Light & Wonder to Supply Historical Horse Racing Game Content to National Lottery PLC in Malta

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Hölle Games has entered into a partnership with PlaySafe.

PlaySafe provides key information about the hottest new online games and the suppliers that make them. This helps players make an informed choice and an easy bookmark for casino fans.

The PlaySafe team also offers a heap of other information for casino players. This includes key info like payment options, casino bonuses and also how to play tutorial on crowd hits like poker or more traditional games like Baccarat.

Working together with PlaySafe comes at a busy time for Hölle Games, as they are soon to enter a new regulated market along with releasing their next slot in the Reel franchise of games, Reel Rabbit. This leverages their perfection of the Hold & Win mechanic with the perennial favourite wheel feature, with a multiplier included too.

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Betfred has appointed of Cath Ryan as head of brand and customer experience.

A brand and marketing specialist, Ryan brings over 25 years of experience in sport, fashion and retail, with a proven track record of revolutionising brands and creating exceptional, customer-connected experiences.

In her new role, she will focus on elevating Betfred’s brand positioning, driving engaging customer experiences and ensuring long-term brand success.

Cath most recently served as head of brand and creative at The Pets at Home Group, where she led a major brand transformation and enhanced customer experiences across all channels.

Ryan’s impressive career path also includes influential roles at Nike, Adidas, and N Brown, where she delivered brand creation and strategy, global marketing campaigns and strategic product development.

She said: “I’m thrilled and excited to join Betfred and contribute to its ambitious goals. I look forward to leveraging my experience to drive exceptional brand and customer engagement.”

Betfred’s CEO, Joanne Whittaker, said: “Cath’s expertise in sports marketing and her innovative approach to brand development make her a perfect fit for Betfred. Her extensive experience and visionary approach will be invaluable as we enhance our brand and deepen customer connections. We’re excited to welcome her to the team.”

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The Eastern European Gaming Summit (EEGS) hosted a compelling webinar featuring Eugene Ravdin, a leading expert in content creation and digital brand marketing. With extensive experience in content for platforms like UEFA.com and his current role at MightyTips, Ravdin shared valuable strategies for building digital brand authority, especially in light of recent changes to Google’s algorithms.

Ravdin emphasized the growing importance of creating meaningful content that aligns with a brand’s identity and values. “Your brand should be connected with your audience,” he stressed. He highlighted how his approach at UEFA focused on consistently delivering unique and relevant content without over-reliance on technical SEO, demonstrating the value of high-quality material in building audience engagement. By sharing examples from his work at MightyTips, he illustrated how content strategies can enhance brand presence and credibility, even without keyword-heavy approaches.

A key focus of the webinar was on the necessity of adapting content to different platforms and audiences. “Adapt your content for your customers, otherwise they will not feel like you belong to them,” Ravdin advised. He underscored the importance of tailoring content formats and styles based on the demographics and expectations of users on various platforms such as TikTok, Instagram, podcasts, and blogs. He also discussed localization challenges, stressing the need for precise language adaptation and the use of trusted native content creators: “If you think about localization—have a trusted native editor,” Ravdin recommended, emphasizing accuracy and consistency across markets.

Ravdin also touched on the increasing popularity of podcasts, offering practical advice on how to effectively plan and execute this format to engage audiences while maintaining consistency and content quality. “After you create trust and loyalty, you create engagement,” he added. His expertise provided attendees with actionable insights into leveraging content to strengthen digital brand authority, drive engagement, and adapt to the ever-changing digital landscape.

All attendees of the EEGS Webinar received a Certificate of Masterclass Completion, recognizing their commitment to advancing knowledge in the gaming industry.

You can watch the entire webinar here: https://youtube.com/eegamingsummit