RubyPlay, an innovative B2B iGaming development studio, has entered the US market for the first time after signing a content distribution deal with Yellow Social Interactive (YSI).
YSI is a fast-growing social gaming operator and has bold ambitions to become one of the leading players in the casino entertainment space. As part of this new partnership, RubyPlay will deliver over half of its expansive portfolio to the social casino across numerous US states.
This launch marks RubyPlay’s first foray into the realm of social gaming. The studio worked closely with YSI in order to optimise all games to a social gaming setting, adapting the look and feel of each title accordingly.
Players will be able to engage with two types of in-game currency: Gold Coins and Sweepstakes Coins. This offers a risk-free gaming environment, all whilst holding the promise of redeemable real-world prizes for a blend of entertainment and potential rewards.
The agreement represents a significant step forward in RubyPlay’s intentions to raise its presence in the US, as the company has plans to enter regulated iGaming states in the near future.
Dr. Eyal Loz, CPO of RubyPlay, said: “We are absolutely thrilled to embark on this exciting journey with Yellow Social Interactive. This partnership not only marks our first entry into the US, but also underscores our commitment to delivering innovative, responsible and engaging gaming experiences.
“We want to provide an exceptional social casino experience that resonates with a broad audience, which is why we’ve worked hard to adapt our offering accordingly.”
A spokesperson for Yellow Social Interactive said: “Gaining a portfolio as expansive and as high-quality as RubyPlay’s is a real honour for us. Our players are now able to enjoy a whole host of fantastic, multi-faceted titles – without having to spend a dime.
“RubyPlay is renowned for creating forward-thinking and engaging content, and we’re certain our customers are going to love discovering these games. Here’s to a long and successful partnership!”
