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Latest News

easyGroup Launches easyBet with Matchbook Partnership Amid UK Expansion

Published

3 mins ago

on

October 30, 2024

Reading Time: 2 minutes

easyGroup has announced the launch of easyBet.net, a new brand in the sports betting industry that seeks to offer customers the best price for backing their team.

easyBet.net has chosen to enter this market in partnership with Matchbook, a peer-to-peer betting exchange designed for smart bettors who want more value. Matchbook has invested in a new industry leading management team and has implemented “best in class” compliance and regulation systems.

Easybet.net is the latest addition to the easy family of brands created and owned by entrepreneur and philanthropist Sir Stelios Haji-Ioannou.

This new venture marks the first time an “easy” brand has entered the sports betting industry. easyBet is a strategic brand extension with its name being just one letter apart from easyJet. easyGroup has historically had to pursue several infringement cases that have seen brand thieves use the “easy” name in the sports betting industry. The launch of easyBet.net will provide customers with the assurance of a legitimate member of the easy family and a trusted “easy” brand and prevent any further brand infringement in this sector. easyGroup is following most of the other big Uk consumer facing brands that have expanded in this sector such as Virgin, Sky, The Sun newspaper and of course Ryanair selling scratch cards.

Sir Stelios Haji-Ioannou said: “We are delighted to welcome easyBet.net to the ‘easy’ family of brands which is a natural new market to complement our other large consumer brands in the UK and Ireland.

“Launched at the beginning of October 2024 , easyBet offers Peer to Peer betting with the aim of giving customers fairer odds than traditional bookmakers. It allows you to bet on sports events – you can back what you think will win or lay what you think will lose. We believe this model offers fairer odds to the consumer.”

Malcolm Graham, CEO of Matchbook, said: “Matchbook is delighted to be partnering with the easyGroup to offer its betting exchange product. The ‘easy’ brand is renowned for consistently supplying quality and value to its customers. easyBet.net offers its customers industry leading odds across a wide range of sports, and geographic markets, offering a top-tier user experience. We are also thrilled that we will be supporting Stelios’ philanthropic activities via the license fees being paid to easyGroup.”

eSports

MOVEMBER X BLAST PREMIER OFFICIAL MENTAL HEALTH PARTNER PRESS RELEASE

Published

13 hours ago

on

October 29, 2024

Reading Time: 2 minutes

Movember and BLAST Premier partner to improve mental health in esports

Movember will become the official mental health partner of BLAST Premier, a global Counter-Strike tournament series, in an exciting initiative to support the mental health of esports players and communities. Global men’s health charity Movember will work with the global esports entertainment company to develop awareness and support for mental health challenges, create psychologically safe spaces, deliver evidence-informed mental health workshops and undertake research to develop Mental Health Guidelines for the wider industry.

The partnership will see Movember and BLAST Premier commit to working together to promote good mental health and prevent ill-health amongst esports players and viewers/spectators alike, encouraging the community to take action and better support themselves and each other, officially launching at the BLAST Premier World Final in Singapore from 30 October – 2 November.

The World Final 2024 will see the biggest and best esports and Counter-Strike teams compete in Singapore across five days of competition for a sizable total prize pool of $1,000,000.

Ahead of the World Final, Movember joined BLAST Premier at September’s Fall Final to spend time talking to fans, players and teams. Movember hosted special mental health workshops in the lead up to the tournament with players and talent to better understand the challenges the wider industry faces with mental health. The iconic Movember barber shop was also made available for fans in the arena to get haircuts, while having an open and honest chat.

As part of these conversations and future focus across the wider esports sector, both organisations will collaborate to establish a set of Mental Health Guidelines, centered around lived and living experiences of players (ranked and non-ranked), designed to level up the impact esports has on people’s mental health with the aim of onboarding other organisations in the future.

Director, Global Innovations at Movember, Dan Cooper said: “This partnership between Movember and BLAST Premier is a significant step in highlighting the health challenges facing those in the esports community. We plan to do that in part by collaboratively building guidelines that will act as a set of foundational principles to protect esports players and support the creation of psychologically safe spaces.”

“The influence of esports is growing, our aim is to help transform how the community engages and prioritises mental health and in doing so takes proactive steps in Levelling Up, not only in performance but also positive health outcomes”

Faye Marlborough, Director of Growth at BLAST, said: “Esports has a huge influence on people all over the world, and through this new partnership we have already started to have industry-led discussions about mental health and deliver interventions in settings where esports players and the community spend their time.”

“We hope this partnership will help leverage Movember’s experience to equip our fans and community with best practices and approaches to dealing with mental health.”

Bingo

Plaza Hotel & Casino announces first-ever New Year’s Eve Super Bingo event

Published

14 hours ago

on

October 29, 2024

Reading Time: < 1 minute

Super Bingo participants can play and stay 5 nights for just $400!

Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino will hold Las Vegas’ first-ever New Year’s Eve Super Bingo event, Tuesday, Dec. 31 and Wednesday, Jan. 1.

For this inaugural New Year’s Eve $160,000 Super Bingo, participants can play and enjoy a 5-night stay from Sunday, Dec. 29 through Thursday, Jan. 2 for just $400, with no resort fees. Super Bingo players also receive as a bonus $20 in free slot play.

Upcoming Super Bingo event dates in 2025 are Feb. 3-5, March 3-5, April 7-9, May 5-7, and June 2-4.

Held in the Plaza’s ballroom, Super Bingo draws nearly 1,000 people from across the country and as far away as Hawaii and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.

Rooms for the event are limited. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/ or by phone at 702-386-2318.

All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, and boxed lunch both days.

The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5A group of people sitting at tables Description automatically generated.

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