Play’n GO announces partnership with Finnish state-lottery Veikkaus

Reading Time: 2 minutes

NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, has announced the appointment of Atin Suri as Global Head of Experiential Marketing. With a track record of delivering disruptive, immersive brand experiences across diverse markets, Atin brings a wealth of expertise to help further NODWIN Gaming’s mission to engage and excite audiences across all ages, worldwide.

Atin will be responsible for leading NODWIN Gaming’s worldwide expansion efforts in experiential marketing and continued growth while handling the company’s white-label events and activations. His ability to formulate marketing strategies and well-crafted market messaging for a global audience ties in seamlessly with NODWIN Gaming’s vision as the company continues to expand its footprint in the industry and deepen its engagement with audiences.

A key focus for NODWIN Gaming is providing holistic entertainment to the global youth with its diverse range of intellectual properties that spans esports, gaming, pop culture, music, and comedy. Atin’s extensive expertise in crafting bespoke and immersive on-ground experiences will be key in enhancing consumer experience and brand recall.

“For me, experience is everything, and I’ve always wanted to push the envelope when it comes to the intersection of technology and immersive experiences,” said Atin. “At NODWIN Gaming, I see endless opportunities when it comes to experiential marketing especially when the company is expanding further towards youth-focused experiences across the world.”

Before joining NODWIN, Atin founded The Experiential Hub, a disruptive agency known for crafting innovative brand events and activations. His experience as a pioneer in experiential marketing includes leading several landmark campaigns.

A decade ago, Atin recognised the untapped potential of esports in India, a foresight that led to his successful collaboration with Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming. Together, they worked on Dew Arena and made it India’s Largest Offline Gaming Championship.

Building on this partnership, they went on to bring DreamHack, the world’s largest gaming festival to India. This groundbreaking project won the award for Best Intellectual Property at the prestigious WOW Awards Asia 2019. Atin also played a pivotal role in organising major esports events with the NODWIN Gaming team in India including ESL One, PUBG Club Open, PMPL South Asia and many more.

“We are thrilled to welcome Atin to NODWIN Gaming” commented Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming. “Having worked with Atin on previous projects, we have always admired his ability to bring fresh and bold ideas to the table. His passion for tech-driven, experiential events makes him the perfect fit for our vision of creating unforgettable gaming experiences globally.”

Atin has also been the recipient of multiple honours like the JWT HiP Club Rising Star, the CEO Award from PepsiCo, and the Tech India Award.

Reading Time: 2 minutes

Royal Blue has a new addition: Wildz is joining FC Schalke 04 as an official sponsor with immediate effect. An initial two-year partnership has been agreed upon with Rootz Limited, Wildz’s parent company.

Matthias Tillmann, CEO of FC Schalke 04, looks forward to the collaboration: ‘As in football, Wildz focuses on fair play and the fun of the game. The company works with the world’s leading gaming providers and offers entertaining and responsible gameplay.’

Customers can control their gambling activities and thus prevent gambling addiction problems. Wildz has specialized tools to help players manage their time and spending limits and provides information on professional tools and access to customer service in five languages.

For Schalke fans, Wildz will be visible for the first time at all future home games on the board in the VELTINS-Arena. In addition, the gambling operator will now present the official crowd figures with its logo on the video cube and S04’s social media channels.

Sam Brown, CEO, Wildz: ‘We are extremely excited about partnering with FC Schalke 04, one of Germany’s most historic and iconic football clubs. S04 stands for an intense love for the game shared by its millions of unique and passionate fans. The same passion and intensity is reflected in our own philosophy at Rootz, which is why we see this collaboration as a perfect synergy to reach new heights together.’

As a licensed and regulated gaming operator, Wildz offers its customers a wide range of games on a sophisticated platform. In addition to a dynamic rewards system, the platform impresses with exclusive features, innovative and efficient programming, and impressive graphics and content.

In this way, Wildz has succeeded in establishing itself as a leading online gaming operator and has already won several titles, such as ‘Mobile Operator of the Year’ (2024). Like the best entertainment, data protection and complete privacy are top priorities at Wildz.

Rootz Limited operates its services with a license from the Joint Gambling Authority of the federal states. This license was granted throughout Germany in September 2022 for virtual machine gaming in accordance with sections 4 to 4d in conjunction with 22a GlüStV 2021.

Reading Time: < 1 minute

Today, the international igaming brand BetMGM was launched by LeoVegas Group in the exciting Swedish market. The Vegas-themed brand was first launched outside of North America in 2023, with the United Kingdom being the first market, followed by the Dutch market in April 2024. BetMGM marks LeoVegas Group’s fourth brand in its home market portfolio, which also includes fan favorites LeoVegas, GoGoCasino, and the sports betting brand nya expekt.

New products such as streamed live casino from the floors of the legendary Bellagio Resort & Casino, and MGM Jackpot—Sweden’s largest jackpot—will bring a unique and far-from-”lagom” Vegas touch that will further cement the Group’s leading position in Sweden. Customers will be able to enjoy golden offers such as exclusive Las Vegas slots and competitive welcome offers across the casino, live casino, and sportsbook verticals. A new and unique odds boost concept, “Super Swedes,” will also premiere, offering customers in Sweden the opportunity to follow and bet on currently topical Swedish teams, athletes, and clubs competing on the international stage.

Gustaf Hagman, LeoVegas Group CEO, said “I’m absolutely thrilled to bring BetMGM to Sweden, where it all started! LeoVegas Group has been a leading operator in Sweden since its inception, and I’m confident that Swedish players will love the unique Vegas experience and golden offers that they will find on BetMGM. Sweden has never been closer to Las Vegas!”.

In the past year, BetMGM has partnered with Premier League clubs Tottenham Hotspur, Newcastle United, and Wolverhampton Wanderers, opening the door to exciting and exclusive partnership events.

An omnichannel marketing campaign is set to launch in November, which will include radio, TV commercials, out-of-home (OOH), and digital out-of-home advertising (DOOH).