Bayes Esports Announces Multi-year Partnership Extension with BETER

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The Esports Awards and the Esports World Cup Foundation (EWCF) have announced a three-year partnership that brings the world’s most prestigious esports awards ceremony and platform to the Esports World Cup, the world’s largest gaming festival set to take place this summer in Riyadh, Saudi Arabia.

The 2024 Esports Awards will be held on August 24 in Riyadh as a dynamic gala that honours the best in esports from every corner of the globe, celebrating clubs, athletes, content creators, games and more. The partnership ensures that the Esports Awards will deliver on a grander scale than ever before, with elevated experiences at the Lifetime Achievement mixer, Red Carpet Event, Esports Village and the awards ceremony itself. Fans can vote on awards finalists when they are revealed on June 27.

Since its inception in 2015, the Esports Awards has earned a reputation for recognising excellence in esports globally and supporting initiatives to grow the industry. Over the past decade, it has evolved from a London dinner event into the premier global awarding body and de-facto platform for esports recognition.

The global red carpet event has hosted unforgettable events in London, Dallas, and Las Vegas and now comes to Saudi Arabia for the first time. Last year’s star studded ceremony attracted over 22 million viewers and saw some of the biggest brands, athletes and publishers take home thirty awards across Entertainment, Industry, Creative, Pro, On-Air Talent and Collegiate categories. The event also secured a Guinness World Record for largest digital video game display when WWE superstars and gaming legends alike played Pac-Man on a 100,000 square foot screen.

As the industry advances, acknowledging the events shaping competitive gaming’s future is crucial. By hosting its annual event in a significant and growing esports hub like Saudi Arabia, the Esports Awards can further its mission alongside the Esports World Cup, one of the most exciting esports events of the year.

“Partnering with the Esports World Cup enables us to offer an even more exceptional experience to our nominees, guests and viewers. The Esports Awards have always been dedicated to celebrating incredible achievements in esports, so we naturally saw the opportunity to join forces with EWC in Riyadh as an excellent fit. The Middle East is home to one of the fastest growing and most passionate esports communities in the world and I’m delighted to be bringing the awards to the region for the first time. I cannot wait for this year’s ceremony, which I expect will be the most impressive and memorable one yet,” Michael Ashford, CEO of Esports Awards, said.

“Hosting the Esports Awards in Riyadh enriches the Esports World Cup, bringing the entire world together to commemorate esports excellence. Here, we can support the Esports Awards as a valuable bridge between Eastern and Western audiences. The Esports Awards is a fantastic gala that celebrates stakeholders from across the global esports ecosystem, recognizing not only competitive greatness but also greatness in production, broadcasting, leadership, creative design and more. I’m excited to attend the Esports Awards this year in Riyadh and honor the best in esports,” Ralf Reichert, CEO of Esports World Cup Foundation, said.

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DATA.BET has won in the “Best Esports Service Provider” category at the Baltic & Scandinavian Awards 2024.

The ceremony, organised by Hipther, took place on June 4, 2024, in Tallinn, Estonia, and gathered industry leaders and innovators to celebrate outstanding achievements across the gaming and betting landscape. Winning this award is a significant milestone for DATA.BET in expanding its presence and influence across the European continent.

“We are proud to receive this recognition at the BSG Awards 2024. This is a testament to our team’s hard work and dedication, and a highlight of the exceptional quality of services we provide to our customers. Such breakthrough opens up new horizons, allowing us to forge stronger connections with industry representatives in the Baltic region. We are excited about the future and look forward to introducing even more innovative product updates,” Otto Boning, head of sales at DATA.BET, said.

The BSG Awards, known for highlighting excellence in the gaming industry, provided a perfect platform for industry leaders to celebrate achievements and explore new avenues of growth. Winning this esteemed award validates the company’s efforts and ambition to lead the esports betting market.

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The Esports Integrity Commission (ESIC) and the International Olympic Committee (IOC), and in particular the IOC’s Olympic Movement Unit for the Prevention of the Manipulation of Competitions (OM Unit PMC), announced a historic letter of collaboration which will see the organisations work together and exchange information, expertise and best practices to combat corruption and other misconduct in esports.

The IOC’s OM Unit PMC, known for its commitment to safeguarding sports from corruption, will work closely with ESIC, the global industry body recognised for its standards on integrity in esports, across several key areas. The collaboration will involve the sharing of information and insights relating to esports integrity, and the development and implementation of strategies, initiatives and programmes aimed at enhancing the integrity of esports. ESIC will also function as a specialist advisory body to the IOC and OM Unit PMC, providing guidance on esports related matters.

Friedrich Martens, Head of the OM Unit PMC at the IOC, said: “With numerous IFs organising esports competitions and the IOC planning to organise relevant competitions as well, we need to ensure that we have all the information and intelligence available to make sure that these competitions are free of manipulations or related breaches. Therefore we are very happy about this letter of collaboration formalising the long-standing communication between ESIC and the OM Unit PMC, particularly as esports is a developing area. Thus, we count on the support of ESIC for safeguarding the integrity and credibility of the esports competitions of the Olympic Movement, specifically to also further understand relevant risks and develop all right measures to mitigate them.”

Stephen Hanna, Chief Executive Officer of ESIC, said: “This collaboration with the IOC and the OM Unit PMC denotes a significant milestone for the global esports industry and is a testament to the IOC’s engagement with the industry in the development of its esports strategy. We are looking forward to working with the IOC to support its ambitious esports initiatives. This collaboration further validates the critical nature of ESIC’s mission and provides the industry with further assurance that ESIC’s work is meeting the evolving challenges to competitive integrity in esports.”