OneFootball and Odds Scanner Group form strategic global partnership

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OneFootball and Odds Scanner Group form strategic global partnership

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OneFootball and Odds Scanner Group form strategic global partnership

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OneFootball, a top global football media platform, and Odds Scanner Group, a media-tech firm specialising in innovative betting content and technology for sports enthusiasts, are  pleased to announce their new strategic global partnership.

This collaboration will focus on enriching the fan experience through innovative betting content, dynamic data widgets, and seamless odds integration across OneFootball’s digital ecosystem. Additionally, programmatic media efforts will enhance the reach and personalization of content for millions of football fans worldwide.

The partnership will cover the main markets for English, Portuguese, and Spanish-speaking countries, and will be implemented across all regulated markets or soon-to-be regulated ones. In each market, specific betting partners will be selected to cater to the needs of local fans.

Now working together, OneFootball and Odds Scanner Group will unite their strengths to offer football fans richer and more actionable insights. OneFootball, known for its comprehensive football coverage and engaging digital content, and Odds Scanner Group, with its expertise in specialised betting content and advanced tools, will provide fans with critical football information. The partnership will first be reflected over the website before expanding into OneFootball’s APPs.

By integrating OneFootball’s extensive football coverage with Odds Scanner Group’s advanced betting tools, fans will gain a deeper understanding of the latest match trends and detailed performance metrics, bringing them closer to the data that matters most, making more informed and confident betting decisions.

“Partnering with OneFootball is a significant milestone for us. Together, we are committed to pushing the boundaries of digital football and experiences, combining our cutting-edge data and engaging betting content with OneFootball’s unrivalled audience and industry expertise to create a better experience for readers and football fans”, added Gonçalo Costa, CEO at Odds Scanner Group.

Stay tuned as OneFootball and Odds Scanner Group unveil new features that will transform how football fans engage with the sport through data-driven betting insights.

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Asia

Mortal nominated for ‘Esports Content Creator of the Year’ at global Esports Awards 2024 Part 2

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24 mins ago

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September 25, 2024

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Naman ‘Mortal’ Mathur, co-founder of S8UL and widely recognized as the ‘Face of Indian gaming and esports,’ has been nominated for the prestigious ‘Esports Content Creator of the Year’ award at the Esports Awards 2024 Part 2, which is set to take place on November 14th, 2024, in London.

This marks Mortal’s sixth consecutive nomination at the global Esports Awards, highlighting his immense influence and contributions to the esports community, both in India and globally. The 27 year old will be up against some of the biggest names in the industry including Tarik Celik, Ibai Llanos Garatea, and Marc ‘Caedrel’ Lamont, in his category.

Following the conclusion of The Esports World Cup, the first part of The Esports Awards took place in Riyadh in August, where Mortal bagged the Runners-up title in the Esports Personality of the Year category and S8UL Esports, created history at the event by winning the Content Group of the Year award for the third consecutive time, a feat no other organisation, globally, has achieved at this platform.

Recently, Mortal and S8UL Esports have also been acknowledged with multiple nominations at the MOBIES Awards 2024, recognizing their exceptional content and significant impact on the mobile gaming industry. Mortal has been nominated in the ‘Mobile Content Creator of the Year’ category, while S8UL Esports has received nods for ‘Mobile Organisation of the Year’ and ‘Live Event of the Year’ for their S8UL Gaming Fest 2023.

These nominations reaffirm the remarkable influence of Mortal and S8UL in shaping the future of Indian esports and creator economy on the global stage.

Naman Earns Sixth Nomination at Esports Awards:

  • 2020: Esports Mobile Player of the Year- 3rd position; Streamer of the Year- 2nd position
  • 2021: Streamer of the Year – 2nd position
  • 2022: Esports Personality of the Year – 2nd position
  • 2023: Esports Personality of the Year – 2nd position
  • 2024: Esports Personality of the Year – 2nd position
  • 2024: Nominated for “Esports Content Creator of the Year”

eSports

Abios launches Counter-Strike 2 Bet Builder on the Kambi network

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31 mins ago

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September 25, 2024

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Kambi Group division Abios has launched Bet Builder, player props and live market capabilities as it takes control of Counter-Strike 2 trading across the Kambi network

Abios, a global leader in esports data and odds provision and part of the Kambi Group, has launched Counter-Strike 2 Bet Builder as it takes control of all Counter-Strike trading across the Kambi network.

Harnessing proprietary, automated modelling and real-time data from leading providers, Abios’ cutting-edge Counter-Strike trading services, including Bet Builder, are now available as standard to Kambi’s entire network of more than 40 operators on six continents.

Abios’ Counter-Strike 2 Bet Builder unlocks extensive combinability across the entire product, which also includes an expanded range of player prop markets.

Access to official real-time data from providers including Bayes Esports and GRID enhances the agility of Abios’ odds modelling, enabling higher bet efficiency and uptime across key events in the calendar. This includes tournaments under the BLAST and EFG networks, with events such as the BLAST Pro Series and ESL Pro League.

Abios’ Managing Director & Co-Founder, Anton Janér, said: “Bringing the leading sportsbook features Abios has to offer, including our bespoke Bet Builder and player prop markets, to one of largest sports betting networks in the world proves the quality and scalability of our products.

“Access to real-time data from leading providers combined with proprietary odds modelling allows us to create novel Counter-Strike 2 features that comfortably satisfies the market’s current and future product requirements.”

eSports

Astralis and GoWish announce strategic partnership to make fans’ wishes come true

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34 mins ago

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September 25, 2024

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In a move to enhance fan experiences and introduce new dynamics in how the Danish esports leader engages with its global community, Astralis has entered into a strategic partnership with GoWish, the world’s no. 1 app for wishlists and Social Shopping, and now official sponsor of Astralis, to bring gamers closer to their favorite Counter-Strike team players and make one lucky fan’s wishes come true each month.

To mark the start of Blast Premier today, Astralis, the Danish leader in global esports, is excited to announce a major strategic partnership and sponsorship agreement with GoWish; the world’s no. 1 app for wishlists and Social Shopping. The collaboration is designed to enhance Astralis’ fan engagement by utilizing GoWish’s innovative wishlist technology trusted by millions of users worldwide, allowing fans to publish their gift wishes and connect more closely with their favorite team players by e.g. co-creating and sharing wishlists featuring personal picks from the world of Counter-Strike, official Astralis merchandise, exclusive experiences and much more.

“Since day one, Astralis has been about pushing boundaries, and with our new strategic partnership with GoWish, we’re thrilled to introduce alternative ways to inspire and reward our fans, making it also easier than ever to engage with the Astralis Main team on more personal levels. By incorporating GoWish’s wishlist technology, we can offer more interactive experiences, making it easier for fans to stay connected with the Astralis family as well the wider esports community whom we hope will follow us into GoWish’s wonderful world dedicated to ‘fixing gifting’ – a challenge we back 100%”, says Mads Rasmussen, Commercial Director of Astralis.

Bridging generational gaps with the ‘Creator Universe’

The strategic partnership aims to introduce gamers of all ages to a new and innovative solution to create wishlists, share inspiration and buy gifts & goods at the best prices online: Wish. Share. Compare – to make dreams come true and double gifting, unspent gift cards and returns a thing of the past. And to celebrate this, Astralis and GoWish will each month fulfill a wish from a selected fan’s wishlist, provided it is merchandise from the official Astralis webshop, giving fans a unique opportunity to win their most desired Astralis gear, says GoWish’s COO Morten Bjørn Mortensen:

“We are excited to partner with Astralis at a time when esports and gaming have become global phenomena, captivating the imagination of millions of people daily – just like GoWish. This collaboration enables us to engage directly with new generations of digitally-native fans while also helping parents connect with their teenagers’ passions and wishes. Thus, we believe the Astralis partnership can bridge the generational gap in today’s digital age and with our new Creator Universe we open up exciting opportunities to stage Astralis in a way that feels both natural and authentic to their global audience”, ends Morten Bjørn Mortensen.

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