Hölle Games Partners with PlaySafe

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Betfred has appointed of Cath Ryan as head of brand and customer experience.

A brand and marketing specialist, Ryan brings over 25 years of experience in sport, fashion and retail, with a proven track record of revolutionising brands and creating exceptional, customer-connected experiences.

In her new role, she will focus on elevating Betfred’s brand positioning, driving engaging customer experiences and ensuring long-term brand success.

Cath most recently served as head of brand and creative at The Pets at Home Group, where she led a major brand transformation and enhanced customer experiences across all channels.

Ryan’s impressive career path also includes influential roles at Nike, Adidas, and N Brown, where she delivered brand creation and strategy, global marketing campaigns and strategic product development.

She said: “I’m thrilled and excited to join Betfred and contribute to its ambitious goals. I look forward to leveraging my experience to drive exceptional brand and customer engagement.”

Betfred’s CEO, Joanne Whittaker, said: “Cath’s expertise in sports marketing and her innovative approach to brand development make her a perfect fit for Betfred. Her extensive experience and visionary approach will be invaluable as we enhance our brand and deepen customer connections. We’re excited to welcome her to the team.”

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The Eastern European Gaming Summit (EEGS) hosted a compelling webinar featuring Eugene Ravdin, a leading expert in content creation and digital brand marketing. With extensive experience in content for platforms like UEFA.com and his current role at MightyTips, Ravdin shared valuable strategies for building digital brand authority, especially in light of recent changes to Google’s algorithms.

Ravdin emphasized the growing importance of creating meaningful content that aligns with a brand’s identity and values. “Your brand should be connected with your audience,” he stressed. He highlighted how his approach at UEFA focused on consistently delivering unique and relevant content without over-reliance on technical SEO, demonstrating the value of high-quality material in building audience engagement. By sharing examples from his work at MightyTips, he illustrated how content strategies can enhance brand presence and credibility, even without keyword-heavy approaches.

A key focus of the webinar was on the necessity of adapting content to different platforms and audiences. “Adapt your content for your customers, otherwise they will not feel like you belong to them,” Ravdin advised. He underscored the importance of tailoring content formats and styles based on the demographics and expectations of users on various platforms such as TikTok, Instagram, podcasts, and blogs. He also discussed localization challenges, stressing the need for precise language adaptation and the use of trusted native content creators: “If you think about localization—have a trusted native editor,” Ravdin recommended, emphasizing accuracy and consistency across markets.

Ravdin also touched on the increasing popularity of podcasts, offering practical advice on how to effectively plan and execute this format to engage audiences while maintaining consistency and content quality. “After you create trust and loyalty, you create engagement,” he added. His expertise provided attendees with actionable insights into leveraging content to strengthen digital brand authority, drive engagement, and adapt to the ever-changing digital landscape.

All attendees of the EEGS Webinar received a Certificate of Masterclass Completion, recognizing their commitment to advancing knowledge in the gaming industry.

You can watch the entire webinar here: https://youtube.com/eegamingsummit

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Gaming Innovation Group (GiG) (First North: GIG SDB) has today announced its first day of trading as an independent B2B iGaming technology company, following its strategic spinout from marketing affiliate business Gentoo Media. The listing as GiG Software PLC on Nasdaq First North Premier Growth Market marks a significant milestone as GiG continues to leverage its enormous potential for driving growth and innovation with its proprietary technology, across the global B2B igaming sector.

The spin out affirms GiG’s commitment to the continual enhancement and innovation for its best-in-class proprietary B2B technology and services, a suite that include iGaming platform CoreX, sportsbook SportX and revolutionary Social casino sweepstakes platform, SweepX. GiG will now have the opportunity to innovate faster, scale more efficiently for both short and long-term, to ultimately deliver greater value to its partners and investors.

GiG’s is one of the few end-to-end technology providers that can offer enhanced, next generation platform capabilities. Its powerful, secure, and highly scalable iGaming technologies are built for rapid integration, prioritising powerful functionality that greatly elevates localisation and features to offer partners a competitive advantage in their local markets.

GiG is currently live with over 70 brands, spanning over 40 partners in regulated and complex markets across the globe.

As an independent platform business, GiG represents an attractive high-growth opportunity having moved to reduce blockers and unlock its vast potential following the arrival of a highly experienced executive team, under the stewardship of CEO Richard Carter. In conjunction with the recent spinout, GiG Software plc has also received a significant cash injection, ensuring the company is well-capitalised to support its future growth. This capital boost included the repayment of external debt, positioning GiG Software in the strongest possible financial standing to realise its full potential and execute on its strategic objectives.

Richard Carter, CEO of GiG commented “Today marks a pivotal moment for GiG as we embark on a new chapter of growth and opportunity. The strategic spinout allows us to unlock the full potential of our proprietary technology and provides GiG with the focus, agility, and innovation needed to excel in the B2B space. By standing alone, we can fully commit to delivering value to our partners and investors, all while leveraging the foundations that we have already laid for sustainable long-term growth. This is the start of an exciting new era, with GiG positioned to deliver as a leader in the global B2B igaming industry.”

Phil Richards, CFO at GiG comments “GiG represents a very exciting growth story: having full control over our technology stack, combined with management’s vision and the execution of our strategic initiatives, the company is well positioned for success. in addition, the quality of our platform will give us a significant competitive advantage,” says Richards. “We’re confident that as we continue to deliver on our strategy, the full value of the potential of this business will be realised.”

Petter Nylander, Chairman of the Board at GiG added: “Today is the realisation of our long-held confidence in the company’s ability to thrive independently. By focusing exclusively on our technology and full end-to-end services, we are unlocking new avenues for growth and innovation. The board fully believes in the vision and the leadership team driving this business forward. We are confident that GiG is uniquely positioned to capitalise on the immense opportunities ahead, and today’s listing marks the beginning of an exciting journey that will create significant value for our investors.”