Sustaining the Environment: Videoslots Renews Coast is Clear Sponsorship Agreement

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Innovative developer to leverage the power of affiliates for the purpose of game promotion via the award-winning platform

PoggiPlay, the iGaming provider that pushes the boundaries of the possible to bring new player experiences to the market, has joined First Look Games to supercharge its marketing activity and the promotion of its games.

The studio’s games sit within the PoggiPlay Universe, with each title made with the provider’s superior attention to detail not just for slot mechanics and bonuses but also for the narrative, in-game characters, visuals, sound and more.

PoggiPlay is on a mission to deliver unforgettable experiences and by joining First Look Games it can make even more players aware of its portfolio of thrilling titles. This is because it now has a branded games library that can be accessed by a network of approved affiliates.

The library contains game sheets, logos, images and videos for each of its titles, which can be downloaded individually or in bulk by approved affiliates and used to create accurate game previews and reviews of each of the studio’s slot titles.

Demos of PoggiPlay’s games will be available to all registered publishers through the First Look Games Demo Game Server. This includes age verification in jurisdictions where it is legally required.

First Look Games also allows its studio partners to offer a select number of affiliates a ‘first look’ at its latest titles two weeks before they go live, allowing them to create previews that build excitement and anticipation among players.

Affiliates are a powerful marketing channel for studios and First Look Games allows them to connect directly with the best publishers in the business to help promote their games to players.

“PoggiPlay has been making plenty of noise with its innovative and exciting slots but with access to its own First Look Games Library it can now build real momentum behind the promotion of its games,” the Managing Director for First Look Games, Elliott Resnick, said. “Affiliates are a hugely valuable marketing channel for studios but it can involve a lot of heavy lifting. First Look Games takes care of this, directly connecting studios and affiliates so they can work together to create great content around great games.”

“We believe that our partnership with First Look Games will boost affiliate marketing output for PoggiPlay and the epic games we create,” the PR Manager for PoggiPlay, Nikita Kiselev, said. “This is a really important step for us and will help us spread the word about PoggiPlay among players.”

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has further bolstered its presence in the regulated Romanian market after partnering with Totogaming.

The agreement has initially seen Wazdan provide 12 of its most popular titles to the online casino, including Magic Spins™, Hot Slot™:777 Rubies, Sizzling Eggs™ and the player-favourite Coins™ series.

Following the first tranche of games, more will be rolled out over the coming months as the supplier continues to deliver proven titles that resonate well with local customers.

It is the latest commercial expansion by Wazdan, which has enjoyed a strong start to the year, launching a number of key titles as well as undergoing a rebrand, which was revealed at ICE London.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Our commercial expansion into key European regulated markets is a focal point for us, and we’re very happy to further grow our Romanian footprint in partnership with Totogaming.

“Our products have been well received in Romania already and we’re confident that we can add more value to Totogaming’s casino offering.”

Totogaming’s Product Directions Development Unit Manager, Kamօ Mayilyan said: “Wazdan has a reputation for creating exceptional, tech-friendly products and we’re delighted to add 12 of its best-performing games to our online portfolio.

With a long-term approach to our rollout collaboration, we look forward to enjoying an exciting relationship together.”

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Quigioco.it, part of the HBG Online Gaming group , has embarked on a new partnership with Kensho Media which, through the website Giochidislots, will contribute to further increasing the brand awareness of one of the historic Italian gaming and online betting brands, which became part of the NOVOMATIC Group in 2022.

This new collaboration represents a virtuous example of synergy aimed at enriching the gaming experience, ensuring safety and assistance to customers, so that the gaming experience of each user is always characterised by innovation and responsible entertainment.

“We choose our partners paying maximum attention to the themes of safety and responsibility, aspects on which QuiGioco.it focuses and that have impressed us very positively. The platform guarantees a regulated environment, and the registration process is designed to be simple and fast, maintaining high standards of security and compliance,” Natalia Chiaravalloti, head writer of Giochidislots, said.

Lorenzo Scarpino, Online Products, Digital Content & Operations Lead at Quigioco.it, expresses his satisfaction with the partnership with Kensho which, as he states, “will allow enthusiasts to have at their fingertips, by visiting Giochidislots.com, the portfolio of gaming products of our platform and the wide variety of services that we offer to our customers, including live casinos and virtual games”.