Amelco further strengthens geolocation capabilities with Radar partnership

Strategic partnership to deliver enhanced geolocation services for Amelco’s North American partners

Amelco, one of the world’s leading providers in sportsbook and platform solutions, is set to further enhance its geofencing abilities via a strategic partnership with Radar, a recognised leader in the geolocation space.

This strategic partnership marks a significant leap forward in ensuring seamless, precise and reliable location verification for Amelco’s expanding network of North American operators.

The integration of Radar’s geofencing and geolocation compliance solutions further solidifies Amelco’s position as the go-to B2B provider for operators seeking a future-proof, compliant and high-performance platform.

Founded in 2016, Radar first entered the gaming space in 2023 – having already established a footprint in other industries such as retail, restaurants, payments and logistics.

Operators using Amelco’s platform will benefit from enhanced accuracy, lower latency and optimised performance with Radar’s cutting-edge APIs and SDKs, ensuring that legitimate bettors are never wrongly excluded while maintaining rigorous adherence to state and provincial regulations.

Additionally, operators will unlock geolocation use cases beyond compliance, including location-based marketing and geofencing venues like stadiums and casinos.

Specialising in scalable, omnichannel technologies, Amelco offers the North American market the most comprehensive provision of services available via its end-to-end platform.

This includes its in-house player account management system (PAM), bonus engine, casino, sportsbook, multi-state wallets, multiple data feeds and award-winning, bespoke mobile apps.

Live in 17 states, as well as Ontario, Amelco already counts Fanatics, Hard Rock Bet, Saracen Casino, Entain and Flutter as major partners.

Commenting on the partnership, Amelco Head of Business Development Brandon Walker said: “This new partnership is yet another string to Amelco’s bow, allowing us to further strengthen our geolocation suite for our partners – giving them the edge they need to succeed in North America.

“As new markets continue to regulate, operators need to ensure that they remain on the right side of compliance. Our commitment to cutting-edge compliance and user experience ensures that our partners remain at the forefront of a rapidly evolving industry.”

Radar Co-Founder and CEO Nick Patrick said: “iGaming operators are demanding geolocation alternatives. We’re pleased to work with Amelco and other forward-thinking suppliers to offer a next-generation geolocation alternative that is more flexible, scalable, and cost-effective.”