Bj88 Becomes Front-of-shirt Partner for AFC Bournemouth

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Allwyn, operator of The National Lottery, has launched its summer-long “Paris 2024” campaign – which celebrates the unique and authentic role that The National Lottery plays in the journeys of Team GB and ParalympicsGB athletes to the 2024 Games, and the players who helped them get there simply by buying a ticket.

The unmissable campaign – which includes a range of TV and radio ads, as well as POS assets in Allwyn’s 40,000 retail partners – celebrates the positive impact of Good Causes funding on the nation, raised by National Lottery players. In this case, by providing vital funding for Team GB and ParalympicsGB athletes to allow them train full time, have access to the world’s best coaches and benefit from pioneering technology, science and medical support.

Paris 2024 fever has already started sweeping through National Lottery retailers with the special edition Team GB and ParalympicsGB £1 Scratchcard launching last month.

More in the way of activity to celebrate Paris 2024 will see three massive special event draws heading to the starting blocks in August and September, helping to get players racing into stores to buy their tickets.

First up, a special £15 million Lotto “Must Be Won” draw will be under starter’s orders on Saturday 3 August and could provide as much as a 53% boost in sales for the draw. A huge EuroMillions 10 UK Millionaires draw then takes its starting position on Friday 16 August and – with 10 UK ticket-holders guaranteed to win £1 million each – could provide an uplift in retail sales by as much as 43%. And closing off the spectacular Paris Games will be another mega £15 million Lotto “Must Be Won” draw on Saturday 7 September, which will again offer up to a 53% sales boost. Special POS to support all three draws will be landing at retailers in the weeks before they take place, ready to be sited to support sales.

To further celebrate National Lottery player and retailer support for athletes at Paris 2024, Allwyn will also be staging two iconic Homecoming events – The National Lottery’s Team GB Homecoming on 17 August in Manchester and The National Lottery’s ParalympicsGB Homecoming on 12 September in Birmingham. In addition to the two ballots which National Lottery players can enter to win free tickets to the star-studded events, National Lottery retailers will also have the chance to win tickets through a special Retailer Hub online competition – more details of which will be announced in the coming weeks.

Allwyn’s Director of Retail, Alex Green, said: “We’re excited to be launching this unmissable Paris 2024 campaign that champions National Lottery player support for Team GB and ParalympicsGB at the Paris 2024 Games. Their support continues to be absolutely vital to the success of our athletes, and so it made perfect sense to centre the campaign on National Lottery players to celebrate and thank them for the impact they’ve made.

“We’ve also got lots happening in retail to create a real in-store buzz around the Games – with special event draws, Scratchcards and eye-catching POS. Then to really take the celebrations up a notch, we’ll be hosting two huge National Lottery Homecoming events which players and retailers will have the chance to get free tickets to. As well as celebrating the Games, this incredible Paris 2024 activity will help shopkeepers boost their National Lottery sales and sales commission, all while helping to raise even more money for National Lottery-funded projects.”

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Online bookmaker Superbet has become the new sponsor of the Dinamo Bucuresti football club.

The Romanian side, who currently play in the SuperLiga, which is also sponsored by Superbet, are one of the most successful teams in the country having won 34 major honours in their history.

This deal was announced during a press conference at the Arcul de Trimuf Stadium last weekend and already sees the Superbet logo appear on the front of the club’s shirt, while it will also cover digital media and campaigns to bring more supporters to the stadiums and events.

Reports have suggested that the agreement will cover the entire duration of the current competitive year, while there is an option to extend for two more seasons after that.

Superbet VP of Online Andrei Popa said: “Our partnership with Dinamo Bucuresti will have impactful results in terms of amplifying this important brand of Romanian football. This will be seen both in digital media and in campaigns that will bring more supporters to the stadiums and to events dedicated to the communities of football fans.”

Andrei STAN, Sponsorship & Events Manager at Superbet, said: “Dinamo is a heritage football brand, and this agreement is a recognition of the passion and dedication that their supporters have shown over time. Through the planned investments that are part of this agreement, we will ensure that Dinamo will have a brand identity that reflects both the history and the present of this iconic club for Romanian football.”

Andrei Nicolescu, Special Administrator of Dinamo Bucuresti, said: “The agreement with Superbet represents a significant step in our club’s evolution. We are going through a period of reconstruction, and the results will depend on the quality of our partners.

“Dinamo deserves a sponsor of Superbet’s caliber. Equally, I believe that Superbet deserves a partner like Dinamo, which represents a social phenomenon. Because, in our case, we are not just talking about the team, the club, or the trophy case, but, first and foremost, about our amazing supporters who have done the impossible, who have changed the social dimension of the game. Just as Superbet has impacted the game and reinvented the field in which it operates.”

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Playson, the accomplished digital entertainment supplier, is delivering players a high voltage gaming experience in its latest release Supercharged Clovers: Hold and Win.  

Taking place on an electrified 3×5 grid where classic fruit symbols and varied golden clovers fill up the reels with a variety of lightning effects, the title’s gameplay sparks appealing payouts and high-frequency bonus features.

Six golden clover Bonus symbols or their combination with the electrified clover Collect symbol trigger the Hold and Win Bonus Game. The round includes multiplier symbols worth up to x10, as well as a collect feature that gathers all visible values from the reels.

Fortunate players could also scoop one of the game’s four fixed jackpots, including the Grand Jackpot worth 5000x.

Supercharged Clovers: Hold and Win reinforces Playson’s commitment to enhancing its game series with additional themes, features and experiences for players to enjoy globally.

Tamas Kusztos, CCO at Playson, said: “Whilst paying testament to our renowned titles that feature the ever-popular Hold and Win mechanic, Supercharged Clovers provides players with a fresh and electric experience.

“This, combined with the golden clovers that generate appealing payouts, is certain to surge huge excitement across operator’s player bases and we look forward to seeing the results.”