bet365, the global sports betting brand, announced a partnership with Scout Gaming Group, a leading fantasy sports provider, to bring a range of free-to-play “Daily Lineups” products to North America.
The deal expands bet365 and Scout Gaming Group’s existing partnership across five continents with multiple, highly localized products deploying a number of different user engagement, acquisition, and retention strategies.
A bet365 spokesperson said:
“We are excited to partner with Scout Gaming Group, a veteran leader in fantasy sports. Their robust range of technologies, products and services will play an instrumental role as we expand our fantastic free-to-play “Daily Lineups” for our eligible bet365 customers!”
Niklas Jönsson, CEO at Scout Gaming Group said:
“We’ve now brought to market, fully localized, and highly competitive free-to-play product in a region where there is considerable competition, a massive market and even more opportunities for innovative Fantasy Sports providers and operators.
We are very much looking forward to measuring the results with bet365 and ensuring the products deliver on their tremendous potential and the vision of the partnership to bring engagement and excitement to users.”
With bet365’s free-to-play “Daily Lineups”, verified bet365 users can build their own teams and compete against others for points in popular American sports like football, basketball, baseball, golf and more. Players on each team will accumulate points based on their real-world performances with winnings will be paid in the form of bonus bets or cash.
bet365’s free-to-play “Daily Lineups” is currently available in Virginia, Ohio, Colorado, Louisiana, and New Jersey with more markets to be announced. Fans can access free-to-play “Daily Lineups” by clicking on the “Daily Lineups” tab from the bet365 website. Specific rules, terms and conditions apply.
