SIS strengthens bet365 partnership with global launch of eSoccer product

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Esports data platform GRID and Abios, the esports division of Swedish sports betting technology and services provider Kambi Group PLC, have announced an extension of the two’s esports data partnership to expand the coverage of esports odds powered by GRID data.

Through Abios, GRID will add League of Legends and Rainbow Six Siege official esports data feeds to power the Kambi Group’s partner network, joining the Counter-Strike 2, Dota2 and VALORANT feeds established from the original partnership between GRID and Abios, signed last July.

Abios uses the GRID Data Platform’s real-time data feeds to offer accurate and real-time odds, accessible to both existing and new partners within the Kambi Group and subsidiary networks. The integration allows further expansion of automated and proprietary odds products, resulting in uptime improvements and odds model automation, especially important for live markets.

The real-time data feeds also enables Abios to supply Kambi Group partners with premium features such as same-game parlays, player propositions and flash markets in expanded coverage.

The GRID Data Platform exclusively sources data directly from game servers, made possible through GRID’s official partnerships with rights holders including Riot Games, Ubisoft and KRAFTON, as well as over 70 tournament organizers in the Valve esports ecosystem. These direct partnerships with rights holders and GRID’s technology ensures the most accurate, reliable and granular real-time data possible for its partners.

The official data partnership between GRID and Kambi Group is another example of how the iGaming and esports betting industries can leverage advanced technological solutions to improve digital products. Operators and customers alike can trust the underlying data’s integrity, tracing its origins from only legitimate sources where rights holders are a part of the value chain.

Mikael Westerling, GRID Chief Sales Officer commented on the extension: “We’re proud to offer League of Legends and Rainbow Six Siege official data feeds to Kambi’s network for the first time and add even more value to the experience of their already impressive esports betting products.

The continued success of our partnership with Abios and our shared vision for the potential of esports betting made extending the partnership an easy choice.”

Anton Janér, Managing Director of Abios, also commented: “We’re excited to continue and expand our partnership with GRID. With a unique portfolio of data rights, Abios power partners within and outside of the Kambi network with high-performance esports content.

With access to GRID’s real-time data, Abios’ automated odds models enable consistent margins, lower latency and a better user experience.”

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LEON is excited to announce the launch of its first-ever Dota 2 tournament, called LEON Masters #1. The event, organized with the support of GAM3RS_X, kicks off on June 10, 2024, and runs until July 28, 2024, featuring top teams from across Europe and CIS. The total prize pool is an impressive $100,000.

LEON Masters #1 is a thrilling online event structured in three main phases:

• Group Stage #1 (June 10 – June 23, 2024): 16 teams will be split into two groups of 6 teams each. All matches will be played in a Bo2 (Best of 2) format. Group winners advance directly to the semifinals, teams placed 2nd to 5th move to the next group stage, and the last-placed teams are eliminated.
• Group Stage #2 (July 15 – July 24, 2024): Teams are re-divided into two groups of 6 teams each. Matches remain in Bo2 format. The top two teams from each group will proceed to the quarterfinals, while the others are eliminated.
• Playoffs (July 26 – July 28, 2024): The final stage will feature a single-elimination bracket, with all matches played in a Bo3 (Best of 3) format.

The prize pool distribution is as follows:

• 1st place: $50,000
• 2nd place: $25,000
• 3rd-4th place: $12,500 each

Stay tuned for announcements and updates on our official channels. The first series of matches has already begun, including Twisted Minds vs. Kalmychata, L1GA TEAM vs. PSG Quest, and MOUZ vs. JustBetter. Full schedule and results will be available on the tournament’s website.

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Leading provider of next-generation betting content and data to supply its fast-paced esports and sports tournaments to prominent emerging markets operator

BETER, the industry’s leading betting content and data provider, has agreed a partnership with leading emerging markets operator Sporty Group, owner of the SportyBet brand and platform.

Under the deal, SportyBet`s players gain access to BETER’s in-house Setka Cup table tennis and ESportsBattle tournaments. Initially, the latter includes eFootball and eBasketball with eHockey and CS2 to follow.

BETER arranges over 45,000 monthly events across eight esports and sports disciplines, providing an unrivalled betting experience that combines 24/7 streaming, real-time data, and odds with sustained 7.5%+ margin retention. All of these specifics ensure the best value for operators and their players.

The deal with SportyBet, already a Tier 1 operator across Africa with ambitious growth plans in Latin America, marks BETER’s first deal with a Tier 1 operator in Africa, where it expects to strike partnerships with similar such operators so they too can offer its next-generation betting products and experiences to bettors. The new deal means both companies have formed a strong collaboration to provide players with 24/7 fast-paced content, and round-the-clock support.

Gal Ehrlich, CEO of BETER, said: “We see huge potential for our products across Africa and what better way to enter the market than through a deal with one of the region’s most prestigious operators.

“Africa is a growing market where the demand for fast-paced, high-quality betting products and experiences continues to rise and BETER is here to provide this to operators such as SportyBet that understand the need to not only meet but exceed bettor expectations.”

Chuck Robinson, CRO at BETER, added: “Africa is an emerging market where our fast-paced sports and esports content offers the rapid action that players are seeking. 

“By working with us, SportyBet can access even more of our next-gen content, allowing it to provide a superior experience to its players and further establish itself as a leading operator in the region.” 

Gregory Parsons, VP of Business Development at Sporty Group, said: “We believe in offering our users engaging and relevant content and, considering what BETER has to offer, it made sense to enter into partnership and add its content to our overall offering globally.

“Our players seek a round-the-clock betting experience, and want to wager on big action quickly. This is why BETER’s fast sports and esports content is the ideal solution for us.”