NeoGames S.A (Nasdaq: NGMS) subsidiary Wizard Games has marked its debut with Atlantic Lottery (AL) as it goes live for the first time in Atlantic Canada.
Wizard Games titles have proven to be highly popular in Canada. Games such as Spirit of Mustang and Flamin’ 7’s are now available to AL customers, through Pariplay®’s cutting-edge Fusion® aggregation platform.
The successful launch allows Wizard Games to roll out innovative and engaging content to players across the region, as part of the provider’s strategy to become a major force in the Canadian online gaming markets.
Atlantic Lottery (or Loto Atlantique) is a Canadian organisation providing government-regulated and responsible lottery products in the region of Atlantic Canada. Publicly owned by the four Atlantic provinces, the operator returns 100% of its profit to Atlantic Canadian governments.
The launch sees the NeoGames subsidiary continue to enhance its considerable foothold in Canada. It is also live with AGLC in Alberta and has a string of agreements with tier-one operators in Ontario, where it also possesses a local B2B gaming license.
Commenting on the integration, Michael MacKinnon, VP, Product at Atlantic Lottery, said: “We’re delighted to have gone live with Wizard Games’ content offering players in the region an exciting array of forward-thinking, engaging titles to discover and enjoy. We look forward to providing a wealth of fantastic games to our customers and to a successful partnership with the studio.”
Benedict McDonagh, Managing Director at Wizard Games, added: “At Wizard Games, we strive to keep raising the bar and entertaining players across the world, so we’re happy to be able to provide our content to Atlantic Canadian players.
We’ve already seen considerable success in North America and Canada, so we’re excited to see where this partnership leads.”
Shivan Patel, VP of North America at Pariplay®, said: “Canada is an important market for us, so we’re thrilled to have completed our integration with Atlantic Lottery. Our market-leading offerings of in-house content are sure to excite players in Atlantic Canada.”
