Bally’s Interactive Launches Bally Bet Sportsbook App in Ohio in Partnership with the Cleveland Browns



Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, together with the Cleveland Browns, announced the launch of the all-new Bally Bet Sportsbook app in Ohio, which coincides with the start of the Browns’ 2023 season.

The new app, built in collaboration with White Hat Gaming and Kambi Group – two of the world’s most established and trusted gaming technology companies – features tried and tested technology that will provide Browns and sports fans throughout Ohio with an optimal sports betting experience. From spread, money line, and total bets, to same game parlays and more, all the features that customers love are now available and easy to access, making Bally Bet a top choice in Ohio for sports wagering. The agreement also includes plans for a first-of-its-kind sportsbook location in partnership with Bobby George and Ethos Hospitality.

To celebrate the launch, Bally Bet is giving every new customer who downloads and registers in the app during opening weekend of the season automatic entry into a chance to win two premium tickets to the next Browns home game. Additionally, to welcome sports fans new to the app or sports betting more broadly, Bally Bet is offering new customers a “Second Chance Bet” up to $100. If a customer places their first bet up to $100 and loses, Bally Bet will refund their loss with “Bonus Money,” giving them the opportunity to place a second bet of equal value.

Bally’s and the Browns’ partnership with Cleveland restaurateur Bobby George is to launch a new Bally Bet Sportsbook lounge within a reimagined sports bar concept from George and his Ethos Hospitality Group at the current downtown Harry Buffalo location on East 4th Street in Cleveland.

Brett Calapp, COO, North America Interactive, said: “We are very proud to launch the all-new Bally Bet Sportsbook app in Ohio, a state with a coveted sports history and a legion of loyal fans. We are also excited to continue our partnership with the Cleveland Browns and add a new partnership with Bobby George ensuring that Browns fans receive the most enhanced and engaging sports betting experience throughout the season.”

In addition, Bally Bet is looking forward to engaging Browns fans throughout the season, including more premium ticket promotions, autographed merch giveaways, VIP experiences, and exclusive content, plus fan activations in and around the stadium and a strengthened social presence with Browns fans.

“We’re excited to expand on our long-term partnership with Bally’s Interactive and help them launch Bally Bet in Ohio, which will provide Browns fans and sports fans across the state with unique and interactive sports betting opportunities. Not only will fans be able to utilize the Bally’s Bet app to wager on sports events in Ohio, we’re working towards opening the new Bally Bet Sportsbook lounge alongside Bally Bet and Bobby George at an outstanding central downtown location that will create another way to engage with fans and provide them even more unique experiences through the Browns and Bally’s partnership,” Dave Jenkins, Executive Vice President and Chief Operating Officer at Haslam Sports Group, said.

“The synergies of putting three world class organizations together will set a new standard in hospitality. We are proud to bring that to Cleveland,” said Bobby George.

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.