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The Australian Communications and Media Authority (ACMA) has found that sports streaming service Kayo, provided by Hubbl Pty Limited (Hubbl), breached gambling advertising rules by presenting gambling advertisements during live sports events outside allowed times.
The ACMA investigated Hubbl following complaints from viewers relating to live streams of a number of sporting events on Kayo. Gambling advertisements must not be shown by online content providers during live sport events between 5 am and 8.30 pm, including in the five minutes before and after the event.
The ACMA’s investigations identified 16 different gambling advertisements were provided outside the allowed times across a total of 267 live sport events. Hubbl said that this was caused by a system error that affected viewers using iOS applications in a six week period over February and March 2023.
ACMA Authority member Carolyn Lidgerwood said the scale of the error as well as Hubbl’s failure to identify a system bug affecting the playout of gambling ads across a large number of live sport events was very concerning.
“Online streaming services as well as broadcasters all have a responsibility to put robust systems in place so that they adhere to these long-standing gambling advertising rules,” Ms Lidgerwood said.
“The rules are there to reduce viewer exposure to gambling ads, particularly for impressionable young audiences and those vulnerable to gambling harms. In this case Hubbl has let those viewers down.”
The ACMA has issued Hubbl with a remedial direction requiring it to arrange an external audit of its technical systems and processes, including the measures that it has implemented subsequent to the breaches.
If Hubbl fails to comply with the terms of the remedial direction it may be ordered by the Federal Court to pay penalties of up to $626,000 per day.
Latest News
TaDa Gaming and Quanta join forces in major distribution deal!
Published
2 mins ago
on
June 27, 2024
Reading Time: 2 minutes
In-demand game provider adds its content to fast-growing, premium content aggregator in a partnership that promises to change the game for operators and players
TaDa Gaming and Quanta have entered into a strategic partnership set to transform the global gambling sector. Under the agreement, the pioneering iGaming developer will distribute its content via the powerful aggregation platform.
The alliance is the first to be announced by Quanta, a premium game aggregation service owned and operated by La Royale Gaming Investments.
Adding TaDa Gaming’s content to its already comprehensive offering promises to revolutionise the iGaming ecosystem, offering players across the world unique gaming experiences characterised by innovation, excellence and diversity.
TaDa Gaming has earned a reputation for producing captivating, high-quality slots, table games, arcade, crash and bingo titles. This includes player-favourite games such as Fortune Gems, Money Coming, and Jackpot Joker.
The developer goes to great lengths to stay ahead of industry trends to push forward with its mission of delivering an unparalleled gaming experience that meets the demands of all types of players.
By integrating its extensive game portfolio into the Quanta platform, TaDa Gaming can access a vast network of operators in core global markets. For Quanta, it means more proven content added to its market-leading offering of games which operators can access quickly and seamlessly.
Andy Huang, CEO of TaDa Gaming, expressed his enthusiasm about the partnership: “We are overjoyed to integrate our extensive games portfolio with the Quanta platform.
“With our rich experience, profound expertise, and unwavering passion for game development, we have crafted unique, standalone products and interactive, cutting-edge titles. It’s our privilege to make these available to Quanta’s partners, setting a new benchmark in gaming excellence.”
Dee Maher, Chief Executive Officer at La Royale Gaming Investments, added: “Quanta is a premium game aggregation platform that offers a wide range of quality content from high-calibre game developers such as TaDa Gaming.
“TaDa offers a broad portfolio covering slots, table games, arcade, crash and bingo titles, ensuring its games offer something to meet all player preferences. This makes it a very strong addition to our offering and one that will bring great value to our operator partners.
“This integration will facilitate Quanta in achieving our mission, to become a leading aggregator by virtue of providing operators access to the best content providers in the business via a single platform and integration.”
Industry News
CT Interactive Appoints Monika Zlateva as Chief Commercial Officer
Published
8 mins ago
on
June 27, 2024
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CT Interactive has appointed Monika Zlateva as its Chief Commercial Officer (CCO).
Equipped with a strong background in business development and strategic marketing, Monika has a proven track record of driving growth and managing high-level business communications across various regions, including EMEA and Greece.
Throughout her career, Monika has showcased leadership by taking ownership of business strategy, sales initiatives and marketing campaigns. Her expertise lies in new business development, customer acquisition and retention, aligning these strategies with company values and objectives.
Monika has been instrumental in successful business strategies and upselling initiatives within the iGaming industry. Her strategic vision has consistently led to remarkable increases in sales and market presence in her previous roles. She has focused on enhancing the understanding of customer needs, expectations, and demands in both B2B and B2C environments through market research, successfully identifying insights that drive business behaviour and opportunities.
Possessing relevant international experience, including leadership roles such as Business Development Partner, Business Development Director and Regional Director of Business Development, Monika has developed and executed innovative strategies that have led to successful product launches and relaunches. Her ability to manage complex business communications and PR strategies further enhances her capabilities.
Monika holds a Master of Business Administration (MBA) in Business Administration and Management from the University of National and World Economics in Sofia, Bulgaria. She also has a Master’s degree in Language Interpretation and Translation and a Bachelor’s degree in Modern Greek Language and Literature from Sofia University St. Kliment Ohridski.
