Playtech Enters US Retail Sports Betting Market
Playtech has announced a new retail sports betting partnership with Gold Rush Gaming, whose Illinois affiliate, Gold Rush Amusements Inc, is a leading terminal operator in the rapidly expanding US video gaming market.
As part of the agreement, Playtech will provide Gold Rush with its proprietary sports betting kiosk software and management systems for distribution across Ohio.
This marks Playtech’s first strategic entry into the US Sports Betting market, just two years after it established operations in the country in the iGaming sector. This also marks Gold Rush’s first strategic entry into the US Sports Betting market, with distribution approaching 100+ key locations across Ohio, as its Illinois-based affiliate currently services the video gaming market throughout Illinois.
Jonathan Doubilet, US MD & VP Operations, said: “Through this partnership we will bring our extensive experience in retail sports betting to the US market for the first time. We’re confident that Ohio is the ideal place to start, leveraging our expertise and strong track record to deliver Self-Service Betting Kiosks across the state. We’re excited for this type of gaming to expand and look forward to introducing further products across the growing US market.”
Rick Heidner, Owner and Manager of Gold Rush, said: “We are very pleased to partner with Playtech and leverage our joint expertise to launch kiosks in Ohio, a new and exciting market. We are bringing innovative content and best in class software to new players across the state. Our partnership is going from strength to strength, and we look forward to more exciting moments for our growth across the US in the near future.”