The BIG3 announced they have signed an exclusive partnership with PrizePicks, the largest skill-based fantasy sports operator in North America, to become the BIG3’s daily fantasy provider and further the convergence of basketball, hip-hop, and fantasy sports.
Since its inception in 2017, PrizePicks has steadily risen to become the No. 1 fantasy platform in North America for basketball, offering myriad game play options for fans of the NBA, WNBA, and college basketball that include single-statistic and in-game plays. As a result, PrizePicks has turned the game into an immersive fantasy experience from the opening tip to the final whistle.
As part of the BIG3’s own in-app vertical, users and FIREBALL3 fans can compete against the numbers and enhance their viewing experience. Additional terms of the agreement include commercial spots, on-court and courtside branding, in-app promos for BIG3 fans, and more.
“We are very excited for this partnership. What PrizePicks is doing for the fantasy and sports entertainment industry is very similar to what the BIG3 is working towards. This partnership is a mutually beneficial relationship with the primary goal of giving fans the best experience possible. Together, we are changing the sports entertainment industry for the better,” Justin Williams, CMO of BIG3, said.
“BIG3 is the perfect partner to mutually expand our fan bases as it appeals to both the mainstream basketball fan as well as the more casual fan who might be attracted by the familiar names or innovative game play. We’ve both recognized that the basketball, hip-hop and fantasy sports communities share common entertainment interests, which opens countless crossover opportunities,” PrizePicks Co-Founder and CEO Adam Wexler said.
