SB22, an award-winning sports betting and iGaming platform provider, announced a strategic partnership with BetLeroy’s, a company led by sports betting hall of fame inductee Vic Salerno. Together, the companies will launch an innovative sports engagement mobile application that features leaderboards, a wide range of betting options, and a patent pending Apple Watch app.
Vic Salerno, President of BetLeroy’s, said: “We are thrilled to join forces with SB22 to launch a new sports wagering app that is focused on a seamless interface and sports fan engagement. Our team has over four decades of experience in the sports wagering industry, and this partnership is a great fit for us to continue our mission of pioneering the future of sports betting innovation.”
Vik Shrestha, Chief Commercial Officer at SB22, said: “BetLeroy’s and their entire team are renowned in the world of sports betting, and we are proud to be partnering with them to launch a next-gen sports wagering mobile app. Our team is committed to leveraging cutting-edge technology to deliver a seamless and engaging experience for users.”
SB22 CEO John Thompson said: “Vic Salerno is a real legend in the industry. No one understands sports betting better than he does, and we are honored to be the technology of choice for him and his team. The market is starting to realize that to differentiate and be successful in this space you’re going to have to do something more than just throw your brand and millions of dollars of giveaways and marketing spend on a technology platform that predates the iPhone.”