Synot Games Extends Online Casino Partnership with Betsson DK

Reading Time: < 1 minute

Light & Wonder Inc. has signed a seven-year Platform as a Service (PaaS) systems deal with SkyCity Entertainment Group in New Zealand and Australia. SkyCity will leverage L&W Engage to transform its casino floor and enhance the player experience. This collaboration includes software, hardware and custom development services.

SkyCity will also utilise the L&W Engage cutting-edge system to strengthen responsible gaming measures and customer engagement efforts. The technology includes loyalty features and tools that support safe, enjoyable gaming while fostering long-term, positive customer relationships.

“Light & Wonder is committed to delivering innovative technology that drives our customers’ success while fostering a responsible gaming environment. Our solutions are designed to enhance the player experience and boost operational efficiency, and we’re proud that L&W Engage supports initiatives that help our customers thrive responsibly,” said Jon Wolfe, President of Global Systems and Services at Light & Wonder.

“SkyCity is transforming the customer experience with the introduction of 100% carded play at our casinos. The PaaS collaboration with Light & Wonder is the foundation of how we will deliver best-in-class entertainment that prioritizes customer care,” said Judd Hallas, Group Manager Product Performance & Analysis, SkyCity.

Additionally, SkyCity will be upgrading their entire casino floors using L&W’s advanced iVISTA technology platform to further optimise the player interface offering flexibility in enhancing the at-game player experience, facilitating customer service and responsible gaming. Players will interact with the technology at a gaming machine via multi-touch displays, offering immediate response with vibrant animations and videos.

Reading Time: < 1 minute

7777 gaming is excited to announce its latest partnership with Calimaco, a prominent platform provider known for its extensive reach in the Latin American market. Through this collaboration, 7777 gaming offers its full portfolio of over 150 engaging and innovative games to Calimaco’s platform and its network of esteemed operators.

Zhana Aleksandrova, Business Development for Spain & Latin America at 7777 gaming, said: “This partnership marks an important goal for 7777 gaming as we expand our presence in Latin America with a trusted partner like Calimaco. We are thrilled to bring our unique game portfolio to a new audience and look forward to a successful collaboration.”

Enrique Borrego, Director of Corporate Partnerships at Calímaco added: “Our mission is to provide the best gaming experience in the Latin American market. By integrating 7777 gaming’s diverse and innovative games, we’re confident that we will enhance our offering and deliver even more value to our operators and their players.”

7777 gaming’s popular and varied titles include Devil’s Deal Soul for Sale, Cash 100, Crazy 100 Bucks, Thracian Treasures, Crazy 20 Bucks, Barbarian, Candy Anyways, Club Mr. Luck, Jinn, Sea of Treasures, and many more. The company’s game portfolio already gained great popularity in the Latin American market and has become a favorite of the players in the region.

Reading Time: < 1 minute

The Malta Gaming Authority (MGA) has awarded its first-ever ESG (Environmental, Social and Governance) Code Approval Seals to licensees in the online gaming sector, marking a milestone in the Authority’s commitment to promoting responsible and sustainable industry practices.

This initiative follows the launch of the voluntary ESG Code of Good Practice last year, which invited licensees to submit their ESG disclosure returns. The Code, which covers 19 topics categorised under Environmental, Social and Governance pillars, offers a strategic roadmap for online gaming companies to streamline their reporting efforts.

Following the first annual reporting cycle, 14 gaming operators have been awarded the ESG Code Approval Seal. The Code supports two levels of reporting: Tier 1, which establishes foundational ESG standards, and Tier 2, which represents a more aspirational approach.

Seals are valid for one year, with flexibility for renewal in the subsequent reporting period, allowing operators to advance or adapt their reporting tier year by year.

“We believe this initiative will significantly enhance the industry’s reputation and sustainability credentials,” MGA CEO Charles Mizzi said.

“By integrating ESG considerations into their operations, gaming companies not only contribute to the wellbeing of society and the environment but also strengthen the trust and confidence that consumers, investors, and regulators have in the industry. This initiative sends a clear message: sustainability, in the broadest sense of the word, is integral to the future of the gaming sector.”