SPRIBE adds Johnny Walker to its roster of UFC brand ambassadors

Reading Time: < 1 minute

Optimove Insights, the analytical and research arm of Optimove, the #1 CRM Marketing Solution for the iGaming sector, today announced the launch of a dedicated Euro 2024 and Copa America 2024 iGaming Pulse, an industry benchmark tool. The proprietary, precision benchmarking tool is exclusively available to Optimove iGaming and Sports Betting clients. The new iGaming Pulse empowers operators with access to daily industry-wide benchmarks and Key Performance Indicators (KPIs) in real-time and metrics filtered by country.

The Euro 2024 and Copa America 2024 Pulse provides interactive data displayed graphically and is based on the aggregation of anonymous data collected from over 200 sports gaming brands, including industry giants and boutique operators.

The tool presents statistically significant data from the preceding five weeks at any given moment. The data is compared to a static baseline from July 2023, when no other major football events occurred, empowering operators to gain insight into how mega-events like Euro 2024 and Copa America 2024 impact player behavior.

Operators can now conduct comparative analyses and derive insight into how their performance compares with worldwide industry averages. For example, Optimove clients can view how a match between England and Germany impacted Conversion Rate, Reactivation Rate, Retention Rate, and more, gaining deeper insight into betting patterns and player behavior as the event unfolds.

Reading Time: 2 minutes

An award-winning iGaming platform provider, GR8 Tech, opened its newest hub in Warsaw, Poland, on June 6, 2024. As a company committed to a remote-first model since the pandemic, GR8 Tech continues to support its diverse international staff by offering flexible and comfortable working conditions. In addition to assisting in home office arrangements, the company also provides local hubs in target locations where employees are concentrated and hiring activities are underway.

These hubs, available in several locations across Europe, including Cyprus, the Czech Republic, and, from now on, Poland, offer employees the opportunity to work in an office-like environment if they choose. This initiative is part of GR8 Tech’s ongoing efforts to ensure that its employees have the best possible working conditions in any location they choose to work from—efforts that have been recently recognized with the “Best Workplace 2024” title by SiGMA Americas Awards.

The new Warsaw hub will serve as a convenient workspace for the 80+ specialists already located in Poland and all new employees joining the company. It will also be available to any GR8 Tech employees traveling internationally who require a professional environment to work from.

The opening of the Warsaw hub aligns with GR8 Tech’s broader strategic activities across Europe and specifically in Poland. Recently, GR8 Tech participated in the largest Polish IT festival, Code Europe, held on June 10-11 in Krakow, as the technology partner, with GR8 Tech’s Chief Talent Officer, Tetiana Davydova, holding a talk on “Mastering the Science of Negotiation: Secrets to Successful Dialogue in Tech” at the event. GR8 Tech will also participate in the Devoxx conference in Krakow on June 19-22 as a partner. The company’s Deputy CTO, Pawel Grzegrzolka, will hold a talk on “Integrating quality gates in IaC”.

To learn more about GR8 Tech and its upcoming activities, visit the company’s website and join its communities on LinkedIn and Facebook for business-related topics or Instagram for the highlights of the GR8 work environment.

About GR8 Tech

GR8 Tech is an international iGaming provider of high-performance Sportsbook and Casino platform. Holder of the “Best Workplace 2024” title by SiGMA Americas, “Best Online Sportsbook Provider 2024” by SiGMA Eurasia, and, most recently, “Rising Star Provider of the Year” by Affpapa iGaming Awards.

GR8 Tech’s flagship product, GR8 Sportsbook, renowned for its exceptional event coverage and robust feed, manages heavy user loads with real-time anti-fraud processing and advanced margin management capabilities. Complementing the Sportsbook, GR8 Tech’s portfolio includes the GR8 Casino platform and vital standalone products like CRM, payment gateway, player account management, etc.

Focused on the personalized approach and lifetime partnership, GR8 Tech perfectly alleviates iGaming operators’ challenges by delivering customized, scalable solutions that evolve with business growth.

Reading Time: < 1 minute

BETBY, the premium sports betting partner, has launched a “supercharged” Euro and Copa America offering on its partners network ahead of this summer’s football bonanza. The new sportsbook features, designed to enhance the overall betting experience, will also provide players with an extra element of excitement.

Bookmakers on the BETBY partner network will have the option to launch a dedicated Euro and Copa America tournament page within their sportsbook, providing their players with streaming, qualification odds displayed in competition bracket, a broad selection of outrights, and ready-made combo bets. Extra betting markets will also be rolled out, with a high focus of fast markets traded live.

Players will also be able to engage with Betby.Games’ e-soccer tournament based on the Euro and Copa America format, which will simulate the complete structure of both tournaments with every matchup, during the live match gaps.

The innovative sportsbook supplier has introduced a dedicated tournament across its partner network, enabling players from all brands to compete in a single event. This tournament features a comprehensive system of rankings, achievements, and social interactions, with participants having the opportunity to vie for a substantial prize pool generously sponsored by BETBY.