GameOn, a next generation fantasy sports platform partnered with the world’s best sports leagues to launch, operate, and monetize web3 games, announced a deal with Professional Fighters League (PFL), the fastest growing and most innovative sports league in the world. GameOn will launch playable collectibles and next-gen fantasy games based on real world PFL fighters and events.
PFL is the #2 MMA company globally and the only with a sports-season format where individual fighters compete in Regular Season, Playoffs, and World Championship. Each weight division competes for a $1 million prize. The league has propelled itself into the co-leader of the sport and recently signed combat sports superstars Jake Paul and Francis Ngannu to fight exclusively in MMA for the PFL.
The news is off the back of last month’s funding led by Lightning Capital and Flow, the blockchain platform started by NBA Top Shot maker Dapper Labs. The funds are being used to accelerate GameOn’s PLAYN3XT platform and acquisition of major league partners. Dapper Labs has pioneered the broader sports collectibles market which doubled in 2022 to $2.6b, and is projected to reach $41.6b by 2032.
“We can’t wait to bring next-gen fantasy sports to millions of MMA fans worldwide. We’re focused on major league opportunities that leverage our built and scalable PLAYN3XT platform. Our priority is onboarding the world’s best leagues and executing highly-profitable revenue growth,” said GameOn CEO Matt Bailey.
“We’re thrilled to be joining forces with GameOn to strengthen the digital bridges we have with fans around the world. PFL and GameOn are dynamic companies who are leveraging cutting-edge tech to deliver the next generation of sports fandom,” said PFL CEO Pete Murray.
The PFL fighter roster is global and world-class, with fighters from over 20 countries and 25% independently ranked in the top 25 in the world. PFL leads in technology and innovation, with its proprietary PFL SmartCage powering real-time betting and a next-gen viewing experience. PFL airs live in the US on ESPN and ESPN+ and in 140 countries via 25 leading broadcast and streaming partners.
