EGBA Welcomes Sumsub As Newest Associate Member

Reading Time: 2 minutes

 A new strategic alliance has been announced between Arena Racing Company (ARC), the British horse and greyhound group, Racecourse Media Group (RMG), the British-based media rights management company, Tabcorp, the Australian wagering and entertainment company, and 1/ST CONTENT – a division of 1/ST, the premier racing company in the Americas.

This new collaboration brings together four content leaders of the horse and greyhound racing world to create a network of rights holders that will distribute content across multiple international markets. The alliance is a win-win for consumers and operators: global and local operators will be able to choose from an array of bespoke 24/7 racing video, data and wagering solutions (including tote and managed trading services) in a “one-stop-shop” cost-effective manner, while wagering customers obtain easier access to additional content and services.  

1/ST CONTENT, ARC, RMG and Tabcorp will use their geographic expertise to benefit a host of new global clients. Parties will deliver carefully curated, localised solutions that speak to varied audiences and their respective wagering preferences, whether they’re already familiar with racing, or new to the sport and in need of more educational content.

The parties aim to seamlessly provide a 24/7 schedule that naturally complements any international racing or sporting programme across varied time-zones, providing a worldwide client base with a reliable source of fast-settling betting content for both primetime and off-peak viewing slots.

Aidan Butler, President of 1/ST, said: “1/ST CONTENT is excited to announce this strategic alliance to deliver an all-encompassing one-stop-shop for 24/7 international racing that effortlessly fits into any time-zone, country or region. We look forward to increasing distribution of North and South American and Turkish racing via our partners’ many channels.

“This agreement leverages a broad suite of products and services, and demonstrates how working together will allow us to bring our content to new customers.”

Brendan Parnell, Managing Director of Media and International at ARC, commented: “Customers will be able to enjoy access to a complete service hub which will enable our betting partners to deliver a best-in-breed product to their consumers at any time of the day, every day.

“The strength of our data and wagering technology, coupled with a depth of 24/7 broadcast and video streaming rights, places this newly-created alliance in the vanguard of driving growth and diversified revenues for the horse and greyhound racing sector.”

Paul Carew, Chief Operating Officer at Tabcorp, added: “Tabcorp prides itself on raising the game through innovation of our market leading products and services and this truly international partnership again highlights that collective commitment. 

“We’re excited to combine our premium racing content from Australia, New Zealand, South Africa and the United Arab Emirates with the best racing from the United Kingdom and North America to create a service that will deliver a first-class racing experience to a new audience.”

Martin Stevenson, CEO of RMG, said: “This is an excellent illustration of different racing jurisdictions innovating together to create new products and services to grow access and interest in horse racing around the world.”

Reading Time: 2 minutes

Wiztech Group, the leading B2B and B2C online casino and sportsbook technology, content and entertainment provider, has put pen to paper on a major deal with Play’n GO to bring the tier one studio’s games to players at its Mexico-facing brand, Winpot.mx.

Winpot.mx has quickly become the go-to destination for online casino and slot players in the thriving Mexican market. This is in part due to its comprehensive portfolio of games from some of the biggest providers, including Play’n GO.

Players at Winpot.mx can now fire up the reels on blockbuster Play’n GO slots such as Tomb of Gold, Moon Princess, Fat Frankies, Book Of Dead and the recently released Temple of Tollan with the studio’s future releases also set to land in the casino’s game lobby.

The deal is hugely beneficial for both parties, helping to further establish Play’n GO as a leading content provider across the Latin American region and especially in Mexico, a market that continues to go from strength to strength.

In addition to its B2C online casino brand, Wiztech Group provides a comprehensive suite of cutting-edge solutions for operators looking to launch premium online casinos and sportsbooks in global markets. This includes turnkey and white label casino and sportsbook solutions, plus a powerful content aggregator.

Tsvetan Dzhurov, Commercial Manager at Wiztech, said: “Play’n GO needs no introduction. It is one of the most in-demand content providers in the industry and we are delighted to have joined forces to bring its full suite of thrilling online slot and casino games to players at Winpot.mx for the first time.

“Mexico is an exciting and thriving market and Winpot has quickly emerged as the home of online slot and casino play thanks to its vast portfolio of quality games. Play’n GO is the perfect addition to our offering and we look forward to seeing player enjoy the big action gameplay its titles provide.”

Michele Stefanelli, Sales Manager Southern Europe & LatAm at Play’n GO, added: “It’s great to team up with our friends at Wiztech Group to bring our suite of games to players at its Winpot casino brand. Mexico is a bustling market where demand for quality slots is high, and our games very much meet this demand.

“We look forward to seeing players at Winpot spin the reels on iconic titles such as Riche Wilde’s Book of Dead and Reactoonz for the first time.”

Reading Time: < 1 minute

Power Slap, the world’s premier slap fighting promotion, and NetBet, a leading Global online casino and sportsbook, today announced a new marketing partnership for 2024 designed to leverage and supercharge the popularity of Power Slap sports betting across the United Kingdom, Ireland, France, Romania, Brazil & Mexico.

NetBet will become an Official Sportsbook Partner of Power Slap. The partnership begins this week with Power Slap 8: Da Crazy Hawaiian vs. Danie Van Heerden, which airs live and free across the globe on Rumble at 9pm ET / 6pm PT.

“The addition of NetBet to Power Slap’s growing list of blue-chip brand partners continues to show the evolution and trajectory of the sport, and in particular the demand for betting on the sport,” said Power Slap President Frank Lamicella. “This partnership with NetBet will magnify betting opportunities to fans across Europe, Mexico & Brazil.”

“We are thrilled to announce our partnership with Power Slap. This collaboration brings together the excitement of the next evolution of fight sports and the exceptional betting experience that our customers expect,” said NetBet CEO Marcel Prioteasa. “We look forward to offering fans unique opportunities to engage with the thrilling world of Power Slap as it grows across Europe and beyond.”

The NetBet brand will be featured on the Power Slap table and canvas, and the two brands will team up on social and digital branded opportunities focused on betting odds available in the region through NetBet.