BGaming strengthens European foothold with BlueOcean Gaming partnership

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Betbazar, the disruptive company behind the industry’s leading B2B worldwide iGaming marketplace, has facilitated another successful software partnership after it announced that Monotech has agreed to add to its platform a full suite of Platipus slots.

Betbazar established itself as the go-to online destination for companies looking to acquire third-party sports, casino and data services. Among its extensive product line-up, the company boasts a wide selection of state-of-the-art slots as Platipus and live casino games – and it’s the former that caught the eye of Monotech.

Drawn in by the idea of being able to offer innovative and exciting Platipus content on its numerous platforms worldwide, Monotech opted to take on the studio’s full range of 121  – games including 29 jackpot titles.

As a result, the company will now be able to offer top titles like the Native American-themed Spirits of the Prairies and the Incan-inspired Mystery Stones to all of its B2C partners, with this giving Monotech clients an even greater range of gaming options that they can offer to customers.

Of course, with the Betbazar team being responsible for the logistics of the sale, all Platipus titles have now been added to the Monotech game library and will be available to partners immediately, with the platform also benefiting from ongoing customer support as part of the deal.

Slava Chernenko, Head of Commercial & Partnerships at Monotech, said: “As a young company seeking to find the best answers to clients’ B2C needs, Monotech is always on the lookout for exciting products that we can add to our line-up in order to provide a more comprehensive solution to our partners.

“Being able to use an industry-leading marketplace like BETBAZAR where some of the industry’s most innovative service providers sit under one digital roof makes this process incredibly easy and we’re delighted to have discovered Platipus through them. We’re now really looking forward to offering the studio’s games to our customers and think they’ll go on to be a big hit with players.”

Stanislav Mykhailov, CCO at Platipus, said: “For an independent software provider like Platipus, it’s crucial to be able to connect with operators who are interested in your product – and being on BETBAZAR’s B2B worldwide iGaming marketplace makes the whole process incredibly simple.

“Thanks to their sophisticated online hub that brings content providers and customers together, we were able to showcase our games to Monotech and they really liked what they saw. With our full suite of slots now added to their library, Monotech clients will have more choice over the content they offer and we can’t wait to see how our games are received by players”.

Gordon Shkuropat, Business Development Manager at BETBAZAR, said: “We’re really happy to have facilitated the deal between Monotech and Platipus through our industry-leading B2B worldwide iGaming marketplace and believe the new partnership will be incredibly beneficial to everyone involved.

“The ease with which Monotech were able to browse our range of innovative products and select the one that best suits their business needs is testament to the efficiency of our marketplace – and with one seamless integration, all Platipus titles have already been added to their casino library.”

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BETER Live, the provider of premium live casino content, is going for goal with its latest title, The Kickoff. This football-themed live game promises non-stop action with the game broadcast out of the provider’s brand new and state-of-the-art Sport Studio.

The Kickoff, which has been designed to draw in crowds of both sports fans and betting enthusiasts, is set in a modern yet miniature stadium split into two opposing teams – the red team and the blue team.

The game takes the two-dice format with three-way betting options and a unique take on guessing the correct score with dynamic Multipliers also in play. This is a fast-paced game that will have players chanting and cheering as the action plays out across the stadium.

To win, players must predict the outcome of the dice roll – they can either pick which coloured dice will win (red or blue), that the outcome will be a draw (so both dice show the same number) or match the correct score.

The Kickoff is the first game to be broadcast out of BETER Live’s Sport Studio, which boasts cutting-edge video, audio and streaming technologies. It will be followed by other live games with each offering fast-paced rounds and a thrilling, competitive experience.

BETER Live has quickly emerged as a must-have live content provider for operators looking to take player engagement to the next level. It is renowned for the quality of its games, which are proven to entertain players in core regulated markets across the world.

Edvardas Sadovskis, Chief Product Officer at BETER Live, shared his excitement: “As we continue to grow with a diverse and expansive range of product offerings, we’re thrilled to introduce our new release The Kickoff in our sports-themed studio. This game is designed to immerse players in a dynamic football stadium atmosphere.”

“The Kickoff is a simple yet exhilarating game with fast-paced rounds and a unique betting option on Correct Score. Each round brings random Scores, each with its own multiplier, keeping players on the edge of their seats with a pulse-raising experience. Players never know what to expect, adding to the thrill and excitement of the game.”

“Following The Kickoff, we’re excited to roll out our next sports-themed offering in this studio, the Top Card game, where two cards compete head-to-head. This game will feature a unique option to customize game outcomes to align with events happening in the sports calendar, adding another layer of excitement for players. We’re confident that these innovations will solidify our reputation as a must-have provider of premium live content, and we can’t wait to share more exciting games with our players in the coming months.”

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UK-based top affiliate QiH Group has diversified into the online sports betting arena for the very first time ahead of the new Premier League season this Friday.

The new launch will cover four sports initially – horse racing, football, boxing and the NFL – across digital marketing channels Google, PPC, SEO, programmatic, Facebook, Snapchat and Twitter.

The launch will be led by the affiliate’s new-look Podium Bets brand, which showcases the best online sports betting operators alongside daily promotions, best odds guaranteed, and free-to-play games.

QiH capitalised on the intense interest during this summer’s Euro 2024 tournament to perform a successful soft launch of the sports betting division.

This culminated in the execution of 350 campaigns across paid channels, which delivered a prospect list of more than 25,000 sports customers and approximately 7,500 conversions.

Double trouble

The number of operator partners onboarded into QiH sports also more than doubled in the last two months, as the quality of the customer offering was improved and implemented.

QiH Group chief marketing officer David Murphy expects the new division to contribute 15% to revenue activity in FY ‘24/’25.

“The Euros were the launchpad of a long-held ambition for the company to expand into sports and it has been a fantastic success,” says Murphy.

“It is a strategic goal for QiH to deliver not just volume, but also quality, by targeting sports enthusiasts in quality channels while ensuring that our partners can jointly prosper in our vertical expansion.

“We are committed to providing sports fans with the same level of excellence and innovation that has defined our market-leading casino offerings.

“I am incredibly proud of our team’s efforts to expand into sports betting. This is just the beginning, and we have a lot more in store for end users and crucially, our operator partners,” Murphy concludes.

Sports-focused Podium Bets has gone straight into the QiH brand portfolio alongside premium casino offerings such as SlotsWise and StrikeWild.

Camilla Rodrigues, Affiliate Manager for Betrino, said: “Since partnering with Podium Bets at the beginning of this year, we’ve seen remarkable growth in our business. Their team has been exceptional in understanding our unique needs and crafting strategies that have yielded fantastic results. Thanks to their expertise, we’ve not only exceeded our initial expectations but have also been able to onboard more brands, further expanding our reach and success in this space.”

James Dominique, Affiliate Manager at Lottoland, said he’s been impressed with Podium Bets’ results in just a short amount of time: “We’ve recently launched with Podium Bets and have seen some fantastic results so far. Our account manager has been outstanding in onboarding our unique brand, which isn’t a typical sportsbook, and finding a way to make it profitable for us.”