entrepreneur has launched a new product that promises to offer “true engagement” for Gen Z punters.

Tom Lemke, who founded two of Germany’s biggest esports teams in Mousesports and BIG, has unveiled his latest project to solve an increasingly acute problem for the igaming industry.

SavageTech is described as the world’s first true gamification layer solution for online gambling platforms and promises to increase loyalty and boost gross gaming revenue for operators.

Lemke, who was previously European General Manager for Unikrn before its acquisition by Entain in 2021, said: “Gen Y and Z customers are proving an elusive demographic for the gambling industry to onboard and retain. Basically, they find gambling boring and research shows that 85% churn on their second deposit.

“Even the best-designed sportsbooks look like coloured spreadsheets to these generations. These players are gamers – 80% of them game for at least one hour a day. They crave instant gratification and entertainment – they want to play games.”

Plug-and-play product depth

This, Lemke says, is where SavageTech comes in. By gamifying the gambling experience, adding integrated bonus rewards, quest-based cross-sale opportunities and community building with social leaderboards, SavageTech is a plug-and-play solution that adds instant product depth. In short, SavageTech “puts World of Warcraft on top of a sportsbook”, Lemke says.

A light but powerful widget that seamlessly plugs into existing platform solutions, SavageTech requires just one line of code.

Users are able to create their own avatar, battle baddies and win loot and can progress through the game by wagering real-money on the integrated platform.

Lemke said: “SavageTech lets existing platforms engage players using the same techniques as mobile games and social casinos. It’s a simple solution to instantly add gamification, meaning players grow attached to platforms and become loyal customers.

“It also allows platforms to transform gambling into a multiplayer experience, where players become a part of a fun and thriving community. Not only can they compete and engage with each other, they build bonds that enable next-level product loyalty.”

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SOFTSWISS, a leading international tech expert with over 15 years of experience in iGaming, announces the launch of its Lotto Software. 

SOFTSWISS, along with Turfsport, a leading South African software provider recently acquired by the company, presents a brand-new Lotto Software solution. It empowers operators to offer players a wide range of lottery number betting options independent of traditional lottery organisers.

Market Overview

In 2024, the online lottery market is projected to generate over 15.7 billion euro in revenue. Over the next five years, the market is expected to maintain this growth momentum, with a compound annual growth rate (CAGR) of 5.75%, reaching over 20.76 billion euro in 2029.

Software Capacity

The SOFTSWISS Lotto Software provides customisable betting options and high transaction volumes – it can handle up to 80 bets per second and process 3,333 bet results per second. The platform is designed for a global reach, supporting over 300 popular lottery draws worldwide.

The new software integrates smoothly with existing iGaming and retail ecosystems, offering plug-and-play accessibility and seamless external wallet connections. The adoption process requires no additional software installations – only a web browser is needed to access and manage the back office.

Innovative Features

Optimised for both desktop and mobile devices, the SOFTSWISS Lotto Software offers an intuitive and seamless betting experience, enabling players to place custom or ‘quick pick’ bets on current or future draws. The platform also features automated scheduling and result processing, streamlining the entire operation for both operators and players.

By offering a wide range of bet types, including numbers, sum, count, positions, colours, and even/odd betting, as well as jackpot-type draws, the SOFTSWISS Lotto Software provides operators with the flexibility to create engaging and profitable lottery products. It can also be integrated into offline betting shops and is already available in South Africa.

Max Trafimovich, Chief Commercial Officer at SOFTSWISS, shares: “We present a product that not only meets the growing demand for diverse and engaging betting options but also equips our clients with an effective tool to grow their businesses. With this new solution, operators can now offer their players a unique, reliable, and enjoyable experience. The SOFTSWISS Lotto Software is a game-changer for the lottery betting industry.”

Security and Independence

The platform’s in-house lottery feed ensures complete independence from third-party sources. This robust system guarantees the accuracy of results and fraud prevention through dual-source validation and advanced web scraping technologies.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.