Sportingtech Announces New Partnership with CreedRoomz

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Starting with the 2025/’26 season, the Eredivisie will officially be renamed VriendenLoterij Eredivisie. In addition to being a social partner, the VriendenLoterij will now serve as the official naming rights partner of the competition. This new partnership will run through June 30, 2029. The Eredivisie and the VriendenLoterij have been closely connected since 2005, and this expansion marks the continuation of their successful partnership exactly 20 years after it began.

Jan de Jong, CEO of Eredivisie CV, said: “All 18 clubs are very pleased with this naming rights partnership. It supports their top priority of achieving sporting goals while also shining a light on their deeply impactful but often underappreciated social projects. For this, you couldn’t ask for a better partner than the VriendenLoterij. For Eredivisie CV, this represents a milestone in our history, ranking among one of the most significant sponsorship deals in Dutch football. We are committed to making this a joint success. The VriendenLoterij Eredivisie will be far more than just a name.”

Lydi Siebers, Managing Director of VriendenLoterij, said: “We have been enthusiastic partners for 20 years and we can’t wait to see what else we can achieve together. The strengthening of this partnership with the most important football competition in the Netherlands is fantastic for us. The VriendenLoterij and the Eredivisie, together with the 18 clubs, are committed to making a positive impact on society every day by working towards a healthier, more inclusive and stronger society. In this way, we as a lottery are even more visible as a social partner of the sport, both nationally and locally.”

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Expanding pay ways unlock 25,000x win potential

Independent slots studio Thunderkick has launched Ways of Athena, a Greek mythology-themed title where matching mystery symbols reveal up to 43,923 ways to win.

The goddess of wisdom and warfare reigns supreme in the 3×5 slot, where helmets, shields, amphoras, and lyres line the reels. Matching mystery symbols land on reels two to five and enhance base game action, transforming into double symbols and mirroring an icon on reel one to increase the number of pay ways and boost wins.

Landing three scatters triggers the bonus round with an initial eight free spins, with each additional scatter awarding two extra spins. When mystery symbols match a scatter on reel one, they will also split into double symbols, providing the potential for 44 free spins.

During the bonus feature, matching mystery orbs are accumulated in a meter beneath the grid. For every five orbs collected, the number of pay ways assigned to mystery symbols increases up to five, and two additional spins are awarded, paving the way for 25,000x maximum wins.

Ways of Athena is the latest addition to Thunderkick’s diverse portfolio of class-leading content and supplements its ancient mythology offering that includes Sword of Khans, Odin’s Gamble, and Midas Golden Touch 1 and 2.

Johannes Polbring, Game Product Owner at Thunderkick, said: “Ways of Athena introduces matching mystery symbols which split two, three, or five ways, increasing the number of total pay ways up to a maximum of 43,923. This not only generates bigger wins but also provides the opportunity to trigger up to 44 free spins, enriching the player experience.

“This exciting concept, coupled with the popular Greek mythology theme and crisp visuals, delivers engaging gameplay that further strengthens Thunderkick’s offering on behalf of our global operator partners.”

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In a rigorous selection process, the NOVOVISION casino management system prevailed and met the highest demands of Estoril Sol, SGPS. In a first step, NOVOMATIC’s visionary solution for the future-proof casino operation went live at the end of November at the Casino Lisboa. The Casino Estoril will follow in phase two during Q1/25.

Casino Estoril, and its sister location Casino Lisboa range without doubt among the most exciting continental venues for those seeking an enthralling gaming and leisure entertainment experience. With a strong focus on modern gaming and hospitality as well as promoting culture and arts, the venues of Estoril Sol provide attractive offers for tourists and local guests alike.

Excellent customer service and maximum convenience for the guests were a key focus in the operator’s search for a modern casino management solution that would increase operational efficiency, profitability and security at the same time as taking the customer journey to the next level. The ideal solution was found in the wide NOVOMATIC portfolio of gaming technologies: NOVOVISION, a proprietary casino management system that was originally developed for the Group’s own operations before it turned into a growing success with third party customers. Built on the latest cutting-edge technologies, NOVOVISION is a visionary solution with extensive features that cover all areas of a modern gaming operation and beyond.

Once all the requirements had been determined, the expert team behind NOVOVISION went above and beyond to implement a comprehensive solution with a variety of fully customized functionalities that have been especially developed for the specific requirements of Estoril Sol. The first installation at the Casino Lisboa went live in November after a smooth three-week roll-out that was conducted during ongoing business – and it has introduced a next generation player journey.

The well-diversified gaming offer at the Casino Lisboa spans across three floors, with hundreds of video slots and live games comprising Poker, Roulette, Black Jack, Macau Baccarat as well as the typically Portuguese dice game French Bank, next to two restaurants and four bars. NOVOVISION was implemented in Lisbon with an almost full suite of the modular functionalities encompassing the entire business operation as well as the player journey from A to Z, via NV core, access, pay, wallet, promo, smart and more.

The first point of contact with NOVOVISION for the guest entering the casino are the brand-new NOVOVISION Self-Registration Terminals (SRT) and the registration desks at the entrance where, after the obligatory due diligence, KYC and GDPR procedures, they can choose to either agree to a biometric registration via fingerprint / facial scan with card or will receive a QR code that entitles them to pass the new NOVOVISION access gates. In total, all 634 EGMs have been equipped with biometric NOVOVISION player tracking modules and 27 live tables retrofitted with facial recognition equipment. The single wallet functionality guarantees maximum ease of play, an accurate allocation of promotional points and extra loyalty features at the Promo Tower for the guests as well as accounting and player tracking data in real-time for the casino. Estoril Sol have opted for the full biometric functionalities as well as NOVOVISION BI, the NOVOVISION notifier smart staff app, comprehensive marketing & loyalty features and the custom-tailored QR code solution.

Jens Einhaus, Head of Sales & Product Marketing NBS, said: “It is very gratifying to see such a comprehensive system installation in operation with such a renowned customer. The NOVOVISION functionalities have been designed to closely interlock and work in tandem in order to fully exploit the powerful potential of the solution, which offers so much more than your standard CMS. I would also like to express my thanks for Estoril Sol management’s trust and support and the excellent cooperation with all Estoril Sol’s teams that have been directly involved. A special thanks also to our long-time distributor, Diverstock Entertainment, that has been supporting us for more than 20 years in Portugal and has contributed to this hard but successful journey.”

Bruno Ferreira, Gaming Manager/Coordinator Casinos Lisboa and Estoril, said: “By choosing NOVOVISION, Estoril Sol sought to stand out and position itself technologically at the forefront of the national sector. We want to revolutionize the experience we offer our customers today and for that we need to know them better. We are convinced that with this system, which is much more comprehensive than the previous one, we will be able to achieve our goals. The migration process was quick and efficient. I would like to thank NOVOMATIC’s management team for their support throughout the process, and their entire operational team involved in this implementation. I also need to thank Diverstock, EstorilSol’s long-standing partner, for their commitment and support throughout the process. And, last but not least, to the entire Estoril Sol team and consultants that were involved in the project. Together they were all crucial to the success of this implementation.”