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B2B gaming supplier Jelly has announced its latest landmark partnership, signing with Scientific Games, the leading global iLottery content delivery platform.

Based in the UK and led by a leadership of 20+-year well-known iGaming experts, Jelly has a reputation as one of the leading game developers in Europe, and is known for building game families around iconic titles including CleoPatrick and Big Benji, and premium game collections such as The Curious Cases and Lost Treasure Saga series.

The deal is set to give Jelly a considerable boost to its profile in key regions thanks to Scientific Games’ global presence, with Europe and North America two markets that the supplier has identified as being fit for its products and future growth.

Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide. The company is a digital lottery innovator offering lotteries entertaining game content featuring the largest portfolio of licensed brands in the industry, and world-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.

Salva Lima, Chief Commercial Officer at Jelly Entertainment, said: “We are very excited to be partnering with Scientific Games; it is an agreement that will allows us to expand our reach and get our games into the hands of more players across various markets. Scientific Games holds top-tier status in a key vertical that will aid in our expansion locally, across Europe, and west-ward as we look at The Americas.”

Steve Hickson, VP of Digital Games for Scientific Games, said: “Our digital content experts around the globe are proud to welcome Jelly Entertainment to the SG Content Hub. At Scientific Games, we strive to bring our customers the finest and most innovative gaming content, and partnering with Jelly aligns perfectly with our goal of giving our players more exciting games to enjoy.”

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EvenBet Gaming, a leading developer of online gaming software and solutions, is set to unveil its latest industry-leading poker platform update and exhibit its brand-new In-Store feature at the upcoming SBC Summit in Lisbon.

Launched at the beginning of September, the In-Store platform feature provides players with unprecedented access to perks directly from the lobby or poker table. Available benefits include Time Bank packages, Insurance Buying and Opponent Game Statistics, with each perk designed to enhance the player experience and drive revenue for EvenBet’s partners.

The EvenBet team will be located at Stand B820 and will outline the key aspects of the In-Store feature, as well as demonstrate the advantages of third-party casino game integration, revealing how operators can diversify their revenue streams.

The provider is also set to announce a major update to its Poker Clubs platform in October, which will improve software flexibility and player engagement options.

EvenBet will kick off the summit by hosting an exclusive poker tournament on Tuesday 24 September, an invite-only event featuring C-suite executives from across the industry.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “The SBC Summit is one of the biggest events on the calendar for us, and this year it will be even better. We are heading to Lisbon with an even better team, and they are ready to explore an even better poker platform with our valued partners and prospective clients.

“We are also hosting a C-level poker tournament on the first day, which should be a lot of fun and give us an indication of who the best players are in our industry.”

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Ad:s paid search increases operators’ registrations by more than 30% and first-time-deposits by more than 40%

Sportradar today announced the addition of paid search to its ad:s marketing service, allowing operators to more effectively reach and acquire customers searching betting and gaming-related topics online. With paid search receiving up to 50% of operators’ digital marketing budgets, this enhancement to ad:s means Sportradar’s industry-specific marketing service now covers all major digital advertising channels, allowing operators to comprehensively and efficiently acquire customers.

By integrating its premium content, including live data, live odds and real-time jackpots, into operators’ websites to create dynamic landing pages, Sportradar’s ad:s paid search now provides operators with greater search coverage, increased ad relevance and more accurate targeting. This superior addition addresses historical SEO challenges, ensuring search results now reflect customers’ interests and content preferences.

Beta tests of the ad:s paid search solution have demonstrated a more than 30% uplift in customer registrations and an over 40% increase in first-time deposits.

Nikolaus Beier, SVP Marketing Services at Sportradar, said: “Paid search is an essential marketing channel for betting operators to acquire customers. Only Sportradar, through the combination of our unrivalled expertise and innovative technology, can deliver the industry’s most effective, efficient and comprehensive paid search solution for operators’ customer acquisition efforts.”

Paid search is the latest channel added to Sportradar’s ad:s marketing services. Launched in 2019, ad:s’ proprietary, multi-channel marketing technology delivers data-driven campaign efficiency across programmatic display, video, audio, digital-out-of-home (DOOH), and paid social media as well as sponsorship services for more than 150 operators globally.

Sportradar adheres to the highest standards of socially responsible advertising across its ad:s service, with all campaigns complying with regulations.  The company is committed to ensuring its teams and partners have the talent, knowledge and experience to meet industry best practices, market compliance guidelines and integrity standards.