Blueprint Gaming and Sky Vegas Launch New Era in Multiplayer Gaming with Reel Rivals

Reading Time: 2 minutes

Relax Gaming, the iGaming aggregator and supplier of unique content has signed a deal with Light & Wonder that will see its proprietary content offered to leading operators in key regulated markets worldwide.

The agreement, focused on Europe, US and Canadian markets, will see a host of top tier Relax Gaming titles made available for players to enjoy, including 2024 releases BILL & COIN™, SWEETOPIA ROYALE™ and COWABUNGA DREAM DROP™.

In addition to this, many legendary releases from Relax Gaming’s rich content portfolio such as TEMPLE TUMBLE™, MONEY TRAIN™ and SNAKE ARENA™ will also be on offer.

Light & Wonder’s leading online ecosystem delivers more than 4,500 games from a global network of in-house and third-party game studios with unrivalled ease of integration that is robust and secure.

Nadiya Attard, Chief Commercial Officer at Relax Gaming, said: “Light & Wonder has firmly established its market-leading aggregation platform as one of the best in the business for suppliers looking to further extend the reach of their content. We look forward to a long and successful partnership together.”

Steve Mayes, Digital Partnership Director at Light & Wonder, said: “Relax Gaming’s proprietary content needs no introduction. We are absolutely delighted to be able to supply our customers with their award-winning portfolio of innovative games.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 shortlisted at 2023 CasinoBeats Game Developer Awards for Slot of the Year,, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

Reading Time: 2 minutes

RubyPlay’s Art Director, Douglas Hand, discusses the importance of bespoke content to help operators stand out in the crowd and offer unique experiences

Imagine walking into a store, searching for the perfect suit for an upcoming event. You can go the conventional route and pick something off-the-rack in a colour that you like. It’s readily available, functional, affordable and gets the job done. But when you turn up to the event, hundreds of others are wearing a similar suit while your rival stands there silently confident, in a custom-tailored Tom Ford suit that screams “I own this room and everyone in it”.

There’s something about a custom-tailored suit, crafted to your unique measurements and style preferences, that sets you apart in a crowd. There’s a confidence that comes from knowing how to present yourself well.

In the gaming industry this is no different. Typically, we see thousands of new slot games released worldwide each month – that results in a heavily saturated market!

Opting for generic slot games is akin to choosing an off-the-rack suit. It might get the job done, but it often results in a bland experience that blends into the vast sea of similar products. These generic games lack the personal touch; the individuality that makes them memorable. They are chasing the gap, while others are widening it.

As Don Draper said in the hit TV show Mad Men, “Success is related to standing out, not fitting in. One wants to be the needle in the haystack, not the haystack”. In the dynamic world of slot games, being the needle means going beyond the off-the-rack options, embracing creativity, and tailoring each game to leave a lasting impression.

As an experienced Art Director in a fiercely competitive industry, I understand the importance of standing out and making a statement about who you are.

At RubyPlay, we approach slot game development with the same mindset as a tailor crafting a bespoke suit. Rather than settling for a one-size-fits-all approach, our creative team invests time in learning about our clients and their unique brand. This personalised approach allows us to create games that not only meet industry standards but also resonate with the individuality of each client.

We have built robust processes honed through decades of industry experience. This not only accelerates production but also gives our creative team the freedom to explore and experiment with different styles and techniques. This balance is essential in achieving results that not only showcase our skills but also highlight the best aspects of our client’s brand.

Just as a custom, tailored suit speaks volumes about an individual, well-made slot games crafted with attention to detail and personalised touches can make a lasting impact in the gaming industry. At RubyPlay, we believe in the power of tailored experiences that go beyond the generic, and we invite operators for a custom fitting at their earliest convenience.

Reading Time: < 1 minute

Swiss4Win player base set to benefit from a selection of Playson’s top-performing slots

Playson, the fast-growing digital entertainment supplier, has expanded further across Switzerland in partnership with Swiss4Win, the online casino brand of tier one operator Casino Lugano.

The major deal with one of Switzerland’s most well-known casino brands follows a strong year of growth in the market for Playson. As part of the agreement, Swiss4Win’s players now have access to a trio of creative releases, including Energy Coins: Hold and Win, Royal Joker: Hold and Win, and Book of Gold: Multichance.

Casino Lugano was launched in 2002 and built on its popularity as a safe and Swiss made casino by launching online brand Swiss4Win. It currently offers slots, live casino, table games and tournaments.

Playson continues to pursue further European growth with momentum in the year ahead and this latest deal in Switzerland shows the high demand for its rich games’ portfolio across the continent.

Blanka Homor, Sales Director at Playson, said: “We are thrilled to enjoy further growth in Switzerland with this major partnership. It is an honour to continue growing in the country with a tier 1 operator like Casino Lugano. We are confident that Swiss4Win’s renowned position in the market, combined with our energetic and engaging slots, will create an attractive proposition that players greatly enjoy.”

Paolo Sanvido, CEO at Casino Lugano, said: “Playson’s slots are in high demand in Switzerland, and we are delighted to integrate a selection of their games on www.swiss4win.ch. We are sure our players will enjoy discovering the Playson slots we now offer and look forward to discovering what the future holds for our partnership.”