Context Networks, the leader in digital media and data-driven advertising solutions for the gaming industry, announced a five-year strategic agreement with NRT Technology, one of the world’s largest pure-play gaming payment technology companies. The partnership will enable casinos worldwide to deliver highly targeted, real-time advertising and branded experiences across multiple guest touchpoints, accelerating Context’s reach into more than 1000 casino properties.
NRT serves over 800 casinos in North America alone and all 25 of the world’s 25 largest casino properties. The partnership gives Context Networks immediate access to NRT’s unparalleled distribution and international footprint, including properties across the US, Canada, Latin America, Europe, Macau, the Philippines, and Singapore.
“Our partnership with Context Networks represents a powerful opportunity to unlock new revenue streams for our customers. By integrating Context’s advanced advertising platform across our ecosystem of kiosks, table displays, and mobile apps, we’re enhancing the guest experience while creating measurable value for operators worldwide,” said Michael Dominelli, CEO of NRT Technology.
Through this collaboration, Context Networks’ advertising technology, powered by Mobiquity Technologies advanced advertising platform, will be integrated into NRT’s extensive portfolio of casino solutions.
“At Context Networks, we believe casinos must evolve beyond the gaming floor to build high-margin, non-gaming revenue streams that deliver lasting value. Our intelligent marketing platform transforms every guest touchpoint into an opportunity for brand engagement and revenue growth enabling operators to generate incremental, tax-efficient income while enhancing the overall guest experience,” said Matt Olden, CEO of Context Networks.
The partnership will allow casinos to deploy advertising and marketing campaigns more quickly than ever before, leveraging NRT’s proven hardware and operational infrastructure.
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