GIANTX announces activation with Samsung

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As the largest racecourse operator in the UK, ARC hosts over 570 fixtures each year, with Virgin Bet-sponsored racedays serving as an essential part of the British horse racing calendar. The deal will see Virgin Bet sponsor a number of high-profile fixtures at Doncaster Racecourse.

The partnership will kick off with the historic Virgin Bet November Handicap at Doncaster on 9th November 2024, the exciting conclusion to the turf flat racing calendar in Britain. Additionally, this fixture will incorporate the continuation of Virgin Bet’s ‘Women’s Day’ event, which celebrates the contributions of women in the racing industry.

The sponsorship continues over jumps with the Virgin Bet Great Yorkshire Chase Meeting at Doncaster on Friday 24th and Saturday 25th January 2025, a winter highlight that remains a fan favourite.

Virgin Bet will also sponsor Doncaster’s Grimthorpe Chase Meeting on Saturday 1st and Sunday 2nd of March 2025. The two-day meeting attracts both top jockeys and horses with the feature race on Saturday, the Virgin Bet Grimthorpe Chase, widely regarded as a key trial for The Grand National.

As part of the sponsorship, Virgin Bet’s Personal Safety Partner, WalkSafe, will be integrated and available for all at each raceday.

Founded in 2020, WalkSafe was developed to give the public as much information about their surroundings as possible. The app, WalkSafe+, enables users to plan the safest route home, along with a host of additional features to help ensure a safer experience for all.

Racegoers at ARC races will be able to learn more about the innovative and free-to-download app at each Virgin-Bet sponsored race meet.

Dominic Vye, Marketing Director, Virgin Bet, said:

“We are delighted to extend our partnership with Arena Racing Company, sponsoring key racedays that represent some of the best British horse racing has to offer. We are excited to continue our commitment to honouring the rich traditions of horse racing and providing unforgettable experiences for fans.

“This year, for the first time, we have partnered with WalkSafe as part of our ‘Good Bet’ brand propositioning, and plan to give racegoers the knowledge and tools to ensure they can travel home from a racing venue safely.”

David Leyden Dunbar, ARC Director of Partnerships, added:

“The November Handicap, Great Yorkshire and Grimthorpe Chase meetings are highlights of the autumn and winter months at Doncaster, so we are delighted to extend Virgin Bet’s partnership with the Racecourse. Equally, we look forward to working with Virgin Bet to promote their positive initiatives designed to enhance the customer experience over the coming months, such as WalkSafe, which will increase the raceday experience for attendees.”

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ICONIC21, the in-demand provider of engaging live content, delivers an edge-of-the-seat player experience with Crash Live, the latest addition to its growing portfolio.

The launch of Crash Live represents a significant leap forward in the industry, with such games being highly anticipated yet still rare. This latest release from ICONIC21 pushes the limits of live gaming, staying true to the company’s mission to innovate and deliver an unparalleled customer experience.

Crash Live is broadcast from the provider’s cutting-edge Sport Studio and is set against a modern backdrop illuminated by neon blue lighting.

The gameplay is straightforward. Players select their bet and, as the game gets underway, a multiplier increases with the potential for big wins.

The player’s objective is simple – cash out with the highest possible win multiplier before the multiplier crashes, taking their accrued winnings and original bet with it.

If players can time their exit successfully, their bet is multiplied by the multiplier value at the moment they decide to cash out.

Crash Live is the ultimate test of a player’s nerve, delivering high levels of anticipation and excitement with each fast-paced game round.

The game is multiplayer, with an unlimited number of players able to enter the game at any given moment in time.

After each game round, the players with the biggest multipliers are showcased on the live leaderboard located in the studio bringing a social and competitive element to the experience.

With this being ICONIC21, Crash Live comes with a twist – a dedicated game host that talks players through the game and comments on the action of each game round. The host also hypes up the leaderboard, tapping into the competitive element.

Crash Live adds to ICONINC21’s growing portfolio of live content which includes Roulette, Sic Bo, Blackjack, Baccarat, Top Card, Dragon Tiger and more.

Thanks to its broad and varied portfolio, the provider is now a “must-have” for operators in markets across the world with demand for its thrilling live content continuing to rise among players.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Crash Live allows players to experience the thrill of crash games within the glamorous setting of live casino and with a game host – a truly great combination.

“This game is about big anticipation and potentially big wins, with players having to hold their nerve if they are to land the biggest multipliers. This makes for an incredibly engaging experience, elevated by the host who brings glitz, glamour and plenty of entertainment to the game.

“Crash Live is a strong addition to our game portfolio and further establishes ICONIC21 as a pioneering, must-have live content provider for operators looking to not only meet but exceed player expectations.”

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Aviatrix, the award-winning crash game, has launched an innovative new promo codes feature, once again transforming how players engage with the hugely popular title.

This feature changes how operators can promote the game and reward players, without the need for additional integrations. 

The promo codes are very easy to use: players can simply enter the code directly within the game to unlock free bets and instantly start enjoying Aviatrix.

Promo codes are not only an attractive tool for operators, they can also be used by affiliates and influencers to increase results, more easily acquiring and retaining users.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “With Aviatrix expanding rapidly worldwide, we want to equip operators, affiliates and influencers with the tools to help us all reach the next level. These promo codes are a powerful new tool, and come with the bonus of requiring no additional integrations. We’re looking forward to seeing the creative ways our partners find to use them.”

Promo codes are just the latest innovation designed to keep Aviatrix soaring to new heights.

Next up will be custom skins for planes, creating endless possibilities for players to create personalized aircraft for use within the game, with plenty more plans for the coming months.