Reddit and Genius Sports announced a partnership to power the new live sports scores feature with official NFL data. When users visit team and league Subreddits with dynamic NFL scoreboards enabled, they will be able to instantly access live scores and real-time stats, powered by the highest quality official data.
Available on both the Reddit app and website, this feature brings the power of live game data to real-time fan conversations. As the provider of NFL Official League Data, Genius Sports brings the fastest, most accurate, and relevant NFL stats to fans across Reddit.
“We know sports fans flock to Reddit for discussions with other passionate fans about their favorite teams and top games,” said Sarah Rosen, Senior Director, Business Development at Reddit. “By working with Genius Sports, we’re able to make these conversations even more immersive and engaging and bring NFL fans on Reddit closer to the play-by-play action.”
More than 90% of Gen Z fans use social media to consume sports content, and Reddit’s partnership with Genius Sports gives fans the immersive experiences they expect in their social media platforms. Reddit users can stay up to date on live scores from their favorite teams, while actively participating in the conversations happening about the game on relevant Subreddits.
“The NFL season marks the pinnacle of global sports, and our partnership with Reddit streamlines how users interact with teams, scores and stats,” said Josh Linforth, CRO at Genius Sports. “We’re thrilled to further extend the reach of our Official NFL League Data, helping fans interact with the action before, during and after every game.”
