BETMAKERS AND GIG PARTNER TO DELIVER RACING TO GIG’S SPORTSBOOK PLATFORM SPORTX

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Spotlight Sports Group, a world-leading technology, content and media company specialising in sports betting, has today announced a partnership with AK Bets that will see the bookmaker become the title sponsor of the Racing Post’s acclaimed golf betting show The Sweet Spot, featuring revered golf tipster Steve Palmer and host Jack Reeve.

The Sweet Spot will be distributed every Tuesday with the dynamic duo of the Racing Post’s esteemed host Jack Reeve and renowned golf tipster Steve Palmer bringing their unrivalled expertise and engaging discussions to the fore with these unmissable weekly shows.

Additionally, viewers can look forward to four special edition episodes coinciding with each of the prestigious golf Majors, featuring exclusive live watchalong sessions of the thrilling final days of The Masters, PGA Championship, US Open and The Open.

Of the new deal, Spotlight Sports Group’s Head of Media Sales Damian Mears said: “The Sweet Spot has established itself as one of our most popular weekly shows and Steve’s insight and expertise is widely regarded as the leading content and opinion for golf sports bettors. We’re excited to partner with AK Bets and continue to grow our reach and engage with a valued audience in both the UK and Ireland.”

Discussing the partnership, Anthony Kaminskas, founder of AK Bets, said: “I have been an avid listener of The Sweet Spot for a number of years and I’m delighted AK Bets is now sponsoring the podcast. I’m particularly excited AK Bets are going to be involved with watchalongs for the four Majors and feel like that’s a format we, along with Jack and Steve, can have fun with while creating engaging content for the show’s followers. Golf is a sport we’re keen to attack at AK Bets and this partnership with The Sweet Spot fits perfectly with our aspirations to be the go-to bookmaker for golf bettors.”

The Sweet Spot can be viewed across the Racing Post YouTube channel and AK Bet’s social and sportsbook channels for detailed analysis of the week’s upcoming golfing action starting on Tuesday, April 9, 2024 for The Masters at Augusta.

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Global entertainment powerhouse SkillOnNet has enhanced the casino lobby of its numerous international brands by harnessing the machine-learning modelling of Opti-X, a powerful Digital-Experience Platform from Optimove.

Optimove is a market leader in dynamic, technology driven marketing. Opti-X is a real-time content recommendation engine that uses AI to refine search results in the SkillOnNet casino lobby, personalizing each player’s user experience by recommending games based on the games previously played. It also provides operators with data for real-time messaging to players.

SkillOnNet has spent around a year tweaking and optimising the engine before rolling it out to numerous licensed jurisdictions. The company operates more than 40 brands in multiple regulated markets, including household names like PlayOJO in the UK and Ontario; PlayUZU in Spain, Mexico and Buenos Aires City; BacanaPlay in Portugal, and DrueckGlueck in Germany.

SkillOnNet believes that Opti-X will enhance the UX and boost customer engagement and retention through personalisation.

Eyal Naor, COO at SkillOnNet, said: “Opti-X’s algorithms can determine our customers’ intent from their first interaction, creating an amazing lobby service for players and giving them immediate recommendations that will deliver a more meaningful experience. This will help us increase player engagement, retention and lifetime value by delivering personalization in real time.”

Matthew Gilbery, Director of Personalization Offering at Optimove, said: “We’re delighted to partner with a tier-one operator like SkillOnNet and to be able to enhance what is already a best-in-class user experience. Our mission is to empower brands to put their customers first and gain their loyalty for life. We believe this is the start of a long and beneficial partnership.”