Latest News
Rangers’ new front-of-shirt sponsorship with Kindred Group cements British football’s longest running partnership
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18 seconds ago
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Reading Time: 2 minutes
- The Rangers-Kindred relationship first began 10 years ago in 2014
- Unibet and Zero% Mission branding are the primary front of shirt sponsor for all four kits – with sister brand 32Red supporting the club as the Training and Warm Up Kit Sponsor
- EPIC Risk Management Gambling and money management workshop made available to all Rangers players.
- Unibet continues to be the only operator to include a responsible gambling message on its front-of-shirt branding
- As part of the agreement, Kindred has renewed its funding of men’s mental health initiative – Team Talk – which will be delivered by the Rangers Charity Foundation
Kindred Group – home to Unibet and 32Red brands in the UK – has agreed a substantial new front-of-shirt sponsorship deal with Rangers FC, cementing the partnership as the longest running in British football.
Kindred have already partnered with Rangers for 10 seasons, significantly investing into the club’s outreach work in the local community. The partnership will continue to fund Rangers Charity Foundation’s delivery of Team Talk – a men’s mental health initiative. Team Talk leverages the club and its players, manager and staff as a mechanism to engage with men about their mental well-being.
The Group’s Unibet brand will adorn first team shirts while 32Red – which was the previous front-of-shirt sponsor – will continue to support the club as Training and Warm Up Kit Sponsor.
“Zero% Mission”, which is Kindred’s Responsible gambling message, will also appear on the new shirts which are available now. Kindred remains the only gambling operator to feature safer gambling messaging on front-of-shirt advertising in the UK.
Part of the company’s ‘Journey towards Zero’, Kindred’s Zero% Mission represents the brand’s ambition to reach 0% of its revenue derived from harmful gambling. It is based on educating fans and players about the tools available to keep gambling safe and enjoyable – and to signpost where to go if there are problems.
Sam Mead, General Manager UK, Kindred Group, said: “Kindred’s partnership with Rangers is British football’s longest running and one of the most impactful. Rangers are a club with a rich history, who have a passionate and loyal fanbase – so we are delighted to be partnering with the team once again.
We join the supporters in wishing the team the very best in the ongoing season – together, we hope we can make it another successful one.
“We recognise that we are in the privileged position to support clubs and their communities – a responsibility we take very seriously. That’s why since we began working with Rangers, the basis of the partnership has always been to showcase the Rangers Charity Foundation’s wide-ranging work that is so important – including the men’s mental health initiative Team Talk. This fantastic work will continue over the course of our latest partnership.”
Rangers Chief Commercial Officer, Karim Virani, commented: “Everyone at the club is absolutely delighted to extend our longstanding partnership with the Kindred Group. This partnership is the longest running of its kind in British football – and has helped the club enormously over what will be 15 years at the end of the deal we’ve announced today.
“Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative. The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Glasgow.”
Latest News
Xanada Investments Announces Strategic Investment in Gamixter
Published
15 mins ago
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September 18, 2024
Reading Time: 2 minutes
Xanada Investments has made a strategic investment in Gamixter, a revenue and retention booster that helps Gaming companies maximize the effectiveness of each player’s live session.
Gamixter’s cutting-edge solutions significantly boost player engagement by offering a variety of real-time activities during live gaming sessions. This dynamic approach empowers businesses to see immediate improvements in player involvement, eliminating the need for costly and time-consuming re-engagement tactics.
Designed for versatility, Gamixter’s product integrates effortlessly with any existing system, ensuring smooth operation across a wide range of devices and platforms. Its adaptability is especially beneficial in regions with limited technological infrastructure, where seamless functionality is crucial to maintaining player retention and maximizing overall business performance.
This investment will support Gamixter in expanding its global reach and further refining its innovative product, positioning it as a leader, especially in the emerging markets where infrastructure challenges have traditionally limited growth opportunities.
Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his insights on the investment: “Gamixter provides iGaming businesses with a critical tool to increase revenue by focusing on engagement during live sessions. Instead of depending on additional spending to bring users back, Gamixter captures maximum value from active players. This not only boosts retention but also delivers a more cost-effective and efficient approach to revenue growth.
By supporting Gamixter, we’re investing in a solution that adapts seamlessly across diverse markets while outperforming competitors with its ease of integration and real-time impact.”
Andrey Beyerbah, CEO of Gamixter, commented: “We’re thrilled to have Xanada Investments on board as they help us to scale globally and continue delivering innovative solutions that keep players engaged and drive business growth.
Our real-time gamification tools are designed to not only boost revenue but also offer operators an easy, adaptable solution that works across any platform, even in regions with technological challenges. By focusing on engagement during active sessions, rather than just re-engagement, we can drive substantial improvements in key metrics.”
About Xanada Investments
Xanada Investments is an ideological investment fund led by industry visionaries, targeting PreSeed, Seed, and Series A funding for promising projects and their leaders who resonate with our ethos. The fund’s goal is to build an excellent xanadu-like business ecosystem, which will ideologically and strategically bond leaders into one community for the global idea of mutual prosperity.
About Gamixter
Gamixter is a SaaS product designed to increase direct revenue and customer lifetime value for iGaming companies. Through simple integration and easily configurable mini-games and retention mechanics, Gamixter’s trigger-based activation system and extremely lightweight design make it usable on any device in any country, making it ideal for markets with limited technological infrastructure.
eSports
BETBY EXPANDS ESPORTS PORTFOLIO WITH LAUNCH OF eSTREETBALL
Published
48 mins ago
on
September 18, 2024
Reading Time: < 1 minute
BETBY, a leading provider of premium sportsbook solutions, has announced the addition of eStreetball to its BETBY Games esports content portfolio, further enhancing its impressive lineup of e-simulator sports. BETBY Games now features nine different sports, hosting over 50 tournaments across various disciplines.
The newly introduced eStreetball title brings players the excitement of three unique tournaments: NBA All-Star, NBA All-Classic, and CBA All-Star. Combining state-of-the-art graphics with extensive betting options, the game delivers an exhilarating and immersive experience for esports enthusiasts.
Each eStreetball match offers rapid gameplay, with games concluding in just seven minutes. For an enhanced betting experience, the game provides more than 10 betting markets, including options like winner, total points, home total, away total, handicap, odd/even, and race to points. This latest addition follows a series of recent updates to BETBY Games’ esports portfolio, showcasing the company’s commitment to delivering innovative and engaging content for its partners.
Kirill Nekrasov, Head of BETBY Games, commented: “We were thrilled with the success of our recent Classic eBasketball release, which motivated us to accelerate the launch of new content for this game. We’ve now introduced another basketball-based sport, and I’m confident it will resonate with both casual players who enjoy quick bets and instant outcomes, as well as esports enthusiasts who are always eager for new disciplines.
He added that: “We are continually striving to innovate and enhance our offerings, aiming to provide the best possible esports experience for our partners and their players. The introduction of Streetball to BETBY Games’ e-simulator portfolio reflects our dedication to the esports sector. By delivering top-tier content, we empower our partners to differentiate themselves in the market while keeping players engaged, particularly during periods when live sports events may be limited.”
Compliance Updates
Vixio Launches Game-Changing Online Casino Technical Compliance Tool
Published
56 mins ago
on
September 18, 2024
Reading Time: 2 minutes
Vixio, a leading provider of regulatory intelligence solutions, has launched the newest RegTech solution for the gambling industry: the Vixio Technical Compliance Tool. The brand new Technical Compliance Tool gathers all the must-know technical requirements for online casino providers and operators in regulated markets in a consistent format, saving countless hours of manual research.
“At Vixio, we’ve always prioritised listening to our customers, and the launch of our Technical Compliance Tool is a direct response to their needs,” explained Mike Woolfrey, CEO, Vixio. “We understand the complexity and urgency of staying compliant in a rapidly evolving industry, and this Technical Compliance Tool will help our customers accomplish that simpler and quicker than ever before.”
The long-awaited launch of the Technical Compliance Tool comes as a result of customer feedback for a one-stop solution for technical requirements in the online casino industry. Online casino suppliers are seeking to capitalise on opportunities to enter newly regulated markets across multiple regions and speed up new game development while balancing an increasing burden on compliance teams to ensure product and regulatory compliance. Regulations and technical requirements vary greatly from jurisdiction to jurisdiction, and with speed-to-market of paramount importance, compliance teams face increasing pressure to act quickly whilst avoiding errors.
“With our Technical Compliance Tool, we’re providing a solution that empowers our customers to confidently expand into new markets, knowing they have the most up-to-date and comprehensive regulatory intelligence at their fingertips,” said James Kilsby, Chief Analyst, Vixio.
Kilsby continued, “The technical compliance landscape for online casino games has become significantly more complex in recent years as European regulators have imposed stricter requirements on game design at the same time that North and Latin American markets have offered significant new opportunities for suppliers and operators to grow their businesses. The Vixio Technical Compliance Tool ensures compliance teams can continue to meet these two challenges.”
Providing a comparative view of over 65 of the most critical technical requirements that impact the development, deployment and certification of online casino games across the world’s largest and strategically important regulated markets, with source references in their original language and English translations, the tool initially covers regulations for 26 jurisdictions in Europe, North America and Latin America, including Brazil.
The Technical Compliance Tool will sit within Vixio’s flagship platform, GamblingCompliance. Vixio GamblingCompliance is trusted by leading gambling brands for insights into specific requirements in 180+ jurisdictions to stay current with the ever-evolving gambling regulatory landscape and support strategic growth objectives.
It has already been beta-tested by a select group of Vixio customers and will be officially launched today at an exclusive industry event in London.
