Looking good: BGaming joins First Look Games

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Casino Guru is proud to announce the resounding success of its Free Slot Tournaments, launched on July 10, 2023. Since the inaugural event, Casino Guru has hosted an impressive 68 tournaments, captivating thousands of players worldwide and distributing over €22,000 in prize money.

One of the standout events was the “Sweet Bonanza 1000” tournament by Pragmatic Play, which saw a record-breaking 12,000 players participate, marking it as the most-played tournament to date. This immense participation underscores the growing popularity and enthusiasm for Casino Guru’s innovative and engaging tournament format.

The tournaments have featured games from renowned providers Pragmatic Play and Relax Gaming, with plans to introduce more providers soon to cater to diverse player preferences. Each month, Casino Guru is committed to enhancing the tournament experience by introducing updates and improvements, ensuring players always have something new and exciting to look forward to.

Juraj Torok, Casino Guru’s Casino Games Specialist, expressed his excitement about the tournament series’ success: “It’s been a fantastic journey since our first tournament a year ago. Our goal was to offer players a thrilling and cost-free way to enjoy their favorite slot games and compete for real money prizes. The feedback and participation levels have been beyond our expectations, and we’re excited to continue improving and expanding our offerings.”

Looking ahead, Casino Guru has ambitious plans for the next year. These include developing a more robust payout system to streamline the process for players and introducing new types of tournaments, such as those focusing on achieving the highest multiplier. Additionally, the platform will continue to expand its range of game providers based on player popularity, ensuring a rich and varied gaming experience.

Casino Guru’s Free Slot Tournaments have not only provided players with an opportunity to win real money prizes without any financial risk but have also fostered a sense of community and friendly competition among participants. Each tournament is designed to be fair and secure, ensuring an enjoyable experience for all. Casino Guru invites all players to join the fun and excitement of its Free Slot Tournaments.

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The migration follows several successful roll-outs with flagship LiveScore Bet brand.

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Ollie Drew becomes Chief Operating Officer; Robin Hutchison Chief Commercial Officer as Founder and former MD Bill Esdaile moves into Chairman role

Global award-winning marketing agency Square in the Air has promoted Ben Cleminson to CEO, with Founder and former Managing Director Bill Esdaile becoming Chairman.

Cleminson, the first person to join the company back in 2007, has worked alongside Esdaile and the firm’s management team to build Square in the Air into a full-service marketing agency with clients all over the world and a team of more than 50 employees based in London, Manchester and New York.

As part of the restructure, former Director Ollie Drew, who joined Square in the Air in 2009, becomes Chief Operating Officer, with Robin Hutchison, also formerly a Director, who joined the agency in 2012, appointed as Chief Commercial Officer. The new leadership team will report to Esdaile, who set up Square in the Air in 2006.

Ben Cleminson, CEO of Square in the Air, said: “It is almost 17 years to the day when I walked into that small side office in a house not too far from Stoke for my first day at Square in the Air.

“Although we haven’t enjoyed quite the same growth as the nearby bet365, it has been an incredible journey, and I don’t think Bill or I could ever have imagined back then where we’d be today.

“I know both Ollie and Robin would agree with me when I say that Bill has been the most incredible mentor and leader, and personally I am truly honoured to step up into the CEO role.

“We have a brilliant roster of clients and a hugely talented team who push themselves every day to think creatively and strategically, always focused on delivering results. We’ll continue to do that and more.”

Bill Esdaile, Founder and Chairman of Square in the Air, said: “I’ve been extremely lucky to have had the loyalty and support of Ben, Ollie and Robin for over 40 years between them.

“The time is right for me to step into a new role as Chairman where I can still strategically be involved but allow the three of them their chance to run the business.

“I’m so grateful for their hard work and dedication, and I look forward to Square in the Air continuing to blossom.”

Square in the Air works with operators, suppliers and affiliates across sport, betting and gaming, offering services including digital and traditional PR, social media and influencer management, ambassador and sponsorship activation, design and branding, video and content production, and performance marketing.