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Paddy Power launches new innovative Checkd Dev betting tool Mix ‘N Match

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Paddy Power launches new innovative Checkd Dev betting tool Mix ‘N Match
Prague Gaming & TECH Summit 2025 (25-26 March)

Latest News

Paddy Power launches new innovative Checkd Dev betting tool Mix ‘N Match

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4 seconds ago

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Long-term partnership enhanced through product that allows same-game multiples to be packaged together

Sports betting technology specialist Checkd Dev, part of award-winning Checkd Group, has enhanced its long-term partnership with Flutter Entertainment brand Paddy Power by developing and successfully launching betting solution Mix ‘N Match.

Created as the supplier’s first bespoke product for Paddy Power in the UK, Mix ‘N Match enables users to build combination bets quickly by offering pre-configured betting opportunities. These can be personalised rapidly, with easy-to-use filters helping users build smarter multi-leg bets far more easily.

The successful launch builds on the success of Checkd Dev’s Smart Acca iFrame product, which is licensed for use to tier-one operators including William Hill and Sky Bet. The latest iteration of the API moves the proposition forward even further, by allowing for multiple single-event combinations to be packaged together in the same bet.

Markets on offer include 1×2, BTTS, fouls, shots, shots on target, goalscorer and cards, with data from all the major leagues and competitions. Mix ‘N Match also includes a Bet Shuffle function to randomly generate new betting opportunities on the go.

The product utilises official Opta data, with historical form intelligently interrogated to provide rapid-fire data visualisation insights that aid bet selection, ultimately driving improved conversion to bet placement for the operator.

Adam Patton, Checkd Dev Managing Director, said: “We are thrilled to have worked with Paddy Power on this innovative product. The collaborative approach taken with their internal team was a pleasure to witness too, both teams worked seamlessly together. We look forward to evolving the product even further as we begin to build a clearer picture of user behaviours.”

Rob Elliffe, Head of Product at Paddy Power, said: “Checkd Dev were great to work with throughout and despite being a complex product, delivery was on time. Mix ‘N Match is a truly innovative product and one that’s already proving popular with our customers, benefiting the user journey through the smart use of data to support betting decisions.”

Latest News

Playson celebrates further Portuguese growth in partnership with Lebull.pt

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9 mins ago

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April 15, 2024

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Award-winning game provider supports the online casino operator in establishing top-tier position

Playson, the fast-growing digital entertainment supplier, has continued to strengthen its position in Portugal after securing a new commercial agreement with sports betting and casino operator Lebull.pt.

As part of the agreement, Playson has integrated a selection of its top-performing slots, including Coin Strike: Hold and Win, Power Crown: Hold and Win, and Diamonds Power: Hold and Win, with Lebull.pt’s platform.

Lebull.pt first launched in the regulated Portuguese market in 2023 and recently announced Luis Figo, one of Portugal’s greatest professional football players, as its ambassador. Playson will continue to add more titles to the operator’s offering over the coming months, supporting the brands ambitious targets to further increase its market share in the regulated iGaming market.

This announcement adds to Playson’s recent success in Portugal and marks a significant progression in the supplier’s European growth strategy.

Blanka Homor, Sales Director at Playson, said: “We are pleased to gain further momentum in Portugal with Lebull.pt, adding some of our Hold and Win series to its portfolio.

“We have enjoyed a sustained period of growth in the thriving market as part of our expansion plans and we are delighted to help Lebull.pt strengthen its portfolio with our popular Hold and Win games.”

Tiago Pereira, Head of Portugal at Lebull, said: “Lebull.pt has enjoyed significant success since its launch last year and we are thrilled to add an esteemed provider like Playson to our list of partners.

“Playson is known for delivering high-quality entertainment to players and is a real asset to our portfolio.”

Asia

Asian Regional Qualifiers Host Announced

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18 mins ago

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April 15, 2024

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The International Esports Federation (IESF) is delighted to announce the highly-anticipated IESF Asian Esports Championship, set to take place in Chengdu, China, from September 9th to 14th, 2024. This championship will be the final regional qualifier leading to the 16th World Esports Championship Riyadh,  WEC24.

Huati Gaming will bring its experience to this event as a local organizing committee, together with the China National Cyber Games and Sichuan International Expo Group.

The championship will begin with an online competition from June 20th to June 30th, providing a digital stage for the national champions to showcase their skills and secure a spot in the offline event. Athletes and teams from 42 countries in Asia and Oceania will come together to compete in Chengdu. The championship will feature competitions across CS2, CS2 Women, DOTA2, MLBB, and MLBB Women, and an online qualifier for PUBG MOBILE, showcasing the region’s diverse talent and interest in Esports.

“It is a great pleasure to host our first championship in Chengdu, China. The city is known for hosting big events, especially major esports tournaments, and it makes it the ideal location for this year’s Asian Esports Championship. This event will present a unique opportunity for the teams, athletes, and the large fanbase from this region, to experience the excitement of competition that defines our championships.” – stated Boban Totovski, IESF’s General Secretary.

In addition to top-tier competition, this championship will also provide opportunities for emerging talent to shine on an international stage. The winning teams will earn the privilege of representing their countries at the prestigious WEC24. 

“Hosting the IESF Asian Esports Championship in Chengdu, China, fills us with immense pride as we welcome athletes and countries from across the region. The fans are already anticipating the thrilling competition, where the finest talent of Asian esports will showcase their skills. As we gather to compete, let us harmonize globally, celebrating our differences and uniting in the spirit of friendly competition.” – stated Xu Ming, Chairwoman of China National Cyber Games 

Given Chengdu’s known reputation as a center for Esports excellence and innovation, the IESF Asian Esports Championship promises to be a celebration of Esports, uniting players and fans from this region in a showcase of skill, passion, and sportsmanship. Stay tuned for updates and announcements as the championship approaches.

Latest News

Galaxsys’ Gaming Portfolio Now Integrated with SoftGamings’ Platform

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30 mins ago

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April 15, 2024

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SoftGamings has joined forces with a young and aspiring game studio, Galaxsys, to incorporate its dynamic range of award-winning games into its expansive API platform. This partnership heralds a new chapter for online casino operators and their players, promising an infusion of Galaxsys’ unique and engaging game designs, bonuses and technologies, such as the Guest Mode, into SoftGamings’ already rich repertoire.

Galaxsys offers a portfolio that spans fast, skill-based, and interactive game genres, making it a trailblazer in the gaming industry. This is especially true, considering most other providers are hellbent on slots. With this collaboration, SoftGamings will unlock access to more than 30 of Galaxsys’ critically acclaimed titles for its global clientele.

“The incorporation of Galaxsys’ games into our platform is a pivotal moment for SoftGamings. Galaxsys is all about innovation and delivering superior gaming experiences, a view that mirrors our own. We’re excited about the diverse and quality-driven content this partnership brings to our operators and their players, and we look forward to the positive impact these games will undoubtedly have on our clients’ revenue,” Anna Kiselova, head of partnerships at SoftGamings, said.

Despite being a relatively new provider, Galaxsys has already secured numerous industry accolades, such as being named the Fast Games Provider of The Year at the SiGMA Europe Awards. The studio also prides itself on adhering to the highest regulatory compliance standards, holding licenses from esteemed authorities, including the Malta Gaming Authority (MGA).

Teni Grigoryan, Head of the Sales Department at Galaxsys, said: “Working with SoftGamings extends our reach, allowing us to introduce our games to a wider audience. Their robust platform and extensive network of 500+ clients present an ideal environment for our games to thrive. We look forward to the opportunities this partnership creates and are committed to a fruitful cooperation.”

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