NetBet Casino Joins Forces with Gaming Realms

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Future Anthem, the AI and data science powerhouse, announced a market-first jackpot extension to its real-time personalisation product Amplifier AI that generates personalised audiences for jackpot games, triggered in real-time.

Launched in collaboration with Blueprint Gaming’s Jackpot King games, Amplifier AI’s Audience Identifier empowers operators to seize unprecedented opportunities to engage with players through personalised real-time jackpot marketing messaging.

How Audience Identifier works

Audience Identifier constantly monitors pot sizes, identifying points of player interest. It then generates audiences of relevant players, using recommendation algorithms, and triggers 3rd party messaging or CRM systems, to send player communications in real-time, both on and offsite.

The product, which can be set up and deployed in under four weeks, bolsters engagement across Blueprint Gaming’s market-leading portfolio of Jackpot King titles, with player messaging personalised by game. The legendary jackpot network boasts recent hits like Bankin’ More Bacon Jackpot King and Cash Strike Jackpot King, as well as long-time classics such as Fishin’ Frenzy Jackpot King and The Goonies Jackpot King.

This enhancement marks the first extension of Amplifier AI’s Audience Identifier product to casino, after beginning in sports where operators such as William Hill use it to generate audiences in real-time based on betting behaviours and micro-events.

Chris Conroy, Chief Data Officer at Future Anthem, said: “This is a perfect example of Anthem’s commitment to innovation and excellence in AI-driven marketing solutions that improve player experiences, building on the strong foundations of successfully working with Blueprint for over three years.”

Thomas O’Halleran, Director of Operations at Blueprint Gaming, added: “Blueprint Gaming is driven to provide great player experiences. Our integration with this new audience innovation product provides an industry-leading approach to real-time player engagement. It will also leverage Blueprint’s Jackpot King portfolio and provide a personalised player utility to enhance the entertainment delivered by the gameplay.”

Built to personalise the player experience, Amplifier AI humanises anonymised transactional data with machine learning to enable real-time personalisation.

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Mandatory loss limits stop players from losing more money. Paf has decided to lower the loss limit for everyone between the ages of 20 and 24. Young people of this age already have a lower loss limit at Paf and now it will be further reduced from €10,000 to €8000 per year.

“This is an important continuation of the responsible gaming direction we are striving towards at Paf. Now young customers can only play with us for amounts that are at a more sustainable level and within the framework of the customer segment that we have defined ourselves as the green segment,” Christer Fahlstedt, CEO of Paf, said.

Every year, Paf publishes a table showing how the profits and losses look for different customer segments. Over the years, the customer segments have been significantly affected after Paf introduced mandatory loss limits and lowered the maximum limits.

Loss limits are important

Paf customers can set their own lower limits, but cannot exceed the mandatory loss limits set by Paf. Paf’s loss limits apply to all our registered players and all game categories.

“We are not selling teddy bears, and we have a responsibility for the product we provide. As a gaming company, we can say no before a person has gambled away both house and home,” said Christer Fahlstedt.

Paf strives to be a leading gaming company when it comes to responsible gaming in the industry. Paf was the first international gaming company to introduce loss limits in 2018, and since then the maximum limits have been lowered several times.

“We need to be able to be sustainable in the long term. We believe that in a future highly regulated European market, you cannot lose more than €8,000 a year, which can be equivalent to an expensive leisure activity,” said Christer Fahlstedt.

Young people should be prioritised

Young people aged 18-24 are at a higher risk of developing problems with their gambling. Research on gambling problems and different risk groups generally indicates that young people are a risk group.

“We believe it is important to focus on young people and their gambling from a responsible gaming perspective. Together with our other responsible gaming measures, the loss limits are a good complement for better responsible gaming,” said Daniela Johansson, Deputy CEO & Chief Responsibility Officer at Paf.

The reduced loss limit for young people aged 20-24 has already been implemented on all of Paf gaming sites and markets.

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Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has enhanced its partnership with platform supplier Playbook Engineering.

The global betting platform provides its exceptional service to a strong suite of established brands, including StarSports, AK Bet, Gentleman Jim, Dragonbet, and NRG. Playbook Engineering is building on its successful partnership to offer its clients access to Symplify’s complete CRM ecosystem. These operators will now be able to create another crucial layer of engagement through Symplify’s proprietary CRM, data hub, and multiple communication channels, with a particular focus on email, SMS, dynamic web content, and browser push notifications.

Playbook Engineering’s partners are set to benefit from Symplify’s Campaign and Journey Builder modules, as well as comprehensive site conversion testing modules. Each module will enable the brands operating on the Playbook platform to create customised and AI-optimised experiences for their audiences. This specialist capability in optimising marketing strategies will significantly improve customer satisfaction and enhance lifetime value.

Symplify’s Head of Sales Christoffer Feldt-Sørensen said: “Extending our partnership with Playbook Engineering means its leading brands can use our complete CRM and AI cloud solutions to drive growth. The results have been excellent since we began working with Playbook and we expect more of the same with these new brands.”

Playbook Engineering Commercial Director, Luke Cousins, commented: “Symplify continues to prove itself as an outstanding customer engagement solution for our portfolio of brands and we know these new operators will see an instant uptick in engagement and revenue.”