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BetConstruct and Fast Track Forge Strategic Partnership to Transform CRM Integration
Published
39 mins ago
on
Reading Time: < 1 minute
BetConstruct, a global leader in gaming and sports betting solutions, has partnered with Fast Track, an iGaming CRM technology provider. This alliance allows BetConstruct operators to integrate Fast Track’s CRM solutions.
BetConstruct is integrating a third-party CRM for the first time, showcasing the industry’s confidence in Fast Track‘s technology. This partnership combines BetConstruct’s offerings, including sports betting, casino games, and eSports platforms, with Fast Track’s AI-powered CRM, enhancing the player experience.
Fast Track’s real-time data capabilities and automation deliver 1:1 player experiences at scale. Its flagship product, Fast Track CRM, integrates with gaming platforms, distribution channels, and bonus engines, enabling targeted campaigns and personalised player journeys. This integration offers operators a plug-and-play onboarding process and access to real-time data for informed decisions.
The Singularity Model, an AI-driven system at the core of this integration, enhances player experience, retention, and loyalty by delivering personalised content through the right channels at the right times.
Gegham Yegoryan, the CPO of BetConstruct, noted: “We are thrilled to partner with Fast Track, a company that mirrors our ethos of innovation and excellence. This partnership is a fusion of strengths, bringing together BetConstruct’s gaming and betting solutions with Fast Track’s expertise in player engagement and retention.”
Simon Lidzén, CEO and Co-Founder of Fast Track, added։ “Joining forces with BetConstruct represents a significant leap forward in our mission to digitalise the iGaming industry. Together, we are set to deliver a deeply engaging, personalised, and player-centric gaming experience.”
This strategic partnership solidifies BetConstruct’s position as a trailblazer in the iGaming industry. By integrating Fast Track’s advanced CRM capabilities, BetConstruct is enhancing its already robust platform, offering operators and players a superior, data-driven experience. This collaboration is set to drive innovation, operational efficiency, and exceptional value for BetConstruct’s global partners and their audiences.
Latest News
Hub88 teams up with PHOENIX 7 to deliver Asian-inspired games
Published
8 mins ago
on
May 30, 2024
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Hub88 has rubberstamped a deal with online casino game provider PHOENIX 7, adding its diverse line-up of games to its platform.
Malta-based PHOENIX 7 was founded in 2021 and delivers premium online slots inspired by popular Western themes and Japanese pachinko games. The supplier prides itself on engaging and unique features, with an ‘east meets west’ approach to game development.
The agreement signifies a major milestone for the game studio, which holds a Malta Gaming Authority (MGA) licence, as it pursues further international growth and seeks to establish a firm foothold in the industry.
The decision to collaborate with Hub88 will greatly enhance PHOENIX 7’s reach and lead to substantial expansion of their player base through the aggregator’s extensive operator network around the globe.
This ongoing collaboration demonstrates Hub88’s power to support the growth of emerging studios and deliver niche offerings after a strong first quarter for both companies.
Ollie Castleman, Head of Hub88, said: “PHOENIX 7’s gaming portfolio captured our attention from the outset because of their innovative approach to traditional slot themes. This outlook aligns well with our vision for enriching the gaming experience of players and we anticipate they will be immensely popular.
“With this partnership and other ventures on the horizon, PHOENIX 7 looks set to leave a lasting imprint on the industry this year.”
Ondela Vundisa, Account Manager at PHOENIX 7 said: “We chose Hub88 as our aggregator partner because of its rich expertise and respected position in the industry.
“The collaboration with Hub88 will be immensely beneficial for us and I am personally eager to witness the outcome, given the lofty expectations associated with it.”
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PRAGMATIC PLAY RETURNS WITH SUPER SYMBOLS IN REVENGE OF LOKI MEGAWAYS™
Published
20 mins ago
on
May 30, 2024
Reading Time: < 1 minute
Pragmatic Play, a leading content supplier to the iGaming industry, has released Revenge of Loki Megaways™, in which the God of Mischief can unleash a blazing free spins round with a cacophony of wilds.
Super symbols hold the key to unlocking wild reels that randomly transform high-paying symbols in this six-reel Slot with up to 117,649 ways to win. Four scatters landing in the base game spell out Loki’s name across the grid and award nine free spins, with more scatters awarding additional free spins.
Before the feature begins, players are given a chance to gamble for more free spins up to the maximum 18 available. During the feature, the super symbol not only adds wild symbols to all positions on the reel above it, but it also awards one extra free spin. The Loki symbol can also appear during the bonus game, awarding up to two additional free spins or a 1x-2x multiplier.
Revenge of Loki Megaways™ is the latest addition to Pragmatic Play’s Slot portfolio, following releases such as Big Bass Bonanza – Reel Action and Heroic Spins.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Revenge of Loki Megaways™ is Pragmatic Play’s second outing with the God of Mischief and includes super symbols that can fill the reel above it with wilds and randomly transform high-paying symbols, potentially leading to wins of up to 10,000x.”
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.
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3 Oaks Gaming showcases new Hit the Bonus mechanic in Lamp of Wonder
Published
22 mins ago
on
May 30, 2024
Reading Time: 2 minutes
Supplier’s new release responds to latest in player trends
3 Oaks Gaming, an established distributor of iGaming content, has launched a new games family titled ‘Hit the Bonus’ through the release of Lamp of Wonder, a 3×3 slot focused entirely on entry to the title’s two Bonus Games.
The slot features a single payline with gameplay centred around the Hit the Bonus mechanic. Activating the Bonus Game or Ultra Bonus Game requires landing any three symbols in the middle reel, awarding players three initial respins for the Hold and Win round.
This title boasts a range of features designed to enhance the core mechanic, such as Sticky Bonus symbols which appear during the base game and remain active until the Bonus Game concludes.
The Multiplier feature, which can activate at any point during the Bonus round, offers up to nine multipliers. These multipliers can combine values when one lands on an existing multiplier symbol, significantly boosting potential payouts. Another complimentary feature is the Collect symbol, which accumulates the values of all Bonus, Sticky Bonus, and Jackpot symbols and remains in play until the end of the round.
Lamp of Wonder includes four fixed in-game jackpots, with nine symbols required to land during the Bonus Game to claim the coveted x500 Grand Jackpot. Additionally, players can encounter mystery symbols which can potentially unveil themselves as a jackpot prize.
As players progress, they fill the lamp meter located on the side of the screen. Filling this meter with Bonus symbols unlocks the Ultra Bonus Game, adding an extra layer of excitement to the gameplay.
The game’s easy to understand format and intuitive design ensure that it is accessible to both novice and seasoned players, promising broad appeal and sustained interest throughout.
Yuriy Muratov, Chief Commercial Officer at 3 Oaks Gaming, said: “We proudly present Lamp of Wonder, a captivating addition to our growing portfolio. The creation of this new games family is in response to changing market trends, with a strong segment of players enjoying slots purely with the intention of triggering Bonus Games.
“I’m confident that our operator partners and players will absolutely love this release, and we eagerly await their feedback.”
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