REEVO Announces New Partnership with 7Mojos

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Swedish gambling operator Aktiebolaget Trav och Galopp (ATG) has called for stronger action against the illegal market, with a new report claiming there has been another drop in the channelisation rate.

ATG’s Q1 report on the movement of players towards the legal market puts the channelisation rate at between 68% and 81%, a reduction from 69% to 82% in Q4 2023.

The report found that the unlicensed market in Sweden is worth between SEK3.7bn (£) and SEK7.4bn (£) per year and that website traffic to unlicensed operators has increased tenfold since 2019.

None of the top 20 sites with the highest traffic during the quarter were included on the regulator’s prohibition list, ATG added, with 18 out of 20 using the same platform providers as licensed operators.

ATG CEO Hasse Lord Skarplöth labelled the developments “deeply concerning” and called for a rethink of the Swedish regulations on illegal gaming to make it illegal for unlicensed companies to operate in Sweden.

The current regulations make it illegal for unlicensed operators to market gaming products towards players.

Skarplöth said: “The prohibition on promotion and targeting criteria clearly do not serve as protection for the most vulnerable groups and to achieve good channelling.

“It is time to do exactly what the two latest inquiries by Håkan Hallstedt and Gunnar Larsson have proposed, namely to make it illegal to offer unlicensed gambling in Sweden regardless of targeting criteria.”

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Worcestershire County Cricket Club has announced that it has signed a multi-year partnership with Dafabet, one of the world’s biggest online betting platforms.

The partnership with Worcestershire sees Dafabet extending their strong commitment to sports sponsorship across the globe, which already includes partnerships with Clubs in the English Premier League, Scottish Premiership and across elite cricket.

As part of Worcestershire’s digital expansion, Asian-based Dafabet will become the headline sponsor of the Club’s live streaming service, which in the last two years alone has received almost 14 million views around the world.

Joe Tromans, Head of Commercial and Partnerships at Worcestershire Cricket, said: “We are hugely excited to be announcing our partnership with Dafabet and are delighted to welcome them as a new partner to the Worcestershire family.

“We have been very impressed with Dafabet’s commitment to safer gambling and their ambitions to be the world’s most innovative gaming platform, so to have them, as a leading global brand, on board as our Official Live Stream Partner, is a major boost to our objectives both on and off pitch.”

John Cruces, Head of Sponsorship at Dafabet, added: “We’re very happy to be partnering up with Worcestershire as we continue to add to our list of partners within the sport. Particularly, their livestream platform can only help us both add to our footprint worldwide.

“As with all our partners, we wish them the best of luck for the forthcoming season.”

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Crystal Palace has announced that NET88 will feature as the men’s official front-of-shirt sponsor for the 2024/25 season.

The record two-year deal will see NET88 become a principal club partner, with its logo also featured on the official training wear.

In addition to the shirt branding, NET88, which provides online gaming services, will also receive visibility across Selhurst Park on matchdays and the website.

Barry Webber, Chief Commercial Officer of Crystal Palace, said: “We’re pleased to announce this principal partnership ahead of the upcoming Premier League campaign as we build upon the excellent form of the men’s team at the end of last season, culminating in the selection of four players for the England Euros squad, more than any other Premier League club. Net88 is a global online gaming platform for sports and gaming fans alike, and we’re looking forward to working with them at this exciting time.”

A NET88 spokesperson said: “Everyone at Net88 is excited to work with Crystal Palace after a fantastic end to last season. We are delighted to join a club that is moving forward with their great young talent. We are proud to be the club’s front of shirt sponsor and aim to build a successful relationship with the team and their passionate fans.”