Racing and Sports is pleased to announce the signing of a 2-year contract with Picklebet to provide the Company’s Risk Managed Trading Service and industry-leading customer-facing content to power Picklebet’s Racing product. This will complement Picklebet’s existing esports and sports products offering, which is designed to attract a younger demographic.
Founded in 2020, Picklebet is a future-focused betting and entertainment company that sits at the intersection of esports, younger trending sports, and internet culture. Picklebet exists to reimagine betting and entertainment for tomorrow’s customer through innovative products and original content. Currently serving the Australian market with esports, sports and racing products, Picklebet is finalising licensing for Ontario, Canada, as its next growth market.
The Risk Managed Trading Service is to be delivered in conjunction with strategic partner, Racebook HQ, which recently signed a Memorandum of Understanding (MoU) with Racing and Sports to provide the trading expertise for the service.
This deal is significant for Racing and Sports as it signals an entry into the risk managed trading space for wagering operators where it believes the point of differentiation will be Racing and Sports’ superior technology, data modelling and efficiency. It will provide an alternate option to new and existing wagering operators who are seeking a full turnkey solution to their risk management. The key terms of the agreement are set out in Annexure A.
Stephen Crispe, Racing and Sports CEO, said: “We are delighted to have signed this contract with Picklebet which is an exciting and innovative business putting its own spin on the Australian wagering market. We see PIcklebet’s decision to work with us to deliver this service as a huge vote of support in the quality and performance of the product we are delivering.”
Nicholas Heaney, Picklebet CEO, noted: “We selected Racing and Sports, as they’re a global leader and innovator in both racing data and wagering technologies. They are strongly positioned to allow us to deliver simplified and innovative Racing products, that complement our existing esports and sports offering, to serve the younger demographic. We look forward to working with Racing and Sports to further develop innovative Racing products, and bring them to market.”
