SCCG Management, the pioneering advisory firm in the global gambling industry, announced a strategic partnership with the innovative sports league, Pillow Fight Championship (PFC). This collaboration aims to elevate PFC’s global stature, leveraging SCCG’s extensive experience with sports leagues and teams across North America.
Originating from the idea of merging the ancient play weapon “the pillow” with trained MMA competitors and boxers, Pillow Fight Championship has rapidly grown into a sport that captivates audiences worldwide. By emphasizing the strength, stamina, and strategic skills akin to other combat sports, PFC provides the same intensity and excitement but adds an unparalleled layer of entertainment and fun.
Steve Williams, CEO of PFC, said: “I am very happy to announce our partnership with SCCG Management. Stephen Crystal and his team are uniquely positioned to assist PFC in globally growing the sport, the league, and the brand. I’ve been scouring the planet for the very rare people that have the right experience, reputation, and attitude to help me grow this great new Pillow Fighting Sport into a global powerhouse. The entire SCCG team ‘gets it’ and exemplifies what Pillow Fight Championship is all about, ‘Total Positivity and Success’.”
Stephen Crystal, Founder and CEO of SCCG Management, said: “PFC has tapped into a unique and dynamic sports category that seamlessly blends physical skills, strategy, and is massively entertaining. We’re thrilled to bring our expertise in the niche sports sector to further amplify PFC’s global reach and potential. This is a match made in heaven – or perhaps, on a comfortable pillow.”
As part of the collaboration, SCCG Management will provide PFC with an array of business development services. This includes sponsorships, ticketing, hospitality, capital raising, merchandising, licensing, media rights, betting and data, gamification, casino venues, and even opportunities within the collegiate circuit. The partnership’s facilitation was assisted by Thomas Christopher.
